Customer-first digital consultancy

Activate data to understand your customers and drive sales

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About us

Viden is a digital consultancy and helps businesses leverage data in growing their brands. We provide strategic consultancy, digital advertising and analytics services to brands across the globe. We specialize in Google Marketing Platform and Facebook Ads Advertising. Google Analytics (360), Google Tag Manager (360); Data Studio; Google Ads, Search 360; Campaign Manager, Display & Video 360

We specialize in:

  • Digital Advertising:
  • Google Ads
  • Facebook/Instagram Ads
  • LinkedIn Ads
  • Search 360
  • Display & Video 360
  • Native Ads
  • Yandex.Direct
  • Analytics:
  • Google Analytics & Anaytics 360
  • Google Tag Manager
  • Data Studio
  • Biq Query
  • Google Cloud
  • Firebase
  • Appslflyer

Services

Digital Advertising

  • Paid Search
  • Paid Social
  • User Acquisition
  • Display & Video
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Digital Analytics

  • Conversion Rate Optimization (CRO)
  • Attribution and Media Mix Optimization
  • Data Reporting and Visualization
  • Actionable Analytics
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Strategic Consulting

  • Brand Digital Positioning Assessment
  • Measurement Strategy
  • Digital Marketing Strategy
  • Personnel Training
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Case Studies

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Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
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Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
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Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
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Digital advertising for a local food tours company

Average Y/Y growth in tickets sold in: 56%
Average Y/Y CPA improvement: 37%
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Scalable data collection and visualization for job application funnels

Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling
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Google Analytics 360 tracking configuration for an electric utility and gas service...

Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
Reliable data collection (back-end data match by 98%)
Data Studio dashboards built for product owners and operation/content management teams
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Analytics strategy, implementation and data-driven optimization for online learning...

Reliable data collection (GA-CRM data match by 99%)
Effective analysis workflow (system) to continuously improve the UX and site performance
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