Navigating the Data Deluge: Prioritizing Key Metrics in the Age of Google Analytics 4

28 March 2024

With the advent of Google Analytics 4 (GA4), the key business challenge becomes not collecting data but discerning what truly matters in the sea of data. 64% of marketing executives believe data-driven marketing is crucial to success in a hyper-competitive global economy. By prioritizing key metrics and avoiding the trap of tracking everything, businesses can […]
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Maximize Your Data Retention in Google Analytics 4 (GA4) 

30 November 2023

Learn how to manage data storage and protect privacy with GA4 data retention settings.
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How to Read and Interpret Google Analytics 4 Reports to Drive Business Success

24 November 2023

Get to know how to read Google Analytics 4 reports to uncover customer insights, optimize marketing strategies, and drive business growth.
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How to Preserve Google Analytics’ Historical Data?

11 November 2023

Fearing to lose your Google Analytics’ historical data? Don't worry! This guide will show you four ways to save data during the UA-to-GA4 migration.
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The Ultimate GA4 Handbook: Your Complete Guide to Understanding GA4

9 November 2023

Discover the ultimate guide to Google Analytics 4. Seamlessly transition from Universal Analytics to GA4 and unlock its full potential. Download the free handbook now!
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How Marketers Can Use GA4 to Improve Campaign Performance

4 November 2023

Study our guide to GA4 for marketers and learn how to track your marketing performance, measure your ROI, and make better decisions.
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Understanding Data Filters in Google Analytics 4

14 July 2023

Want to get more out of your Google Analytics 4 data? Learn how to use GA4 filters to see the data that matters most to you.
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How to Set up Event Tracking in Google Analytics 4

5 July 2023

Learn how to set up event tracking in Google Analytics 4, track user behavior on your website or app, and use this data to improve your marketing campaigns and website performance.
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How to Use Google Analytics 4 to Grow Your Small Business

23 June 2023

Want to know how to use Google Analytics 4 to grow your small business? This article will show you how to set up GA4, track your key metrics, and use the data to make informed decisions.
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