Google Analytics Training for Digital Marketers

Learn Google Analytics to enhance your digital marketing startegy with data-driven decision making

Google Analytics Training for Marketers

Learn how to build Custom Reports and Custom Funnels. Construct your own Unified Segments and set Custom Campaign attributes for your advertising and social content.

At a Glance

Google Analytics Qualified Trainers – seasoned web analytics experts with years of hands-on experience

Practical Knowledge – GA skills you can take back to the office and use straightaway

Interactive – hands-on training using your Google Analytics data

Who is the Course For?

Confident users of Google Analytics or Analytics 360

Comfortable using secondary dimensions, advance table filters and ordering tables in GA

Not sure which course to take? All trainees complete our quick interactive quiz to confirm which course is the best fit.

Course Overview

Understanding Key Acquisition Reports
Traffic Source Drill Down
Custom Campaigns
Search Console
Tree Maps

Understanding Key Behaviour Reports
Social Reports
Events – Event taxonomy, Event drill-down
Behaviour Flow
User Loyalty and Engagement – frequency, recency and engagement
Realtime Reporting
Measuring Site Speed

Building your Own Reports
Dimensions and Metrics
Building your own Custom Reports
Building your own Custom Funnels
Building your own Unified Segments

Case Studies

Learn how we helped brands grow by providing strategic consulting and training:

Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%

Google Analytics Tracking Clean-up and Structuring for World’s Largest Medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)

Google Analytics Tracking Configuration and Analysis Support for the Largest Meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site

Scalable Data Collection and Visualization for Job Application Funnels

Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling

Google Analytics 360 Tracking Configuration for an Electric Utility and Gas Service...

Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
Reliable data collection (back-end data match by 98%)
Data Studio dashboards built for product owners and operation/content management teams

Analytics Strategy Implementation and Data-driven Optimization for Online Learning ...

99% data match

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