Google Ads Management

We create custom Google Ads campaigns tailored to meet the distinct needs of our clients. As a certified Google Premier Partner, our team develops effective Google Ads strategies to ensure your campaigns provide targeted and measurable results.

Our Google Ads Services

Our customer-first approach enables us to reach the target audiences with the right message. We have built a sound reputation by using data to drive strategy and decision-making at every stage of our Google Ads campaigns.

  • Google Ads account audit

    Google Ads account audit

    Evaluating your Google Ads campaign and keyword structure, providing conversion rate optimization recommendations.

  • Google Ads bid strategy

    Google Ads bid strategy

    Reviewing your target audience, campaign goals, and industry trends to craft a comprehensive Google Ads bidding strategy that drives meaningful results.

  • Expansion opportunities

    Expansion opportunities

    Helping you extend your reach through strategically designed campaigns. With years of experience managing high- performing and high-budget campaigns, we continuously optimize your ads for maximum ROI.

  • Google Ads campaign strategy

    Google Ads campaign strategy

    Identifying and implementing the best Google Ads campaign strategy that is in line with your brand’s business goals and drives sales and generates leads.

  • Data-driven campaign optimization

    Data-driven campaign optimization

    Harnessing the power of data-driven insights, ML algorithms, and industry best practices to propel your campaigns to the next level, ensuring that you realize the full potential of your investment.

  • Adaptation to new features and propositions

    Adaptation to new features and propositions

    Always up-to-date with upcoming developments, meaning we can design creative strategies that capitalize on the newest propositions in Google Ads.

  • Targeting and ad personalization

    Targeting and ad personalization

    Ensuring your ads reach an audience genuinely interested in your products or services, maximizing engagement and driving conversion rates.

  • Google Ads A/B testing

    Google Ads A/B testing

    Helping you learn your audience’s preferences by analyzing headlines, descriptions, and CTAs to determine which combination drives the most traffic, engagement, and conversions.

  • Reporting

    Reporting

    Prioritizing transparency and effective communication with our clients. This is why we track key metrics, analyze trends, and present actionable opportunities for optimizing Google Ads campaigns.

We Specialize in All Types of Google Ads Campaigns

With our expertise and in-depth knowledge of the platform, we can help you leverage growth across all Google Ads properties and pinpoint the right campaign deck for your specific business needs

  • Search campaigns

    Reach customers interested in your product or service with text ads

  • Display campaigns

    Engage your audience with click-driving creatives

  • Video campaigns

    Reach and attract users on Youtube and across the web

  • Google Shopping ads

    Promote your products with Shopping ads

  • App campaigns

    Drive app promotion across Google’s networks

  • Local campaigns

    Drive customers to your physical store

  • Smart campaigns

    Reach your business goals with automated ads across the web

  • Performance Max

    Reach audiences with a single campaign

  • Discovery campaigns

    Run ads on Youtube, Discover, Gmail, and more

Our Google Ads Management Process

Once your account is audited, VIDEN takes the complexity and challenges out of managing your advertising campaigns on this powerful platform. Our Google Ads management process consists of the following steps:

  • Research & planning Step 1

    Research & planning Step 1

    At this stage, we conduct in-depth research about the business niche and complexities of your profit margins and identify your target audience to tailor marketing efforts and create solutions that resonate with them.

  • Comprehensive account analysis Step 2

    Comprehensive account analysis Step 2

    Our Google Ads experts conduct a comprehensive examination of your account to identify areas for improvement, untapped opportunities, and develop innovative strategies to boost your return on investment.

  • Keyword research & competitive analysis Step 3

    Keyword research & competitive analysis Step 3

    We choose the most relevant keywords, query strings, words, and phrases people use to create a Google Ads campaign strategy that drives sales and a positive ROI.

  • Campaign and ad copy creation Step 4

    Campaign and ad copy creation Step 4

    We set up your Google Ads campaigns from scratch, create compelling ad copy that resonates with your prospects, and configure the targeting to ensure your campaign delivers stellar results.

  • Campaign measurement and reporting Step 5

    Campaign measurement and reporting Step 5

    We use complex analytics tools to give you insight into your ad performance. With regular monitoring and reporting, we can better understand the impact of our Google Ads campaigns and optimize accordingly.

  • Campaign support Step 6

    Campaign support Step 6

    Finally, we assign a dedicated account manager, who monitors the performance metrics and provides timely and effective improvement implementation support. This personalized care optimizes the campaign outcomes and empowers our clients to put their trust in us.

Why Choose Us for Google Ads Services?

We have been certified Google Premier Partners from 2017. This means that Google accredits us for finding new growth opportunities and sustaining success for our clients.

As a Google Ads management company, we have a team of highly qualified experts with years of experience in designing powerful Google Ads campaigns strategies.

With a customized approach that emphasizes data-driven decision-making, we  identify unique opportunities to maximize ROI, drive growth, and, ultimately, outperform competitors.

We are committed to delivering the best possible results for our clients. This dedication to excellence secures an optimal outcome for your business and cements our reputation as leading experts in this field.

We have been certified Google Premier Partners from 2017. This means that Google accredits us for finding new growth opportunities and sustaining success for our clients.

As a Google Ads management company, we have a team of highly qualified experts with years of experience in designing powerful Google Ads campaigns strategies.

With a customized approach that emphasizes data-driven decision-making, we  identify unique opportunities to maximize ROI, drive growth, and, ultimately, outperform competitors.

We are committed to delivering the best possible results for our clients. This dedication to excellence secures an optimal outcome for your business and cements our reputation as leading experts in this field.

Our Clients

Thanks to our well-designed advertising Google Ads strategies, the following businesses have experienced remarkable growth and greater brand visibility

  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo
  • Client logo

Google Ads Case Studies

Learn how we have helped brands globally grow by maximizing results from their Google Ads campaigns

Case img

500%

subscription base growth
More
Case img

305%

growth in YoY revenue
More
Case img

150%

growth in sales
More
Case img

77%

CPSV decrease
More
Case img

144%

ROAS increase
More
Case img

1,124%

growth in YoY revenue
More
Case img

78%

growth in sales
More
Case img

110%

growth in conversion rate
More
View all case studies

Google Ads FAQs

What are the benefits of Google Ads?

The platform offers a myriad of advantages. The most significant is its ability to reach and engage with potential customers in a highly targeted and efficient manner. By leveraging Google’s vast consumer behavior and preferences data, you can tailor your campaigns to pinpoint specific demographics, interests, and even shopping habits. Besides, Google Ads operates on a pay-per-click model, which means you only pay when a user directly engages with your ad.

How much are Google Ads?

The cost of Google Ads largely depends on factors such as your advertising objectives, target audience, and the competitiveness of the keywords you select. Google Ads operates on a bidding system, where businesses compete for ad placements by setting the maximum amounts they’re willing to pay per click on their advertisements. Consequently, the cost per click can vary significantly, ranging from a few cents to tens of dollars. We have already described these nuances in our article.

How can I keep track of my campaign performance?

We will send you a detailed report with information on your campaigns every month. You can also log into your Google Analytics or Google Ads account to extract data on your Google Ads campaign performance.

When will I see the results from using Google Ads?

We get actionable, reliable performance data on average around 2 weeks of running the campaigns. That’s how long it takes for the algorithm to optimize.  But in a lot of cases it depends on the product type, price and conversion rate and data.

Is Google Ads right for my business?

Google Ads can be a powerful marketing tool for enhancing your online presence, driving targeted traffic, and generating more leads and revenue. Today all businesses, brands, and organizations use Google Ads to maximize their sales. The trick is knowing how to set up and optimize your Google Ad campaigns effectively.

Do I need a Google Ads professional to manage my ads?

Google Ads is more multifunctional and more complex than you might think. Prices are determined by the keywords selected, monthly search volume, industry marketing trends, competition in the field, and the quality of the user’s landing page experience. With such intricate rules and regulations, hiring an experienced Google Ads professional is likely your best bet for successful ad campaigns.

Latest Insights

Get the tips from our experts to optimize and scale your campaigns

4 April 2024

Key Updates from Google for H1 2024

Being up-to-date isn’t just about staying in the flow; it’s about staying ahead. By remaining informed about the latest updates, trends, and technologies, digital advertisers can adjust their strategies, optimize their campaigns, and ultimately achieve marketing success. Explore the latest Google Product updates for H1 2024 in our overview. Table of Contents: What is Google […]

Learn more

28 March 2024

Navigating the Data Deluge: Prioritizing Key Metrics in the Age of Google Analytics 4

With the advent of Google Analytics 4 (GA4), the key business challenge becomes not collecting data but discerning what truly matters in the sea of data. 64% of marketing executives believe data-driven marketing is crucial to success in a hyper-competitive global economy. By prioritizing key metrics and avoiding the trap of tracking everything, businesses can […]

Learn more

14 March 2024

Google Consent Mode V2: Why and How to Implement It

According to Cisco Consumer Privacy Survey, 81% of users believe a company’s treatment of their personal data reflects its view of them as customers, 63% of users believe most companies aren’t transparent about how their data is used, and 48% have stopped online shopping due to privacy concerns. When privacy policy questions are at the […]

Learn more

5 March 2024

How to Enhance Easter Day Digital Marketing Campaigns

69% of consumers in the US plan to celebrate Easter this year. For businesses, it’s a good chance to boost sales. Crafting a successful Easter campaign can be quite a task. However, with the proper groundwork, you’ll be poised to capitalize on this seasonal opportunity while engaging your target audience effectively. We will guide how […]

Learn more

27 February 2024

How To Choose an Advertising Agency for Your Business to Make Your Projects a Success

Nearly 90% of small businesses use digital advertising. Medium-sized companies allocate 2.5% to 5% of their revenue to digital marketing efforts. Digital ad spending worldwide was estimated at 627 billion U.S. dollars in 2023.  The success of advertising campaigns hinges heavily upon the strategic prowess of the chosen digital advertising agency. A well-aligned agency can […]

Learn more

22 February 2024

St. Patrick’s Day Marketing Ideas to Boost Online Sales

St. Patrick’s Day is celebrated worldwide. It’s a big deal for the Irish diaspora in many countries, particularly in the United States, where many people have Irish ancestry. People worldwide wear green clothes, buy food, and use decor for the lucky holiday. Brands have a great opportunity and potential to boost online sales during the […]

Learn more

10 January 2024

How Much Do Google Ads Cost in 2024?

Discover the true cost of Google Ads for your business. Learn how to budget and determine if it's worth it. Average costs per click and more.

Learn more

6 January 2024

How Much Do Facebook (Meta) Ads Cost in 2024?

Discover the average cost of Facebook ads in 2024, including cost per click and impressions. Learn how to reduce your Facebook ad spend and win big.

Learn more

Contact our Team today

to take your Google Ads campaigns to the next level