Data Analyst (Marketing & Ecommerce)
About the position:
We are seeking an enthusiastic and detail-oriented Data Analyst (Marketing & Ecommerce) who can turn raw numbers into clear, revenue-boosting insights across acquisition and conversion. The ideal candidate will have a strong analytical mindset, excellent problem-solving skills, and a passion for digital marketing. This role is well-suited for an individual who is passionate about data and is eager to guide clients in making informed decisions based on marketing performance.
Responsibilities:
◆ Translate data into growth opportunities for businesses by conducting data analyses (funnel, cohort, LTV, sentiment, pricing, etc.)
◆ Monitor media performance and define measurable KPIs across paid search, paid social, email, and other channels, recommending strategies to improve campaign delivery
◆ Communicate complex information so that it is easy to understand and influence others to take action based on the useful information provided
◆ Generate data-driven hypotheses for A/B testing and user experience enhancements that could lift conversion and measure post-launch impact, focusing on optimizing conversion rates and revenue per user to maximize gross ROAS
◆ Collaborate with marketing teams to adjust budgets, creatives, targeting, and report the resulting performance gains
◆ Provide strategic recommendations to improve digital marketing efforts based on data insights, industry best practices, and evolving trends
◆ Stay at the forefront of digital marketing trends, tools, and technologies. Keep an eye on new platforms, methods, and industry changes, suggesting process improvements that speed up analysis or boost marketing outcomes
Requirements:
◆ 1+ year in marketing, growth, or data analytics with demonstrable impact on performance metrics
◆ Good knowledge of analytical software, such as Google Analytics
◆ Strong SQL skills, ideally with experience in BigQuery
◆ Hands-on experience with major ad platforms (Google Ads, Meta Ads, TikTok Ads, and similar)
◆ Experience with data visualization tools such as Looker, Tableau, Power BI
◆ Strong knowledge of CRO concepts, KPI math (ROAS, CPA, LTV/CAC), test-design principles, and data-driven decision-making processes
◆ Exceptional analytical and strategic thinking skills, with the ability to derive actionable insights from complex data sets and apply them to improve campaign performance
◆ Familiarity with statistical software (Python, R)
◆ Excellent verbal and written communication skills, with the ability to present complex data insights to both technical and non-technical stakeholders
◆ Proficient in written and spoken English (minimum B2 level)
Why Join VIDEN?
◆ Flexible working hours from 11:00 AM to 7:00 PM, Monday through Friday
◆ A 3-month paid trial period (onboarding) to ensure a good fit for both parties
◆ Access to paid English courses to improve your language skills
◆ Comprehensive medical insurance coverage
◆ Financial support for sports activities to promote a healthy work-life balance
◆ Collaborative and supportive work environment with opportunities for growth and advancement
◆ Competitive salary and benefits package
◆ Opportunity to work with a diverse client base and make a real impact on their digital success
◆ Regular team-building events, workshops, and training opportunities