Resources

We’re proud to say we’ve driven some amazing results for some great clients.
Find out more about some of the projects we’ve worked on below.

09 / 26 / 2019

Google Analytics 360 tracking configuration for European largest investor-owned electric utility and gas service providers

Overview

  • Client site: eonenergy.com
  • Industry: Electric utility and gas service
  • Technology stack: Google Analytics 360, Google Tag Manager 360, Google Data Studio
  • Results:
    - Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
    - Reliable data collection (back-end data match by 98%)
    - Data Studio dashboards built for product owners and operation/content management teams
  • Business Impact:
    - Conversion rate improvement by 35%

Challenges

  • To design the ‘end-to-end’ data collection strategy for a new online product/platform
  • Implement the tracking and ensure data reliability and trustworthiness for further business and marketing decisions
  • *The platform is not a standard eCommerce site, therefore customized enhanced eCommerce tracking was required to track the quote application funnel
  • Architect and build a tag management system to minimize 3rd party tag implementation
  • Integrate Analytics 360 and other Google Marketing Platform products
  • Build actionable and interactive dashboards for executive, operational, and marketing purposes

Process:

Results

  • Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
  • Reliable data collection (back-end data match by 98%)
  • Analytics 360 to Google Marketing Platform and CRM integrations
  • Design of the replicable approach to maintain the tracking consistency for the future releases/sprints
  • Tag Manager 360 set up to seamless integrate the tags and pixels (marketing, A/B tests, analytics, etc.)
  • Data Studio dashboards built for product owners and operation/content management teams

Business impact:

  • 100%+ increase in application volume
  • Funnel conversion rate improvement by 35%

  • Blog 04 / 03 / 2020

    Adding Google Tag Manager Snippet to Shopify (Non-Plus)

    If your Shopify account does not have the Plus plan, adding GTM could be quite tricky. The article describes how to do that.
    The official Shopify documentation guide covers adding GTM on Shopify Plus stores only.
    There are two key elements/areas to cover when adding the code to Shopify:
    1. ‘theme.liquid’ (which is essentially all non-checkout pages): you can access and modify ‘theme.liquid’ even if you have a non-plus Shopify account. Follow the instructions from the Shopify guide to add GTM to ‘theme.liquid’.
    2. ‘checkout.liquid’ (which controls the code on checkout pages): it can only be accessed by Shopify Plus account users. The ...
  • Blog 03 / 26 / 2020

    Partial Google Tag Manager Container Export/Import

    Hey, world of GTM experts and enthusiasts!
    All of us, who have used Google Tag Manager, at some point might have faced the need to import certain tags from one GTM container (not the whole container) to another.
    If you deal with few tags (up to 10), that is not a big issue as you can import the whole container and delete unnecessary tags in the destination container. The real headache starts when you need to do the exercise for let’s say 20 tags or more. To those who have been looking for the solution on how to partially import (export) a GTM container, we're happy to share the tool created by our analytics expert:
    Step 1: Export the GTM container you want to use certain tags from. Here is a link describing how to export the container...
  • Case study 09 / 26 / 2019

    Google Analytics 360 tracking configuration for European largest investor-owned electric utility and gas service providers

    Client site: eonenergy.com
    Industry: Electric utility and gas service
    Technology stack: Google Analytics 360, Google Tag Manager 360, Google Data Studio
    Results:
    - Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
    - Reliable data collection (back-end data match by 98%)
    - Data Studio dashboards built for product owners and operation/content management teams
    Business Impact:
    - Conversion rate improvement by 35%

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