Microsoft (Bing) Ads Management

Bing has the highest conversion rate among all advertising channels. Reach new customers on Microsoft Advertising network with the help of Bing Partner experts.

Our Microsoft Advertising Services

Choose from these services to build a Microsoft Ads strategy that works best for your business

  • Bing Ads account audit

    Bing Ads account audit

    We thoroughly examine your existing Bing Ads account to identify strengths, weaknesses, and opportunities for improvement.

  • Campaign strategy

    Campaign strategy

    To meet your business goals, we develop a comprehensive plan ensuring each campaign is purpose-driven and results-oriented.

  • Targeting and custom ads

    Targeting and custom ads

    Utilizing advanced targeting options and personalizing ads to engage your desired audience more effectively.

  • Bid strategy

    Bid strategy

    Our experts manage and optimize your bidding strategies to maximize ROI while minimizing costs.

  • Tracking implementation

    Tracking implementation

    Setting up precise tracking metrics to monitor the performance of your campaigns, making data-driven adjustments as needed.

  • Data-driven optimization

    Data-driven optimization

    By analyzing campaign data, we continually refine your strategies to achieve exceptional campaign results.

  • Testing & analysis

    Testing & analysis

    Our process involves a cohesive blend of testing and analytical review, ensuring that each campaign is continuously optimized for success.

  • Opportunity identification

    Opportunity identification

    We pinpoint the most promising avenues for expansion, positioning your business for scalable growth.

  • Adaptation to new features

    Adaptation to new features

    Adapting to new features and propositions, keeping your campaigns fresh and competitive.

Our Bing Ads Management Process

With a focus on data-driven insights and customized strategies, we guide your Microsoft Ads campaigns from inception to optimization, maximizing ROI at every stage

  • Setting objectives Step 1

    Setting objectives Step 1

    At our initial consultation, we collaboratively identify your goals and determine the extent of our role in achieving those objectives within the Microsoft Advertising landscape.

  • Account audit Step 2

    Account audit Step 2

    If you are already using Microsoft Advertising platform, we conduct a thorough analysis of your current account to fine-tune our approach and align it with your specific needs.

  • Customized support Step 3

    Customized support Step 3

    Following the analysis and objective setting, we present a tailored support proposal that resonates with your project’s unique requirements.

  • Implementing the strategy Step 4

    Implementing the strategy Step 4

    Armed with insights and a clear plan, we proceed to implement Microsoft-specific advertising tools aligned with your objectives.

  • Optimizing your campaigns Step 5

    Optimizing your campaigns Step 5

    Our Microsoft Ads specialists continuously monitor and refine your campaigns based on collected data to ensure peak performance.

  • Reporting Step 6

    Reporting Step 6

    Our Microsoft native analytics implement comprehensive performance tracking. Regular update meetings are arranged to keep you aware of the results and upcoming actions.

Why Choose us as a Microsoft Advertising Agency?

As certified Microsoft Advertising Partners, we have direct access to exclusive resources, tools, and insights. This enables us to optimize your campaigns more effectively, ensuring that you stay ahead of the competition.

Your goals are our goals. That is why we offer an account growth guarantee that aligns with your specific ROAS or CPA targets. We are invested in hitting the metrics that matter most to your bottom line.

We make it a priority to quickly move from our initial meeting straight to launching your campaign. We will also get you the results and analytics fast so you can make smart decisions without wasting any time.

As certified Microsoft Advertising Partners, we have direct access to exclusive resources, tools, and insights. This enables us to optimize your campaigns more effectively, ensuring that you stay ahead of the competition.

Your goals are our goals. That is why we offer an account growth guarantee that aligns with your specific ROAS or CPA targets. We are invested in hitting the metrics that matter most to your bottom line.

We make it a priority to quickly move from our initial meeting straight to launching your campaign. We will also get you the results and analytics fast so you can make smart decisions without wasting any time.

Our Clients

Our list of satisfied clients speaks for itself, with businesses just like yours impressed with the results they have achieved

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Bing Ads Case Studies

Learn how we have helped brands globally grow by maximizing results from their Microsoft advertising campaigns

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116%

YoY paid ads revenue growth
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82%

avg. annual paid ads revenue growth
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60%

annual paid ads revenue growth
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120X

growth in sales
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1,124%

growth in YoY revenue
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144%

ROAS increase
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77%

CPSV decrease
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500%

subscription base growth
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View all case studies

Microsoft Ads FAQs

Are Microsoft Ads worth it?

Absolutely. In fact, our clients typically see around 10% of their revenue generated directly from Microsoft Ads. The lower competition on Microsoft network often results in more cost-effective campaigns, and its unique features, like LinkedIn targeting, offer specialized advantages.

How to advertise on Bing?

To get started with Bing advertising, you’ll first need to create a Microsoft Advertising account. From there, you can create your campaigns, set your budget, and choose your keywords. If this sounds overwhelming, do not worry! Our team can handle all these tasks for you, from campaign setup to ongoing management and optimization.

What makes Microsoft Ads different from Google Ads?

Microsoft Advertising primarily targets Bing, Yahoo!, and AOL search networks. While Google has a larger market share, Microsoft Advertising often has less competition and lower CPCs. Plus, it offers features like LinkedIn profile targeting, making it a valuable addition to any digital marketing strategy.

How soon can I expect to see results?

While it varies by campaign and industry, most of our clients start to see noticeable improvements within the first month. Our team works diligently to optimize your campaigns for both short-term wins and long-term growth.

Latest Insights

Get the tips from our experts to optimize and scale your campaigns

13 February 2025

How to Launch a Successful Women’s Day Ad Campaign in 2025

Celebrated on March 8, International Women’s Day is a time to highlight empowerment, inclusivity, and appreciation. For eCommerce brands, it’s also a great opportunity to launch ad campaigns that will help them connect with their customers and drive engagement and sales. In this guide, Victoria Saniukevich, Head of Marketing at VIDEN, will dive into both […]

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29 January 2025

How to Measure Incrementality in Advertising: VIDEN’s Detailed Guide

Figuring out what drives growth can be tricky for marketers. But that’s where incrementality testing comes in. This methodology helps businesses measure the real impact of their marketing initiatives and separates the noise from what drives actual results. While measuring incrementality can be challenging, there is no need to worry. Darya Kislova, our marketing analyst, […]

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23 January 2025

Generative AI in Video Creation: Top 4 Tools Marketers Should Know About

Generative AI is quickly becoming the go-to tool for marketers striving to achieve more with less. By 2032, the generative AI market is projected to reach $22 billion in marketing alone. This projection is no exaggeration — a global Adobe survey found that 83% of creative professionals already use generative AI, with 20% calling it […]

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16 January 2025

Digital Advertising and eCommerce in 2025

As digital advertising keeps booming, eCommerce businesses are jumping on board to tap into its potential. GroupM reports that global advertising revenue can hit $1.1 trillion in 2025, which shows that businesses are eager to embrace it to fuel their success. Like any other field, digital advertising doesn’t stand still. It constantly evolves and soaks […]

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20 December 2024

Prepare Your eCommerce Store for The Holiday Season

The holiday season is the busiest and most profitable time for eCommerce businesses, with shoppers eager to find the perfect gifts whilst taking advantage of discounts. Every business should embrace this opportunity by preparing for the event, providing a great shopping experience, and standing out in a competitive market. Uncover plenty of helpful tips in […]

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19 December 2024

Our Top Christmas Ads to Get Your Audience into the Holiday Spirit

Get ready to embrace the magic of the holiday season with Christmas ads designed to not only put your customers in the holiday spirit but also drive sales. Our ad expert has carefully selected the top-performing ads—let’s take a look. Table of Contents: Dynamic Product Ads Collection Ads with Christmas Elements Christmas Video Ads with […]

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5 December 2024

Our BFCM 2024 Results

Black Friday and Cyber Monday have finally come to an end, which means it’s the perfect time to celebrate the incredible achievements we’ve made amid all of the action. It was an intense and exciting period, and we’re thrilled to share that we generated over $25 million this BFCM for eCommerce brands.  BFCM 2024 Results […]

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18 November 2024

VIDEN Has Been Recognized as a 2024 Fall Global Award Winner on Clutch

We are thrilled to announce that VIDEN has been recognized as a 2024 Fall Global Award Winner for digital advertising and analytic services on Clutch, the leading global marketplace for B2B service providers.  Clutch Global Leaders are chosen through a rigorous process that highlights industry expertise and a strong track record of successful delivery. Such […]

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