Microsoft (Bing) Ads Management

Bing has the highest conversion rate among all advertising channels. Reach new customers on Microsoft Advertising network with the help of Bing Partner experts.

Our Microsoft Advertising Services

Choose from these services to build a Microsoft Ads strategy that works best for your business

  • Bing Ads account audit

    Bing Ads account audit

    We thoroughly examine your existing Bing Ads account to identify strengths, weaknesses, and opportunities for improvement.

  • Campaign strategy

    Campaign strategy

    To meet your business goals, we develop a comprehensive plan ensuring each campaign is purpose-driven and results-oriented.

  • Targeting and custom ads

    Targeting and custom ads

    Utilizing advanced targeting options and personalizing ads to engage your desired audience more effectively.

  • Bid strategy

    Bid strategy

    Our experts manage and optimize your bidding strategies to maximize ROI while minimizing costs.

  • Tracking implementation

    Tracking implementation

    Setting up precise tracking metrics to monitor the performance of your campaigns, making data-driven adjustments as needed.

  • Data-driven optimization

    Data-driven optimization

    By analyzing campaign data, we continually refine your strategies to achieve exceptional campaign results.

  • Testing & analysis

    Testing & analysis

    Our process involves a cohesive blend of testing and analytical review, ensuring that each campaign is continuously optimized for success.

  • Opportunity identification

    Opportunity identification

    We pinpoint the most promising avenues for expansion, positioning your business for scalable growth.

  • Adaptation to new features

    Adaptation to new features

    Adapting to new features and propositions, keeping your campaigns fresh and competitive.

Our Bing Ads Management Process

With a focus on data-driven insights and customized strategies, we guide your Microsoft Ads campaigns from inception to optimization, maximizing ROI at every stage

  • Setting objectives Step 1

    Setting objectives Step 1

    At our initial consultation, we collaboratively identify your goals and determine the extent of our role in achieving those objectives within the Microsoft Advertising landscape.

  • Account audit Step 2

    Account audit Step 2

    If you are already using Microsoft Advertising platform, we conduct a thorough analysis of your current account to fine-tune our approach and align it with your specific needs.

  • Customized support Step 3

    Customized support Step 3

    Following the analysis and objective setting, we present a tailored support proposal that resonates with your project’s unique requirements.

  • Implementing the strategy Step 4

    Implementing the strategy Step 4

    Armed with insights and a clear plan, we proceed to implement Microsoft-specific advertising tools aligned with your objectives.

  • Optimizing your campaigns Step 5

    Optimizing your campaigns Step 5

    Our Microsoft Ads specialists continuously monitor and refine your campaigns based on collected data to ensure peak performance.

  • Reporting Step 6

    Reporting Step 6

    Our Microsoft native analytics implement comprehensive performance tracking. Regular update meetings are arranged to keep you aware of the results and upcoming actions.

Why Choose us as a Microsoft Advertising Agency?

As certified Microsoft Advertising Partners, we have direct access to exclusive resources, tools, and insights. This enables us to optimize your campaigns more effectively, ensuring that you stay ahead of the competition.

Your goals are our goals. That is why we offer an account growth guarantee that aligns with your specific ROAS or CPA targets. We are invested in hitting the metrics that matter most to your bottom line.

We make it a priority to quickly move from our initial meeting straight to launching your campaign. We will also get you the results and analytics fast so you can make smart decisions without wasting any time.

As certified Microsoft Advertising Partners, we have direct access to exclusive resources, tools, and insights. This enables us to optimize your campaigns more effectively, ensuring that you stay ahead of the competition.

Your goals are our goals. That is why we offer an account growth guarantee that aligns with your specific ROAS or CPA targets. We are invested in hitting the metrics that matter most to your bottom line.

We make it a priority to quickly move from our initial meeting straight to launching your campaign. We will also get you the results and analytics fast so you can make smart decisions without wasting any time.

Our Clients

Our list of satisfied clients speaks for itself, with businesses just like yours impressed with the results they have achieved

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Bing Ads Case Studies

Learn how we have helped brands globally grow by maximizing results from their Microsoft advertising campaigns

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64%

increase in ROAS
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45%

increase in new customer acquisition
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120X

growth in sales
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82%

avg. annual paid ads revenue growth
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60%

annual paid ads revenue growth
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116%

YoY paid ads revenue growth
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1,124%

growth in YoY revenue
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144%

ROAS increase
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View all case studies

Microsoft Ads FAQs

Are Microsoft Ads worth it?

Absolutely. In fact, our clients typically see around 10% of their revenue generated directly from Microsoft Ads. The lower competition on Microsoft network often results in more cost-effective campaigns, and its unique features, like LinkedIn targeting, offer specialized advantages.

How to advertise on Bing?

To get started with Bing advertising, you’ll first need to create a Microsoft Advertising account. From there, you can create your campaigns, set your budget, and choose your keywords. If this sounds overwhelming, do not worry! Our team can handle all these tasks for you, from campaign setup to ongoing management and optimization.

What makes Microsoft Ads different from Google Ads?

Microsoft Advertising primarily targets Bing, Yahoo!, and AOL search networks. While Google has a larger market share, Microsoft Advertising often has less competition and lower CPCs. Plus, it offers features like LinkedIn profile targeting, making it a valuable addition to any digital marketing strategy.

How soon can I expect to see results?

While it varies by campaign and industry, most of our clients start to see noticeable improvements within the first month. Our team works diligently to optimize your campaigns for both short-term wins and long-term growth.

Latest Insights

Get the tips from our experts to optimize and scale your campaigns

15 July 2025

How to Optimize Search Ads in 2025

With the competition for attention and conversions getting fiercer in 2025, simply running Google Ads isn’t enough. According to Google’s recent internal data, advertisers who regularly optimize their ads see up to 12% higher conversions compared to those who don’t. Mikita, our digital marketing manager, has shared how to optimize Google search ads campaigns for […]

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26 June 2025

What Is Server-Side Tracking and Why Has It Become Essential for Businesses?

With browsers tightening privacy rules, ad-blockers on the rise, and cookies becoming less reliable, traditional client-side tracking is rapidly losing its accuracy. In fact, up to 40% of conversions are now hidden from browser-based tools, which means that marketers are often optimizing campaigns based on partial or distorted data. Server-side tracking changes that equation. By […]

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5 June 2025

Why Continuous Product Analytics Is the Only Real Insurance for Digital Growth

Think back five years. TikTok was a fringe lip-sync app, third-party cookies seemed immortal, and most “Buy Now, Pay Later” buttons hadn’t appeared yet. If your product’s most critical user flow was last redesigned in that era, or even two years ago, its once-dependable conversion rate is probably living on borrowed time. As the saying […]

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13 May 2025

Top 5 Google Analytics Tips in 2025

Google Analytics 4 is full of advanced features, but unlocking its full potential takes more than just a basic setup. Whether you’re tracking conversions, spotting drop-offs, or sharing reports with stakeholders, the right GA4 techniques and tricks can make your data far more actionable. To help you get more clarity, efficiency, and impact from your […]

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8 May 2025

Top 8 Tips on How To Grow Your Business On Amazon In 2025

Amazon has long been known as a customer-first platform that sets high standards for personalization, speed, and technology. In 2025, Amazon is raising the bar yet again, evolving into a smarter and more connected ecosystem that is set to benefit both buyers and sellers. Shoppers are getting more precise search experiences, while brands gain access […]

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3 April 2025

A Comprehensive Guide to Zombie SKUs Across Google Ads Shopping and P-Max Campaigns

Zombie SKUs can quietly drain your resources without you even realizing it. These products receive little to no attention in your paid campaigns and are often overshadowed by higher-performing items, which can lead to many other issues down the road. Olga Bobchenok, our digital marketing specialist, has put together an all-encompassing guide to Zombie SKUs […]

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20 March 2025

The Importance of Multichannel Advertising for eCommerce Businesses

For eCommerce businesses looking to expand their reach and connect with customers across various touchpoints, adopting multichannel advertising is crucial. It strengthens a sales funnel, making it more efficient and adaptable to changing market conditions. But what are the other advantages of multichannel advertising? Why is advertising your products or services across different platforms important […]

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13 March 2025

10 Key Metrics to Measure When Running a D2C eCommerce Business

For every D2C eCommerce business, regularly assessing performance is key to understanding how well it’s doing and where improvements are needed. But which D2C analytics metrics should you focus on to get a comprehensive view of your brand? Darya Kislova, our marketing analyst, has compiled a list of the 10 most important D2C metrics that […]

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