Blog: App+Web
Google Analytics 4. Implementation Guide for GTM
2 April 2021
Updates of digital tools and services from larger businesses always raise many questions and concerns regarding future functionality. Even product updates of a mid-size company can create quite a bustle if businesses rely on the company service. Thus, it is easy to imagine the anticipation and excitement marketers had while waiting for the Google Analytics 4 release.
And now it is there. Announced earlier in 2019, Google Analytics 4 was released in October 2020. You can often find marketers referring to it using the acronym GA4.
What does the GA 4 version represent for marketers, and how does one get started with it? This article will briefly walk you through the main steps one needs to know, beginning with GA4.
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How to Use Google Analytics App + Web Tracking Feature
2 September 2020
Learn how to use the new Google “App + Web Property” feature in our recent blog post.
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Google Analytics App + Web Property Walkthrough
21 July 2020
App + Web property brings over the real-time reports from Google Analytics for Firebase. This gives us a way more flexibility than the current real-time reports. Now, it is possible to easily filter by user properties (user-scope custom dimensions), launch user snapshots, and get more insights into what is happening right now.
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