Google Analytics tracking configuration + Conversion Rate optimization for Australi...
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
◆ Develop the holistic cross-platform digital marketing strategy
◆ Translate it into campaigns setup across different platforms
◆ Establish solid analytics & reporting basis for marketing efforts
◆ Effective campaign planning and budget allocation to maximize the return on the budget (cost per new customer) across multiple digital platforms: Facebook/Instagram Ads, Google Ads (Search, Display and YouTube), Bing Ads, Taboola
◆ Offline to online tracking setup to correctly track recurring purchases, executive reporting for data-driven decision-making
◆ Customer-base growth in the competitive seasonal market
◆ Dynamic data-driven campaigns management
◆ Full view of cross-channel user journey configuration, offline to online tracking setup for proper LTV tracking
◆ Ongoing digital marketing campaigns across different platforms to support rapid customer base growth
◆ Build – Measure – Learn approach to campaigns and creatives optimization process
◆ 360-degree digital marketing presence
◆ -15% lower Y/Y cost per customer acquisition (CPA)
◆ +2.6X Y/Y growth in customers