Digital advertising to effectively grow the meal-kit delivery business

Objectives

◆ Develop the holistic cross-platform digital marketing strategy
◆ Translate it into campaigns setup across different platforms
◆ Establish solid analytics & reporting basis for marketing efforts

Challenges

◆ Effective campaign planning and budget allocation to maximize the return on the budget (cost per new customer) across multiple digital platforms: Facebook/Instagram Ads, Google Ads (Search, Display and YouTube), Bing Ads, Taboola
◆ Offline to online tracking setup to correctly track recurring purchases, executive reporting for data-driven decision-making
◆ Customer-base growth in the competitive seasonal market
◆ Dynamic data-driven campaigns management

Process

◆ Full view of cross-channel user journey configuration, offline to online tracking setup for proper LTV tracking
◆ Ongoing digital marketing campaigns across different platforms to support rapid customer base growth
◆ Build – Measure – Learn approach to campaigns and creatives optimization process
◆ 360-degree digital marketing presence

Results

◆ -15% lower Y/Y cost per customer acquisition (CPA)
◆ +2.6X Y/Y growth in customers

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