Tag: eCommerce
Key Ads Insights from Google Think Retail 2024 for a Successful Holiday Season
5 September 2024
At the end of August, Google hosted its Think Retail on Air 2024, a conference for retail marketing executives to help businesses prepare for the upcoming holiday season. Jyotika Prasad, Google’s Director of Retail Ads, highlighted the importance of adapting to changing consumer behaviors. “The holiday season has evolved. It’s no longer just about Black […]
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Your Perfect Holiday Marketing Campaign: 15 Successful Strategies (+Meta Holiday Checklist)
16 July 2024
The festive season is coming on the heels. Check out our comprehensive holiday marketing campaign checklist to be well-equipped for the holiday buzz.
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The Importance of Using Analytics in Advertising
20 June 2024
Nowadays, businesses face the challenge of constantly refining their advertising campaigns to optimize performance. Given the complexity of the modern consumer’s journey, with its numerous touchpoints and channels, leveraging analytics in advertising plays a crucial role for businesses in achieving their desired outcomes. In 2022, Gartner reported that 53% of marketing decisions were driven by […]
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How To Create A Meaningful Ecommerce Analytics Dashboard: A Step-by-step Guide
30 May 2024
Are you drowning in a huge amount of e-commerce data? There’s no other way to escape it if you want your e-commerce store to succeed. However, you can make analyzing your data much more enjoyable and effective. The key is to present e-commerce data analytics visually. Data visualization plays a big role in data-driven decision-making. […]
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Father’s Day Marketing Strategies to Boost Sales in 2024
8 May 2024
As Father’s Day 2024 approaches, eCommerce businesses seek different ways to connect with customers and boost sales. This special time offers a prime opportunity to celebrate with targeted marketing strategies. The question is “How to develop a range of effective Father’s Day marketing strategies?” Let’s try to figure it out! Key Takeaways In the US, […]
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EOFY Sales 2024: 5 Tips to Maximize Your Revenue
2 May 2024
The end of the financial year, well-known as EOFY, is one of the biggest sales events in Australia that presents a chance for retailers to clear their stock and for shoppers to make a great deal. It’s a huge opportunity for entrepreneurs and marketers who want to boost their revenue and leave a lasting impact. […]
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Navigating the Data Deluge: Prioritizing Key Metrics in the Age of Google Analytics 4
28 March 2024
With the advent of Google Analytics 4 (GA4), the key business challenge becomes not collecting data but discerning what truly matters in the sea of data. 64% of marketing executives believe data-driven marketing is crucial to success in a hyper-competitive global economy. By prioritizing key metrics and avoiding the trap of tracking everything, businesses can […]
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6 Meta and 9 Google Ads Strategies to Win Black Friday in 2024
15 December 2023
How we ran Meta & Google Ads campaigns to turn $1M into Black Friday sales gold. Best Black Friday marketing strategies for eCommerce businesses.
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Best Practices for Effective Back-to-School Ads Campaign
23 May 2023
Get a jump on your back-to-school promotions with expert strategies from Viden. We break down the essentials of successful digital advertising that will make your upcoming campaigns skyrocket.
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