To kick off the project, we first understand your business needs. This entails identifying how and what data is pivotal to your operations and pinpointing the key stakeholders.

Undertaking a comprehensive audit of your existing GA4 tracking. This deep dive spans over 30 aspects, ranging from the very tracking code used to data collection integrity, scalability, settings, and usability.

Drawing insights from the audit, we draft an implementation plan enriched by blending your business requirements with industry best practices.

Based on our plan, we produce detailed tracking implementation specifications for your development team, guiding them through the   process.

After your team implements the tracking code, we take the baton to validate it. This stage involves spotting and rectifying bugs, if any, and fine-tuning the GA4 or GTM settings to ensure accurate data collection and retention.

We understand that data is as valuable as its presentation. Therefore, we craft tailor-made reports within GA4, ensuring businesses and stakeholders can easily interpret and access the data.

Once everything is set, we make sure you are familiar with the data being collected, making it easier for you to leverage it.

As the digital landscape changes and new features become available, we consistently maintain and update the tracking and its associated tools and settings to keep them up-to-date.

Assisting businesses in extracting data, running deep analyses, answering crucial business questions, and generating actionable insights.