Objectives

Develop the holistic cross-platform digital marketing strategy
Translate it into campaigns setup across different platforms
Establish solid analytics & reporting basis for marketing efforts

Challenges

Effective campaign planning and budget allocation to maximize the return on the budget (cost per new customer) across multiple digital platforms: Facebook/Instagram Ads, Google Ads (Search, Display and YouTube), Bing Ads, Taboola
Offline to online tracking setup to correctly track recurring purchases, executive reporting for data-driven decision-making
Customer-base growth in the competitive seasonal market
Dynamic data-driven campaigns management

Process

Full view of cross-channel user journey configuration, offline to online tracking setup for proper LTV tracking
Ongoing digital marketing campaigns across different platforms to support rapid customer base growth
Build – Measure – Learn approach to campaigns and creatives optimization process
360-degree digital marketing presence

Results

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers

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