Leveraging Google Ads Campaigns to Drive `In-store Visitors`

Vertical
eCommerce, grocery retail & delivery
Technology
Google Ads (display and discovery campaigns)
Objectives
Drive customers to Amazon Fresh grocery stores
Results
62% increase in store visits
77% decrease in CPSV*
_{*Based on Mar-Aug 2022}

About the Client

Amazon Fresh is an online and physical grocery store. It offers low prices on everyday favorites, plus free same-day delivery and pickup in select locations for Prime members.

Challenges

The main goals of the projects were to effectively drive customers to Amazon Fresh grocery stores and optimize the cost per acquisition (cost per store visits). The account had the following challenges:

High existing brand awareness
Narrow targeting to focus on areas around the reach of the physical stores
High competition & growing ad costs
Measurement challenges to tie outcomes (store visitors) to campaigns, ads, etc.

Solution

As the client provided us with the variety of image creatives, our team decided to create display and discovery campaigns leveraging first-party and third-party audiences.