Meta (Facebook & Instagram) Ads Management

We recognize the value of expertise and dedication in delivering effective advertising services and create customized campaigns to meet your specific business needs

Our Facebook & Instagram Advertising Services

Our professional Ads services are designed to help brands reach their objectives from campaign set-up and management to creative development and strategy

  • Campaign management

    Campaign management

    Auditing your Meta Ads accounts to maximize the return on the ad spend:
- In-depth account audit
    – Facebook/Instagram campaign strategy
    – Ad copywriting
    – Ad copy/image testing
    – Creative concepts development and implementation
    – CTR improvement
    – Budget management

  • Creative production

    Creative production

    Developing innovative ad concepts to grab the attention of your target audience:
- Creative concepts
    – Static images, animations, video assets production
    – Ad testing and optimization
    – Leveraging AI-based tools for assets production
    – Creative performance modeling

  • Advanced targeting

    Advanced targeting

    Discovering the latest audience targeting options to find the users most likely to respond to your Facebook and Instagram ads:
- Audience planning & prospecting
    – Behavior & interest targeting
    – Ideal customer demographics
    – Geographic regions
    – Custom audiences
    – Lookalike audiences
    – Remarketing campaigns

  • Reporting & analytics

    Reporting & analytics

    Monitoring your ads performance across various metrics aligned with key performance indicators for your business:
- 24/7 dashboard access
    – Campaign performance reports
    – Google Analytics 4 integration
    – Browser & conversion API tracking
    – Sales tracking
    – Strategy optimization
    – Superior customer service

Our Approach to Facebook & Instagram Ads Management

We rely on four core pillars that are tried and tested. These pillars serve as the framework for Facebook and Instagram campaigns, ensuring they are successful and effective.

  • Balance between scale and performance

    We understand the importance of reaching the widest audience possible while delivering the most impactful results. That is why we try to balance these two crucial factors and craft campaigns that optimize these variables.

  • Creative

    We develop a broad range of creative assets that truly capture your target audience’s attention. And not just once but time and time again! Our Facebook ad experts apply sophisticated tools and techniques to craft thumb-stopping content that stands out.

  • Optimization

    We constantly monitor and optimize your campaigns for better performance. From adjusting audience targeting to refining ad copy, every decision we make is driven by data and aimed at delivering better client results.

  • Integration

    As a machine learning platform, Meta’s performance and scale are crucial to your success. To achieve this, we integrate well with Facebook’s conversion API and align events at each customer touchpoint. This way we ensure relevant data is passed within each event.

Our Facebook & Instagram Ads Management Process

At VIDEN, we take a professional approach to managing ads 
that involves a well-structured six-step process:

  • Understanding your business Step 1

    Understanding your business Step 1

    To align marketing with your business goals, we first understand your business. To ensure we pick the absolute best strategy for your brand, we conduct a comprehensive audit of your current marketing efforts, target audience, and competition. Once we have a clear understanding of your business, we can develop a custom Meta Ads campaign.

  • Competitor & market research Step 2

    Competitor & market research Step 2

    Competitor and market research is an essential part of our Meta Ads campaign strategy. Our team of experts conducts thorough research on your competitors, as well as any industry-specific trends or insights that might impact your business. This research helps us understand your competitive landscape, identify opportunities for growth, and develop a campaign strategy tailored to your needs.

  • Development Step 3

    Development Step 3

    From there, we craft custom ad campaigns that align with your brand and messaging, designing eye-catching visual content and crafting click-driving ad copy that captures the attention of potential customers.

  • Testing & optimization Step 4

    Testing & optimization Step 4

    After your ads have been approved and are up and running, we begin A/B testing. We are proactive with our management, continuously testing new ads, audiences, landing pages and creative concepts to ensure we are delivering the best results possible. This allows us to monitor the effectiveness of each ad carefully, and over time, identify trends that reveal which ads are performing at their best and which are not.

  • Monitoring Step 5

    Monitoring Step 5

    We continuously monitor the performance of your Facebook and Instagram ads to ensure that your ad budget is utilized most effectively. We strive to make this process as streamlined as possible while minimizing potential errors.

  • Reporting Step 6

    Reporting Step 6

    Our final goal is to deliver a comprehensive report that showcases your account’s overall performance. As a rule, you will receive a monthly report that outlines your account’s performance in detail. You will also receive regular updates throughout the month, including meetings, to ensure that your marketing strategy is aligned with your business goals and that we are all moving in the right direction.

Why Choose Us as a Facebook and Instagram Ads Partner?

We design Facebook and Instagram ad strategies customized just for you. From determining your target audience to tracking and analyzing results, we take the hassle out of ads so you can focus on what you do best.

By keeping our customers informed on what we are doing, why we are doing it, and how it is impacting their business we follow a transparent approach, providing regular updates and feedback throughout the process.

We constantly update our winning Facebook and Instagram ad strategies to ensure that algorithm changes or market shifts never compromise our clients’ long-term success.

We design Facebook and Instagram ad strategies customized just for you. From determining your target audience to tracking and analyzing results, we take the hassle out of ads so you can focus on what you do best.

By keeping our customers informed on what we are doing, why we are doing it, and how it is impacting their business we follow a transparent approach, providing regular updates and feedback throughout the process.

We constantly update our winning Facebook and Instagram ad strategies to ensure that algorithm changes or market shifts never compromise our clients’ long-term success.

Our Clients

We have worked with a number of clients to help them reach their target audiences and achieve their business goals

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Facebook & Instagram Ads Case Studies

Look how we have helped brands to activate their ads, from optimizing targeting and ad creative to measuring and analyzing performance

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45%

increase in new customer acquisition
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120X

growth in sales
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82%

avg. annual paid ads revenue growth
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60%

annual paid ads revenue growth
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116%

YoY paid ads revenue growth
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1,124%

growth in YoY revenue
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144%

ROAS increase
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77%

CPSV decrease
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View all case studies

Meta Ads FAQs

What are Meta Ads?

Meta ads are a type of online advertising that is served on Facebook, Instagram, and other Meta-owned platforms. They can be used to reach a wide range of audiences, and to promote a variety of products and services.

What can I expect from a Facebook & Instagram advertising agency?

By working with a team of experts familiar with these platforms and their advertising capabilities, you can expect more targeted ads, increased engagement, and, ultimately, better results for your business. From creating eye-catching visuals to optimizing campaigns for maximum ROI, an experienced Facebook & Instagram ad agency can help take your business to the next level.

Do Meta ads work?

The straightforward answer is yes. Meta ads effectively target the right people to drive sales and boost brand awareness. Whether it is getting clicks, likes, or shares, Meta ads provide measurable results that can help businesses of all sizes achieve their marketing goals.

How much should I spend on Facebook or Instagram ads?

There is no limit to how much you can spend on Facebook or Instagram ads. However, it is important to remember that spending more does not necessarily guarantee success in advertising. What truly matters is the effectiveness of your ad campaign and its ability to drive conversions and increase revenue.

How long should I run my campaign?

Some businesses may benefit from running shorter, more targeted campaigns, while others may need longer-run times to see results. It is also crucial to regularly monitor your ads’ performance and adjust your strategy as needed.

Latest Insights

Get the tips from our experts to optimize and scale your campaigns

3 April 2025

A Comprehensive Guide to Zombie SKUs Across Google Ads Shopping and P-Max Campaigns

Zombie SKUs can quietly drain your resources without you even realizing it. These products receive little to no attention in your paid campaigns and are often overshadowed by higher-performing items, which can lead to many other issues down the road. Olga Bobchenok, our digital marketing specialist, has put together an all-encompassing guide to Zombie SKUs […]

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20 March 2025

The Importance of Multichannel Advertising for eCommerce Businesses

For eCommerce businesses looking to expand their reach and connect with customers across various touchpoints, adopting multichannel advertising is crucial. It strengthens a sales funnel, making it more efficient and adaptable to changing market conditions. But what are the other advantages of multichannel advertising? Why is advertising your products or services across different platforms important […]

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13 March 2025

10 Key Metrics to Measure When Running a D2C eCommerce Business

For every D2C eCommerce business, regularly assessing performance is key to understanding how well it’s doing and where improvements are needed. But which D2C analytics metrics should you focus on to get a comprehensive view of your brand? Darya Kislova, our marketing analyst, has compiled a list of the 10 most important D2C metrics that […]

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4 March 2025

Amazon Big Spring Sale 2025: Tips for Sellers

One of the biggest sales on Amazon is just around the corner. Is your eCommerce business ready for it? Our digital marketing expert, Nadia Tarasevich, has put together a checklist for eCom sellers to help them prepare for the event. Check it out! Table of Contents: What is Amazon’s Big Spring Sale? When Is the […]

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20 February 2025

Struggling with Meta Ads? Here Are Signs You Might Need Expert Help

How do you know if you’re making the most out of your Meta ads budget or just throwing money into the void? This question can be complicated to answer. There are plenty of signs that something might be off, whether it’s a poor return on ad spend, trageting the wrong audience, ad fatigue creeping in, […]

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13 February 2025

How to Launch a Successful Women’s Day Ad Campaign in 2025

Celebrated on March 8, International Women’s Day is a time to highlight empowerment, inclusivity, and appreciation. For eCommerce brands, it’s also a great opportunity to launch ad campaigns that will help them connect with their customers and drive engagement and sales. In this guide, Victoria Saniukevich, Head of Marketing at VIDEN, will dive into both […]

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29 January 2025

How to Measure Incrementality in Advertising: VIDEN’s Detailed Guide

Figuring out what drives growth can be tricky for marketers. But that’s where incrementality testing comes in. This methodology helps businesses measure the real impact of their marketing initiatives and separates the noise from what drives actual results. While measuring incrementality can be challenging, there is no need to worry. Darya Kislova, our marketing analyst, […]

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23 January 2025

Generative AI in Video Creation: Top 4 Tools Marketers Should Know About

Generative AI is quickly becoming the go-to tool for marketers striving to achieve more with less. By 2032, the generative AI market is projected to reach $22 billion in marketing alone. This projection is no exaggeration — a global Adobe survey found that 83% of creative professionals already use generative AI, with 20% calling it […]

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Contact our Team today

to take your Facebook and Instagram ad campaigns to the next level