Customer-first digital consultancy

Activate data to understand your customers and drive sales

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About us

Viden is a digital consultancy and helps businesses leverage data in growing their brands. We provide strategic consultancy, digital advertising and analytics services to brands across the globe. We specialize in Google Marketing Platform and Facebook Ads Advertising. Google Analytics (360), Google Tag Manager (360); Looker (Data) Studio; Google Ads, Search 360; Campaign Manager, Display & Video 360

We specialize in:

  • Digital Advertising:
  • Google Ads
  • Meta (FB/IG) Ads
  • TikTok Ads
  • Microsoft (Bing) Ads
  • Google Search 360
  • Display & Video 360
  • LinkedIn Ads
  • Native Ads
  • Analytics:
  • Google Analytics 4
  • Google Analytics & Analytics 360
  • Google Tag Manager
  • Looker (Data) Studio
  • Big Query
  • Google Cloud
  • Firebase
  • Appsflyer


Digital Advertising

  • Paid Search
  • Paid Social
  • User Acquisition
  • Display & Video
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Digital Analytics

  • Conversion Rate Optimization (CRO)
  • Attribution and Media Mix Optimization
  • Data Reporting and Visualization
  • Actionable Analytics
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Strategic Consulting

  • Brand Digital Positioning Assessment
  • Measurement Strategy
  • Digital Marketing Strategy
  • Personnel Training
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Case Studies

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Amazon Fresh – Leveraging Google Ads Campaigns to Drive In-store Visitors

+62% in store visits - 77% in CPSV* *Based on Mar-Aug 2022
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Virgin Voyages – GA4 web and app tracking accuracy

GA UA vs. GA4 data matching is 99%
*Based on Jul 15 - Aug 15, 2022
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Virgin Voyages – GA4 migration

GA UA vs. GA4 data matching is 99%
*Based on Jul 15 - Aug 15, 2022
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Digital advertising on Amazon Ads for online eCommerce

+77.5% growth in sales
-12% decrease in ACoS
+54% increase in impressions
+79% increase in clicks
*Based on Q1 2022 vs Q1 2021
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Google Analytics data reporting in Google Data Studio for the manufacturing company...

The best-in-class analytics dashboard configuration that allows to analyze end-to-end performance data
Dashboards built for marketing and content management teams
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Google Analytics tracking configuration for ISO, ITL, IATF certification consultanc...

Google Tag Manager setup optimization (going from using 200 tags to only 7 tags)
Comprehensive tracking setup (100% of user interactions are tracked)
Best-in-class google analytics structure configuration
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Digital advertising for online telecom platform

+110% growth in conversions
+57% increase in impression share
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Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%

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Get in touch to discuss how we could work together

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