Blog: Analytics

With the advent of Google Analytics 4 (GA4), the key business challenge becomes not collecting data but discerning what truly matters in the sea of data. 64% of marketing executives believe data-driven marketing is crucial to success in a hyper-competitive global economy. By prioritizing key metrics and avoiding the trap of tracking everything, businesses can […]

Discover the 9 key steps to build a first-party data strategy that maximizes customer data and enhances your marketing efforts.

Learn how to manage data storage and protect privacy with GA4 data retention settings.

Get to know how to read Google Analytics 4 reports to uncover customer insights, optimize marketing strategies, and drive business growth.

Fearing to lose your Google Analytics’ historical data? Don't worry! This guide will show you four ways to save data during the UA-to-GA4 migration.

Discover the ultimate guide to Google Analytics 4. Seamlessly transition from Universal Analytics to GA4 and unlock its full potential. Download the free handbook now!

Study our guide to GA4 for marketers and learn how to track your marketing performance, measure your ROI, and make better decisions.

Explore the difference between digital marketing and data analytics, and how they work together to help you grow your business. Learn about their objectives, areas of focus, and the power of data-driven decision making.

Looking for a powerful way to analyze your GA4 data? Learn how to set up GA4 reporting in Looker Studio using BigQuery export in this step-by-step guide.