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Scalable data collection and visualization for job application funnels

Objectives

Implement Google Analytics tracking using Google Tag Manager to track job application funnels
Build actionable visualization dashboards to show application funnel performance

Challenges

Design easy-to-scale analytics tracking solution to measure thousands of job application funnels across numerous clients/businesses
Build the data visualizations to show the application funnel performance, usage and areas to improve

Solution

Scalable solution was designed and implemented to use GTM (Google Tag Manager) to application usage data into GA (Google Analytics)
Analytics architecture was planned for easy-to-scale solution and data accessibility. Reports/visualizations were built using Data Studio

Results

Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling

Case Studies

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Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
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Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
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Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
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Digital advertising for a local food tours company

Average Y/Y growth in tickets sold in: 56%
Average Y/Y CPA improvement: 37%
More
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Google Analytics 360 tracking configuration for an electric utility and gas service...

Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
Reliable data collection (back-end data match by 98%)
Data Studio dashboards built for product owners and operation/content management teams
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Analytics strategy, implementation and data-driven optimization for online learning...

Reliable data collection (GA-CRM data match by 99%)
Effective analysis workflow (system) to continuously improve the UX and site performance
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