Leveraging Google Ads Campaigns to Drive In-store Visitors

  • Vertical

    eCommerce, grocery retail & delivery

  • Technology

    Google Ads (display and discovery campaigns)

  • Objectives

    Drive customers to Amazon Fresh grocery stores

  • Results

    62% increase in store visits

    77% decrease in CPSV*

    *Based on Mar-Aug 2022

About the Client

Amazon Fresh is an online and physical grocery store. It offers low prices on everyday favorites, plus free same-day delivery and pickup in select locations for Prime members.

Amazon Fresh logo

Challenges

The main goals of the projects were to effectively drive customers to Amazon Fresh grocery stores and optimize the cost per acquisition (cost per store visits). The account had the following challenges:

  • Check mark icon High existing brand awareness
  • Check mark icon Narrow targeting to focus on areas around the reach of the physical stores
  • Check mark icon High competition & growing ad costs
  • Check mark icon Measurement challenges to tie outcomes (store visitors) to campaigns, ads, etc.

Solution

As the client provided us with the variety of image creatives, our team decided to create display and discovery campaigns leveraging first-party and third-party audiences.

Results

As a result of our collaboration, the client saw a significant change in the number of store visits and cost per store visit:

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305%

growth in YoY revenue
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150%

growth in sales
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144%

ROAS increase
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1,124%

growth in YoY revenue
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78%

growth in sales
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110%

growth in conversion rate
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30%

lower CPA
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1,200%

growth in sales
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