Google Analytics 4. Implementation Guide for GTM

2 April 2021

Updates of digital tools and services from larger businesses always raise many questions and concerns regarding future functionality. Even product updates of a mid-size company can create quite a bustle if businesses rely on the company service. Thus, it is easy to imagine the anticipation and excitement marketers had while waiting for the Google Analytics 4 release. And now it is there. Announced earlier in 2019, Google Analytics 4 was released in October 2020. You can often find marketers referring to it using the acronym GA4. What does the GA 4 version represent for marketers, and how does one get started with it? This article will briefly walk you through the main steps one needs to know, beginning with GA4.
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Site Search Performance [TEMPLATE]

19 October 2020

The Site Search Performance is a powerful report to evaluate content relevance on the site. We have developed our own methodology for assessing the content relevance with the main KPI - Search Relevance Index. It shows user behavior and engagement after the usage of the site search.
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Google Analytics – eCommerce Overview

24 September 2020

The purpose of this article is to provide the walk-through of the eCommerce reporting (enhanced eCommerce) in Google Analytics, the reports available and their usage.
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Internal Banners Performance [TEMPLATE]

15 September 2020

The Internal Banners Performance Overview report shows the metrics to evaluate Internal Promotions. The report is ideal for sites that run heavy internal promotions (including publishing as it can be tied to ad revenue) to analyze what promotions, on which pages, depending on their position generate the most value.
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Google Analytics App + Web Tracking

2 September 2020

Not so long ago Google released a new feature - ‘App + Web Property’ that allows tracking data from both mobile apps and websites. In this blog post, we will learn what features ‘App + Web Property’ offers.
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Google Analytics App + Web Property Walkthrough

21 July 2020

App + Web property brings over the real-time reports from Google Analytics for Firebase. This gives us a way more flexibility than the current real-time reports. Now, it is possible to easily filter by user properties (user-scope custom dimensions), launch user snapshots, and get more insights into what is happening right now.
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Passing Customers’ Data to Google Analytics from Shopify

20 July 2020

Hey, world of analytics experts and enthusiasts! We want to share with you a quick ‘how to’ guide on passing customer identifier and customer type (new vs. repeat) into Google Analytics from Shopify using Google Tag Manager. Note: the same logic could be used to track purchases by new vs. repeats customers within ad platforms – Facebook Ads, Google Ads, etc.
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