Microsoft (Bing) Ads Management

Bing has the highest conversion rate among all advertising channels. Reach new customers on Microsoft Advertising network with the help of Bing Partner experts.

Our Microsoft Advertising Services

Choose from these services to build a Microsoft Ads strategy that works best for your business

  • Bing Ads account audit

    Bing Ads account audit

    We thoroughly examine your existing Bing Ads account to identify strengths, weaknesses, and opportunities for improvement.

  • Campaign strategy

    Campaign strategy

    To meet your business goals, we develop a comprehensive plan ensuring each campaign is purpose-driven and results-oriented.

  • Targeting and custom ads

    Targeting and custom ads

    Utilizing advanced targeting options and personalizing ads to engage your desired audience more effectively.

  • Bid strategy

    Bid strategy

    Our experts manage and optimize your bidding strategies to maximize ROI while minimizing costs.

  • Tracking implementation

    Tracking implementation

    Setting up precise tracking metrics to monitor the performance of your campaigns, making data-driven adjustments as needed.

  • Data-driven optimization

    Data-driven optimization

    By analyzing campaign data, we continually refine your strategies to achieve exceptional campaign results.

  • Testing & analysis

    Testing & analysis

    Our process involves a cohesive blend of testing and analytical review, ensuring that each campaign is continuously optimized for success.

  • Opportunity identification

    Opportunity identification

    We pinpoint the most promising avenues for expansion, positioning your business for scalable growth.

  • Adaptation to new features

    Adaptation to new features

    Adapting to new features and propositions, keeping your campaigns fresh and competitive.

Our Bing Ads Management Process

With a focus on data-driven insights and customized strategies, we guide your Microsoft Ads campaigns from inception to optimization, maximizing ROI at every stage

  • Setting objectives Step 1

    Setting objectives Step 1

    At our initial consultation, we collaboratively identify your goals and determine the extent of our role in achieving those objectives within the Microsoft Advertising landscape.

  • Account audit Step 2

    Account audit Step 2

    If you are already using Microsoft Advertising platform, we conduct a thorough analysis of your current account to fine-tune our approach and align it with your specific needs.

  • Customized support Step 3

    Customized support Step 3

    Following the analysis and objective setting, we present a tailored support proposal that resonates with your project’s unique requirements.

  • Implementing the strategy Step 4

    Implementing the strategy Step 4

    Armed with insights and a clear plan, we proceed to implement Microsoft-specific advertising tools aligned with your objectives.

  • Optimizing your campaigns Step 5

    Optimizing your campaigns Step 5

    Our Microsoft Ads specialists continuously monitor and refine your campaigns based on collected data to ensure peak performance.

  • Reporting Step 6

    Reporting Step 6

    Our Microsoft native analytics implement comprehensive performance tracking. Regular update meetings are arranged to keep you aware of the results and upcoming actions.

Why Choose us as a Microsoft Advertising Agency?

As certified Microsoft Advertising Partners, we have direct access to exclusive resources, tools, and insights. This enables us to optimize your campaigns more effectively, ensuring that you stay ahead of the competition.

Your goals are our goals. That is why we offer an account growth guarantee that aligns with your specific ROAS or CPA targets. We are invested in hitting the metrics that matter most to your bottom line.

We make it a priority to quickly move from our initial meeting straight to launching your campaign. We will also get you the results and analytics fast so you can make smart decisions without wasting any time.

As certified Microsoft Advertising Partners, we have direct access to exclusive resources, tools, and insights. This enables us to optimize your campaigns more effectively, ensuring that you stay ahead of the competition.

Your goals are our goals. That is why we offer an account growth guarantee that aligns with your specific ROAS or CPA targets. We are invested in hitting the metrics that matter most to your bottom line.

We make it a priority to quickly move from our initial meeting straight to launching your campaign. We will also get you the results and analytics fast so you can make smart decisions without wasting any time.

Our Clients

Our list of satisfied clients speaks for itself, with businesses just like yours impressed with the results they have achieved

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Bing Ads Case Studies

Learn how we have helped brands globally grow by maximizing results from their Microsoft advertising campaigns

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116%

YoY paid ads revenue growth
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82%

avg. annual paid ads revenue growth
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60%

annual paid ads revenue growth
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305%

growth in YoY revenue
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1,124%

growth in YoY revenue
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144%

ROAS increase
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77%

CPSV decrease
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500%

subscription base growth
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View all case studies

Microsoft Ads FAQs

Are Microsoft Ads worth it?

Absolutely. In fact, our clients typically see around 10% of their revenue generated directly from Microsoft Ads. The lower competition on Microsoft network often results in more cost-effective campaigns, and its unique features, like LinkedIn targeting, offer specialized advantages.

How to advertise on Bing?

To get started with Bing advertising, you’ll first need to create a Microsoft Advertising account. From there, you can create your campaigns, set your budget, and choose your keywords. If this sounds overwhelming, do not worry! Our team can handle all these tasks for you, from campaign setup to ongoing management and optimization.

What makes Microsoft Ads different from Google Ads?

Microsoft Advertising primarily targets Bing, Yahoo!, and AOL search networks. While Google has a larger market share, Microsoft Advertising often has less competition and lower CPCs. Plus, it offers features like LinkedIn profile targeting, making it a valuable addition to any digital marketing strategy.

How soon can I expect to see results?

While it varies by campaign and industry, most of our clients start to see noticeable improvements within the first month. Our team works diligently to optimize your campaigns for both short-term wins and long-term growth.

Latest Insights

Get the tips from our experts to optimize and scale your campaigns

10 October 2024

Choosing the Right Marketing Support: Agency vs. In-House vs. Freelancer

A strong marketing strategy is essential for business growth, and the team you select to execute it plays a crucial role on the road to success. Whether you are managing existing campaigns or looking to scale up, one question always arises: “Should I build an in-house team, work with an agency, or hire a freelancer?” […]

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3 October 2024

Google Analytics 4 for NonProfit Advertising: A Comprehensive Guide

Nonprofit organizations differ from businesses and have their unique mission and goals. However, like any organization, nonprofits need to market themselves effectively to reach their target audience and achieve their objectives. Effective advertising plays a big role (investments in digital advertising by nonprofits increased by 28% in 2023), but it’s equally important to measure and […]

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18 September 2024

Clutch Recognizes VIDEN as one of the Game-Changing Digital Marketing Agencies

There are a lot of ways how you can improve your business and its performance by utilizing digital marketing. It has been the cornerstone for a lot of successful companies in the digital space today! Learn more about how you can strategize and plan your digital marketing efforts to align with your goals and find […]

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12 September 2024

7 Winning Thanksgiving Marketing Ideas to Boost Your Sales in 2024

Thanksgiving is around the corner! It’s the perfect time for businesses to connect with their audience, boost engagement, and increase sales through thoughtful and festive marketing. Crafting a successful campaign requires creativity, strategy, and relevance. In this article, we’ll share useful tips and showcase inspiring Thanksgiving ads to help you craft a campaign that boosts […]

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5 September 2024

Key Ads Insights from Google Think Retail 2024 for a Successful Holiday Season

At the end of August, Google hosted its Think Retail on Air 2024, a conference for retail marketing executives to help businesses prepare for the upcoming holiday season.  Jyotika Prasad, Google’s Director of Retail Ads, highlighted the importance of adapting to changing consumer behaviors. “The holiday season has evolved. It’s no longer just about Black […]

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29 August 2024

6 Meta and 9 Google Ads Strategies to Win Black Friday in 2024

How we ran Meta & Google Ads campaigns to turn $1M into Black Friday sales gold. Best Black Friday marketing strategies for eCommerce businesses.

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22 August 2024

Guide to Attribution Models in Google Analytics 4 (GA4)

Customers’ path to the conversion is complicated and nonlinear at times: users come and go and return to the site again using various sources such as organic searches, referral links, or an ad targeted to a user in one of the social networks. Here come attribution models in GA4 to determine which source made the […]

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16 July 2024

Your Perfect Holiday Marketing Campaign: 15 Successful Strategies (+Meta Holiday Checklist) 

The festive season is coming on the heels. Check out our comprehensive holiday marketing campaign checklist to be well-equipped for the holiday buzz.

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