About the Client
Amazon Fresh is an online and physical grocery store. It offers low prices on everyday favorites, plus free same-day delivery and pickup in select locations for Prime members.
In-store Visitors
eCommerce, grocery retail & delivery
Google Ads (display and discovery campaigns)
Drive customers to Amazon Fresh grocery stores
62% increase in store visits
77% decrease in CPSV*
Amazon Fresh is an online and physical grocery store. It offers low prices on everyday favorites, plus free same-day delivery and pickup in select locations for Prime members.
The main goals of the projects were to effectively drive customers to Amazon Fresh grocery stores and optimize the cost per acquisition (cost per store visits). The account had the following challenges:
As the client provided us with the variety of image creatives, our team decided to create display and discovery campaigns leveraging first-party and third-party audiences.
As a result of our collaboration, the client saw a significant change in the number of store visits and Cost Per Store Visit: