Tag: eCommerce
The Importance of Multichannel Advertising for eCommerce Businesses
20 March 2025
For eCommerce businesses looking to expand their reach and connect with customers across various touchpoints, adopting multichannel advertising is crucial. It strengthens a sales funnel, making it more efficient and adaptable to changing market conditions. But what are the other advantages of multichannel advertising? Why is advertising your products or services across different platforms important […]
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10 Key Metrics to Measure When Running a D2C eCommerce Business
13 March 2025
For every D2C eCommerce business, regularly assessing performance is key to understanding how well it’s doing and where improvements are needed. But which D2C analytics metrics should you focus on to get a comprehensive view of your brand? Darya Kislova, our marketing analyst, has compiled a list of the 10 most important D2C metrics that […]
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Amazon Big Spring Sale 2025: Tips for Sellers
4 March 2025
One of the biggest sales on Amazon is just around the corner. Is your eCommerce business ready for it? Our digital marketing expert, Nadia Tarasevich, has put together a checklist for eCom sellers to help them prepare for the event. Check it out! Table of Contents: What is Amazon’s Big Spring Sale? When Is the […]
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Digital Advertising and eCommerce in 2025
16 January 2025
As digital advertising keeps booming, eCommerce businesses are jumping on board to tap into its potential. GroupM reports that global advertising revenue can hit $1.1 trillion in 2025, which shows that businesses are eager to embrace it to fuel their success. Like any other field, digital advertising doesn’t stand still. It constantly evolves and soaks […]
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Prepare Your eCommerce Store for The Holiday Season
20 December 2024
The holiday season is the busiest and most profitable time for eCommerce businesses, with shoppers eager to find the perfect gifts whilst taking advantage of discounts. Every business should embrace this opportunity by preparing for the event, providing a great shopping experience, and standing out in a competitive market. Uncover plenty of helpful tips in […]
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Our Top Christmas Ads to Get Your Audience into the Holiday Spirit
19 December 2024
Get ready to embrace the magic of the holiday season with Christmas ads designed to not only put your customers in the holiday spirit but also drive sales. Our ad expert has carefully selected the top-performing ads—let’s take a look. Table of Contents: Dynamic Product Ads Collection Ads with Christmas Elements Christmas Video Ads with […]
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Our BFCM 2024 Results
5 December 2024
Black Friday and Cyber Monday have finally come to an end, which means it’s the perfect time to celebrate the incredible achievements we’ve made amid all of the action. It was an intense and exciting period, and we’re thrilled to share that we generated over $25 million this BFCM for eCommerce brands. BFCM 2024 Results […]
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Ad Concepts You Don’t Want to Miss During BFCM 2024
14 November 2024
In recent years, Black Friday has evolved from a Thanksgiving side event to a crucial date on every eCommerce brand’s calendar. Research from Statista shows that most US retailers view major sales events like Black Friday and Cyber Monday as powerful revenue drivers. To capitalize on this opportunity, brands should invest in advertising to ensure […]
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7 Winning Thanksgiving Marketing Ideas to Boost Your Sales in 2024
12 September 2024
Thanksgiving is around the corner! It’s the perfect time for businesses to connect with their audience, boost engagement, and increase sales through thoughtful and festive marketing. Crafting a successful campaign requires creativity, strategy, and relevance. In this article, we’ll share useful tips and showcase inspiring Thanksgiving ads to help you craft a campaign that boosts […]
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