Objectives

Develop the holistic cross-platform digital marketing strategy
Translate it into campaigns setup across different platforms
Establish solid analytics & reporting basis for marketing efforts

Challenges

Effective campaign planning and budget allocation to maximize the return on the budget (cost per new customer) across multiple digital platforms: Facebook/Instagram Ads, Google Ads (Search, Display and YouTube), Bing Ads, Taboola
Offline to online tracking setup to correctly track recurring purchases, executive reporting for data-driven decision-making
Customer-base growth in the competitive seasonal market
Dynamic data-driven campaigns management

Process

Full view of cross-channel user journey configuration, offline to online tracking setup for proper LTV tracking
Ongoing digital marketing campaigns across different platforms to support rapid customer base growth
Build – Measure – Learn approach to campaigns and creatives optimization process
360-degree digital marketing presence

Results

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers

Case Studies

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Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
More
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Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
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Digital advertising for a local food tours company

Average Y/Y growth in tickets sold in: 56%
Average Y/Y CPA improvement: 37%
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Scalable data collection and visualization for job application funnels

Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling
More
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Google Analytics 360 tracking configuration for an electric utility and gas service...

Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
Reliable data collection (back-end data match by 98%)
Data Studio dashboards built for product owners and operation/content management teams
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Analytics strategy, implementation and data-driven optimization for online learning...

Reliable data collection (GA-CRM data match by 99%)
Effective analysis workflow (system) to continuously improve the UX and site performance
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