Tag: Google Analytics 4
Google Analytics 4 for NonProfit Advertising: A Comprehensive Guide
3 October 2024
Nonprofit organizations differ from businesses and have their unique mission and goals. However, like any organization, nonprofits need to market themselves effectively to reach their target audience and achieve their objectives. Effective advertising plays a big role (investments in digital advertising by nonprofits increased by 28% in 2023), but it’s equally important to measure and […]
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Guide to Attribution Models in Google Analytics 4 (GA4)
22 August 2024
Customers’ path to the conversion is complicated and nonlinear at times: users come and go and return to the site again using various sources such as organic searches, referral links, or an ad targeted to a user in one of the social networks. Here come attribution models in GA4 to determine which source made the […]
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Navigating the Data Deluge: Prioritizing Key Metrics in the Age of Google Analytics 4
28 March 2024
With the advent of Google Analytics 4 (GA4), the key business challenge becomes not collecting data but discerning what truly matters in the sea of data. 64% of marketing executives believe data-driven marketing is crucial to success in a hyper-competitive global economy. By prioritizing key metrics and avoiding the trap of tracking everything, businesses can […]
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Maximize Your Data Retention in Google Analytics 4 (GA4)
30 November 2023
Learn how to manage data storage and protect privacy with GA4 data retention settings.
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How to Read and Interpret Google Analytics 4 Reports to Drive Business Success
24 November 2023
Get to know how to read Google Analytics 4 reports to uncover customer insights, optimize marketing strategies, and drive business growth.
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How to Preserve Google Analytics Historical Data
11 November 2023
Fearing to lose your Google Analytics’ historical data? Don't worry! This guide will show you four ways to save data during the UA-to-GA4 migration.
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The Ultimate GA4 Handbook: Your Complete Guide to Understanding GA4
9 November 2023
Discover the ultimate guide to Google Analytics 4. Seamlessly transition from Universal Analytics to GA4 and unlock its full potential. Download the free handbook now!
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How Marketers Can Use GA4 to Improve Campaign Performance
4 November 2023
Study our guide to GA4 for marketers and learn how to track your marketing performance, measure your ROI, and make better decisions.
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Understanding Data Filters in Google Analytics 4
14 July 2023
Want to get more out of your Google Analytics 4 data? Learn how to use GA4 filters to see the data that matters most to you.
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