Google Analytics 4. Implementation Guide for GTM

2 April 2021

Updates of digital tools and services from larger businesses always raise many questions and concerns regarding future functionality. Even product updates of a mid-size company can create quite a bustle if businesses rely on the company service. Thus, it is easy to imagine the anticipation and excitement marketers had while waiting for the Google Analytics 4 release. And now it is there. Announced earlier in 2019, Google Analytics 4 was released in October 2020. You can often find marketers referring to it using the acronym GA4. What does the GA 4 version represent for marketers, and how does one get started with it? This article will briefly walk you through the main steps one needs to know, beginning with GA4.
Learn more

Passing Customers’ Data to Google Analytics from Shopify

20 July 2020

Hey, world of analytics experts and enthusiasts! We want to share with you a quick ‘how to’ guide on passing customer identifier and customer type (new vs. repeat) into Google Analytics from Shopify using Google Tag Manager. Note: the same logic could be used to track purchases by new vs. repeats customers within ad platforms – Facebook Ads, Google Ads, etc.
Learn more

Adding Google Tag Manager Snippet to Shopify (Non-Plus)

20 July 2020

If your Shopify account does not have the Plus plan, adding GTM could be quite tricky. The article describes how to do that. The official Shopify documentation guide covers adding GTM on Shopify Plus stores only:
Learn more

Partial Google Tag Manager Container Export/Import

17 July 2020

Hey, world of GTM experts and enthusiasts! All of us, who have used Google Tag Manager, at some point might have faced the need to import certain tags from one GTM container (not the whole container) to another. If you deal with few tags (up to 10), that is not a big issue as you can import the whole container and delete unnecessary tags in the destination container. The real headache starts when you need to do the exercise for let’s say 20 tags or more. To those who have been looking for the solution on how to partially import (export) a GTM container, we're happy to share the tool created by our analytics expert:
Learn more