Digital advertising to effectively grow the meal-kit delivery business

Objectives

◆ Develop the holistic cross-platform digital marketing strategy
◆ Translate it into campaigns setup across different platforms
◆ Establish solid analytics & reporting basis for marketing efforts

Challenges

◆ Effective campaign planning and budget allocation to maximize the return on the budget (cost per new customer) across multiple digital platforms: Facebook/Instagram Ads, Google Ads (Search, Display and YouTube), Bing Ads, Taboola
◆ Offline to online tracking setup to correctly track recurring purchases, executive reporting for data-driven decision-making
◆ Customer-base growth in the competitive seasonal market
◆ Dynamic data-driven campaigns management

Process

◆ Full view of cross-channel user journey configuration, offline to online tracking setup for proper LTV tracking
◆ Ongoing digital marketing campaigns across different platforms to support rapid customer base growth
◆ Build – Measure – Learn approach to campaigns and creatives optimization process
◆ 360-degree digital marketing presence

Results

◆ -15% lower Y/Y cost per customer acquisition (CPA)
◆ +2.6X Y/Y growth in customers

Case Studies

Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%

Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%

Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y

Google Analytics tracking clean-up and structuring for world’s largest medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)

Digital marketing strategy and execution for the online eCommerce

+42% ROAS improvement P/P
1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020

Digital Marketing strategy execution to drive donations

Over £10,500,000 in donation amount; 65% more YoY
Over 100,000 donors; 67% more YoY

Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS

Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site