Hey, world of analytics experts and enthusiasts! We want to share with you a quick ‘how to’ guide on passing customer identifier and customer type (new vs. repeat) into Google Analytics from Shopify using Google Tag Manager. Note: the same logic could be used to track purchases by new vs. repeats customers within ad platforms – Facebook Ads, Google Ads, etc.

If your Shopify account does not have the Plus plan, adding GTM could be quite tricky. The article describes how to do that. The official Shopify documentation guide covers adding GTM on Shopify Plus stores only: