Resources

We’re proud to say we’ve driven some amazing results for some great clients.
Find out more about some of the projects we’ve worked on below.

09 / 26 / 2019

Google Analytics 360 tracking configuration for European largest investor-owned electric utility and gas service providers

Overview

  • Client site: eonenergy.com
  • Industry: Electric utility and gas service
  • Technology stack: Google Analytics 360, Google Tag Manager 360, Google Data Studio
  • Results:
    - Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
    - Reliable data collection (back-end data match by 98%)
    - Data Studio dashboards built for product owners and operation/content management teams
  • Business Impact:
    - Conversion rate improvement by 35%

Challenges

  • To design the ‘end-to-end’ data collection strategy for a new online product/platform
  • Implement the tracking and ensure data reliability and trustworthiness for further business and marketing decisions
  • *The platform is not a standard eCommerce site, therefore customized enhanced eCommerce tracking was required to track the quote application funnel
  • Architect and build a tag management system to minimize 3rd party tag implementation
  • Integrate Analytics 360 and other Google Marketing Platform products
  • Build actionable and interactive dashboards for executive, operational, and marketing purposes

Process:

Results

  • Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
  • Reliable data collection (back-end data match by 98%)
  • Analytics 360 to Google Marketing Platform and CRM integrations
  • Design of the replicable approach to maintain the tracking consistency for the future releases/sprints
  • Tag Manager 360 set up to seamless integrate the tags and pixels (marketing, A/B tests, analytics, etc.)
  • Data Studio dashboards built for product owners and operation/content management teams

Business impact:

  • 100%+ increase in application volume
  • Funnel conversion rate improvement by 35%

Share:
  • Case study 09 / 26 / 2019

    Google Analytics 360 tracking configuration for European largest investor-owned electric utility and gas service providers

    Client site: eonenergy.com
    Industry: Electric utility and gas service
    Technology stack: Google Analytics 360, Google Tag Manager 360, Google Data Studio
    Results:
    - Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
    - Reliable data collection (back-end data match by 98%)
    - Data Studio dashboards built for product owners and operation/content management teams
    Business Impact:
    - Conversion rate improvement by 35%
  • Case study 09 / 17 / 2019

    Analytics strategy, implementation and data-driven optimization for online learning platform

    Client site: tadarab.com
    Industry: education, online courses
    Technology stack: Google Analytics, Google Tag Manager, Google Data Studio, Hotjar
    Results:
    - Best-in-class analytics configuration and tracking to measure the end-to-end user journey
    - Reliable data collection (GA-CRM data match by 99%)
    - Effective analysis workflow (system) to continuously improve the UX and site performance
    Business Impact:
    - Sales increase by over 110%
    - Conversion rate improvement by 80+%

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