Objectives

Grow tickets sales
Improve cost per acquisition (per ticket sold
Drive relevant traffic to the site

Challenges

Build a dynamic strategy to accommodate highly competitive Miami food tours market
Implement the strategy to effectively maximize advertising budget efficiency and account for business seasonality

Solution

'Bottom-up’ approach was used to find the tactics/keywords/ads etc. that performed well and scaled them up to drive sales
Implementation of the dynamic campaign strategy optimized for conversions and lowest cost per conversion (CPA) and budget control to account for seasonality

Results

Average Y/Y growth in tickets sold in: 56%
Average Y/Y CPA improvement: 37%

Case Studies

case img

Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
More
case img

Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
More
case img

Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
More
case img

Scalable data collection and visualization for job application funnels

Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling
More
case img

Google Analytics 360 tracking configuration for an electric utility and gas service...

Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
Reliable data collection (back-end data match by 98%)
Data Studio dashboards built for product owners and operation/content management teams
More
case img

Analytics strategy, implementation and data-driven optimization for online learning...

Reliable data collection (GA-CRM data match by 99%)
Effective analysis workflow (system) to continuously improve the UX and site performance
More