Site Search Performance [TEMPLATE]

19 October 2020

The Site Search Performance is a powerful report to evaluate content relevance on the site. We have developed our own methodology for assessing the content relevance with the main KPI - Search Relevance Index. It shows user behavior and engagement after the usage of the site search.
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Facebook Drops Restrictions On Text In Ad Images

7 October 2020

A major update hit Facebook advertisers ― Facebook’s rule, limiting text on main images in ads to less than 20% is finally gone. Although the official statement is yet to be released, as shared by social media expert Matt Navarra on Twitter, Facebook has directly contacted multiple marketers, informing them of the development in their policies.
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Google Analytics – eCommerce Overview

24 September 2020

The purpose of this article is to provide the walk-through of the eCommerce reporting (enhanced eCommerce) in Google Analytics, the reports available and their usage.
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Internal Banners Performance [TEMPLATE]

15 September 2020

The Internal Banners Performance Overview report shows the metrics to evaluate Internal Promotions. The report is ideal for sites that run heavy internal promotions (including publishing as it can be tied to ad revenue) to analyze what promotions, on which pages, depending on their position generate the most value.
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Facebook Ads Performance Overview [TEMPLATE]

15 September 2020

The report shows all the performance metrics to evaluate the ads performance (top-line metrics as well as funnel-performance). All the metrics are positioned based on their location in the funnel: from the Impressions (CPM and Frequency) all the way to Conversion (Purchase: ROAS, AOV, Conversion Rate).
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Google Analytics App + Web Tracking

2 September 2020

Not so long ago Google released a new feature - ‘App + Web Property’ that allows tracking data from both mobile apps and websites. In this blog post, we will learn what features ‘App + Web Property’ offers.
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Google Data Studio Filters

27 August 2020

Aug 20th, 2020 Google released a new 'Add a control' menu where you can find some new types to filter the data. Let us take a closer look at how it works (the newly added filters are tagged with NEW!)
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Google Analytics App + Web Property Walkthrough

21 July 2020

App + Web property brings over the real-time reports from Google Analytics for Firebase. This gives us a way more flexibility than the current real-time reports. Now, it is possible to easily filter by user properties (user-scope custom dimensions), launch user snapshots, and get more insights into what is happening right now.
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Announcement: VIDEN becomes a Hi-Tech Park Resident

21 July 2020

We are delighted to announce that VIDEN has become the resident of Hi-Tech Park (HTP). HTP is a Belarusian analog of the Silicon Valley, that provides a unique business environment for IT businesses. We have proved our expertise and have been honored to become the part of it. This will provide our clients, our team and our company with even more opportunities for further growth and development. Kudos to our team who has been an integral part of VIDEN. We will keep on rocking.
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