Meta (Facebook & Instagram) Ads Management

We recognize the value of expertise and dedication in delivering effective advertising services and create customized campaigns to meet your specific business needs

    Our Facebook & Instagram Advertising Services

    Our professional Ads services are designed to help brands reach their objectives from campaign set-up and management to creative development and strategy

    • Campaign management

      Campaign management

      Auditing your Meta Ads accounts to maximize the return on the ad spend:
- In-depth account audit
      – Facebook/Instagram campaign strategy
      – Ad copywriting
      – Ad copy/image testing
      – Creative concepts development and implementation
      – CTR improvement
      – Budget management

    • Creative production

      Creative production

      Developing innovative ad concepts to grab the attention of your target audience:
- Creative concepts
      – Static images, animations, video assets production
      – Ad testing and optimization
      – Leveraging AI-based tools for assets production
      – Creative performance modeling


    • Advanced targeting

      Advanced targeting

      Discovering the latest audience targeting options to find the users most likely to respond to your Facebook and Instagram ads:
- Audience planning & prospecting
      – Behavior & interest targeting
      – Ideal customer demographics
      – Geographic regions
      – Custom audiences
      – Lookalike audiences
      – Remarketing campaigns

    • Reporting & analytics

      Reporting & analytics

      Monitoring your ads performance across various metrics aligned with key performance indicators for your business:
- 24/7 dashboard access
      – Campaign performance reports
      – Google Analytics 4 integration
      – Browser & conversion API tracking
      – Sales tracking
      – Strategy optimization
      – Superior customer service

    Our Approach to Facebook & Instagram Ads Management

    We rely on four core pillars that are tried and tested. These pillars serve as the framework for Facebook and Instagram campaigns, ensuring they are successful and effective.

    • Balance between scale and performance

      We understand the importance of reaching the widest audience possible while delivering the most impactful results. That is why we try to balance these two crucial factors and craft campaigns that optimize these variables.

    • Creative

      We develop a broad range of creative assets that truly capture your target audience’s attention. And not just once but time and time again! Our Facebook ad experts apply sophisticated tools and techniques to craft thumb-stopping content that stands out.

    • Optimization

      We constantly monitor and optimize your campaigns for better performance. From adjusting audience targeting to refining ad copy, every decision we make is driven by data and aimed at delivering better client results.

    • Integration

      As a machine learning platform, Meta’s performance and scale are crucial to your success. To achieve this, we integrate well with Facebook’s conversion API and align events at each customer touchpoint. This way we ensure relevant data is passed within each event.

    Our Facebook & Instagram Ads Management Process

    At Viden, we take a professional approach to managing ads 
that involves a well-structured six-step process:

    • Understanding your business Step 1

      Understanding your business Step 1

      To align marketing with your business goals, we first understand your business. To ensure we pick the absolute best strategy for your brand, we conduct a comprehensive audit of your current marketing efforts, target audience, and competition. Once we have a clear understanding of your business, we can develop a custom Meta Ads campaign.

    • Competitor & market research Step 2

      Competitor & market research Step 2

      Competitor and market research is an essential part of our Meta Ads campaign strategy. Our team of experts conducts thorough research on your competitors, as well as any industry-specific trends or insights that might impact your business. This research helps us understand your competitive landscape, identify opportunities for growth, and develop a campaign strategy tailored to your needs.

    • Development Step 3

      Development Step 3

      From there, we craft custom ad campaigns that align with your brand and messaging, designing eye-catching visual content and crafting click-driving ad copy that captures the attention of potential customers.

    • Testing & optimization Step 4

      Testing & optimization Step 4

      After your ads have been approved and are up and running, we begin A/B testing. We are proactive with our management, continuously testing new ads, audiences, landing pages and creative concepts to ensure we are delivering the best results possible. This allows us to monitor the effectiveness of each ad carefully, and over time, identify trends that reveal which ads are performing at their best and which are not.

    • Monitoring Step 5

      Monitoring Step 5

      We continuously monitor the performance of your Facebook and Instagram ads to ensure that your ad budget is utilized most effectively. We strive to make this process as streamlined as possible while minimizing potential errors.

    • Reporting Step 6

      Reporting Step 6

      Our final goal is to deliver a comprehensive report that showcases your account’s overall performance. As a rule, you will receive a monthly report that outlines your account’s performance in detail. You will also receive regular updates throughout the month, including meetings, to ensure that your marketing strategy is aligned with your business goals and that we are all moving in the right direction.

    Why Choose Us as a Facebook and Instagram Ads Partner?

    We design Facebook and Instagram ad strategies customized just for you. From determining your target audience to tracking and analyzing results, we take the hassle out of ads so you can focus on what you do best.

    By keeping our customers informed on what we are doing, why we are doing it, and how it is impacting their business we follow a transparent approach, providing regular updates and feedback throughout the process.

    We constantly update our winning Facebook and Instagram ad strategies to ensure that algorithm changes or market shifts never compromise our clients’ long-term success.

    We design Facebook and Instagram ad strategies customized just for you. From determining your target audience to tracking and analyzing results, we take the hassle out of ads so you can focus on what you do best.

    By keeping our customers informed on what we are doing, why we are doing it, and how it is impacting their business we follow a transparent approach, providing regular updates and feedback throughout the process.

    We constantly update our winning Facebook and Instagram ad strategies to ensure that algorithm changes or market shifts never compromise our clients’ long-term success.

    Our Clients

    We have worked with a number of clients to help them reach their target audiences and achieve their business goals

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    Facebook & Instagram Ads Case Studies

    Look how we have helped brands to activate their ads, from optimizing targeting and ad creative to measuring and analyzing performance

    Case img

    Harnessing Paid Search & Paid Social Advertising for an Innovative Male Fertili...

    +92% in revenue +50% in imp. share across Search +58% in ROAS
    Learn more
    Case img

    Driving Sales and Growth with Google Ads Campaigns for a Men’s Health Brand

    +308.56% increase in conversions, - 32.56% decrease in the cost per acquisition
    Learn more
    Case img

    Amazon Fresh – Leveraging Google Ads Campaigns to Drive In-store Visitors

    +62% in store visits - 77% in CPSV* *Based on Mar-Aug 2022
    Learn more
    Case img

    Digital advertising on Amazon Ads for online eCommerce

    +77.5% growth in sales
    -12% decrease in ACoS
    +54% increase in impressions
    +79% increase in clicks
    *Based on Q1 2022 vs Q1 2021
    Learn more
    Case img

    Digital advertising for online telecom platform

    +110% growth in conversions
    +57% increase in impression share
    Learn more
    Case img

    Digital advertising for B2B marketing automation platform

    -30% lower CPA Y/Y
    +35% higher number of leads Y/Y
    Learn more
    Case img

    Digital marketing strategy and execution for the online eCommerce

    +42% ROAS improvement P/P
    1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020
    Learn more
    Case img

    Digital Marketing strategy execution to drive donations

    Over £10,500,000 in donation amount; 65% more YoY
    Over 100,000 donors; 67% more YoY
    Learn more
    View all case studies

    Meta Ads FAQs

    What are Meta Ads?

    Meta ads are a type of online advertising that is served on Facebook, Instagram, and other Meta-owned platforms. They can be used to reach a wide range of audiences, and to promote a variety of products and services.

    What can I expect from a Facebook & Instagram advertising agency?

    By working with a team of experts familiar with these platforms and their advertising capabilities, you can expect more targeted ads, increased engagement, and, ultimately, better results for your business. From creating eye-catching visuals to optimizing campaigns for maximum ROI, an experienced Facebook & Instagram ad agency can help take your business to the next level.

    Do Meta ads work?

    The straightforward answer is yes. Meta ads effectively target the right people to drive sales and boost brand awareness. Whether it is getting clicks, likes, or shares, Meta ads provide measurable results that can help businesses of all sizes achieve their marketing goals.

    How much should I spend on Facebook or Instagram ads?

    There is no limit to how much you can spend on Facebook or Instagram ads. However, it is important to remember that spending more does not necessarily guarantee success in advertising. What truly matters is the effectiveness of your ad campaign and its ability to drive conversions and increase revenue.

    How long should I run my campaign?

    Some businesses may benefit from running shorter, more targeted campaigns, while others may need longer-run times to see results. It is also crucial to regularly monitor your ads’ performance and adjust your strategy as needed.

    Latest Insights

    Get the tips from our experts to optimize and scale your campaigns

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    Contact our Team today

    to take your Facebook and Instagram ad campaigns to the next level