Google Ads Management

We create custom Google Ads campaigns tailored to meet the distinct needs of our clients. As a certified Google Premier Partner, our team develops effective Google Ads strategies to ensure your campaigns provide targeted and measurable results.

Our Google Ads Services

Our customer-first approach enables us to reach the target audiences with the right message. We have built a sound reputation by using data to drive strategy and decision-making at every stage of our Google Ads campaigns.

  • Google Ads account audit

    Google Ads account audit

    Evaluating your Google Ads campaign and keyword structure, providing conversion rate optimization recommendations.

  • Google Ads bid strategy

    Google Ads bid strategy

    Reviewing your target audience, campaign goals, and industry trends to craft a comprehensive Google Ads bidding strategy that drives meaningful results.

  • Expansion opportunities

    Expansion opportunities

    Helping you extend your reach through strategically designed campaigns. With years of experience managing high- performing and high-budget campaigns, we continuously optimize your ads for maximum ROI.

  • Google Ads campaign strategy

    Google Ads campaign strategy

    Identifying and implementing the best Google Ads campaign strategy that is in line with your brand’s business goals and drives sales and generates leads.

  • Data-driven campaign optimization

    Data-driven campaign optimization

    Harnessing the power of data-driven insights, ML algorithms, and industry best practices to propel your campaigns to the next level, ensuring that you realize the full potential of your investment.

  • Adaptation to new features and propositions

    Adaptation to new features and propositions

    Always up-to-date with upcoming developments, meaning we can design creative strategies that capitalize on the newest propositions in Google Ads.

  • Targeting and ad personalization

    Targeting and ad personalization

    Ensuring your ads reach an audience genuinely interested in your products or services, maximizing engagement and driving conversion rates.

  • Google Ads A/B testing

    Google Ads A/B testing

    Helping you learn your audience’s preferences by analyzing headlines, descriptions, and CTAs to determine which combination drives the most traffic, engagement, and conversions.

  • Reporting

    Reporting

    Prioritizing transparency and effective communication with our clients. This is why we track key metrics, analyze trends, and present actionable opportunities for optimizing Google Ads campaigns.

We Specialize in All Types of Google Ads Campaigns

With our expertise and in-depth knowledge of the platform, we can help you leverage growth across all Google Ads properties and pinpoint the right campaign deck for your specific business needs

  • Search campaigns

    Reach customers interested in your product or service with text ads

  • Display campaigns

    Engage your audience with click-driving creatives

  • Video campaigns

    Reach and attract users on Youtube and across the web

  • Google Shopping ads

    Promote your products with Shopping ads

  • App campaigns

    Drive app promotion across Google’s networks

  • Local campaigns

    Drive customers to your physical store

  • Smart campaigns

    Reach your business goals with automated ads across the web

  • Performance Max

    Reach audiences with a single campaign

  • Discovery campaigns

    Run ads on Youtube, Discover, Gmail, and more

Our Google Ads Management Process

Once your account is audited, VIDEN takes the complexity and challenges out of managing your advertising campaigns on this powerful platform. Our Google Ads management process consists of the following steps:

  • Research & planning Step 1

    Research & planning Step 1

    At this stage, we conduct in-depth research about the business niche and complexities of your profit margins and identify your target audience to tailor marketing efforts and create solutions that resonate with them.

  • Comprehensive account analysis Step 2

    Comprehensive account analysis Step 2

    Our Google Ads experts conduct a comprehensive examination of your account to identify areas for improvement, untapped opportunities, and develop innovative strategies to boost your return on investment.

  • Keyword research & competitive analysis Step 3

    Keyword research & competitive analysis Step 3

    We choose the most relevant keywords, query strings, words, and phrases people use to create a Google Ads campaign strategy that drives sales and a positive ROI.

  • Campaign and ad copy creation Step 4

    Campaign and ad copy creation Step 4

    We set up your Google Ads campaigns from scratch, create compelling ad copy that resonates with your prospects, and configure the targeting to ensure your campaign delivers stellar results.

  • Campaign measurement and reporting Step 5

    Campaign measurement and reporting Step 5

    We use complex analytics tools to give you insight into your ad performance. With regular monitoring and reporting, we can better understand the impact of our Google Ads campaigns and optimize accordingly.

  • Campaign support Step 6

    Campaign support Step 6

    Finally, we assign a dedicated account manager, who monitors the performance metrics and provides timely and effective improvement implementation support. This personalized care optimizes the campaign outcomes and empowers our clients to put their trust in us.

Why Choose Us for Google Ads Services?

We have been certified Google Premier Partners from 2017. This means that Google accredits us for finding new growth opportunities and sustaining success for our clients.

As a Google Ads management company, we have a team of highly qualified experts with years of experience in designing powerful Google Ads campaigns strategies.

With a customized approach that emphasizes data-driven decision-making, we  identify unique opportunities to maximize ROI, drive growth, and, ultimately, outperform competitors.

We are committed to delivering the best possible results for our clients. This dedication to excellence secures an optimal outcome for your business and cements our reputation as leading experts in this field.

We have been certified Google Premier Partners from 2017. This means that Google accredits us for finding new growth opportunities and sustaining success for our clients.

As a Google Ads management company, we have a team of highly qualified experts with years of experience in designing powerful Google Ads campaigns strategies.

With a customized approach that emphasizes data-driven decision-making, we  identify unique opportunities to maximize ROI, drive growth, and, ultimately, outperform competitors.

We are committed to delivering the best possible results for our clients. This dedication to excellence secures an optimal outcome for your business and cements our reputation as leading experts in this field.

Our Clients

Thanks to our well-designed advertising Google Ads strategies, the following businesses have experienced remarkable growth and greater brand visibility

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Google Ads Case Studies

Learn how we have helped brands globally grow by maximizing results from their Google Ads campaigns

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45%

increase in new customer acquisition
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120X

growth in sales
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82%

avg. annual paid ads revenue growth
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60%

annual paid ads revenue growth
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116%

YoY paid ads revenue growth
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1,124%

growth in YoY revenue
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144%

ROAS increase
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77%

CPSV decrease
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View all case studies

Google Ads FAQs

What are the benefits of Google Ads?

The platform offers a myriad of advantages. The most significant is its ability to reach and engage with potential customers in a highly targeted and efficient manner. By leveraging Google’s vast consumer behavior and preferences data, you can tailor your campaigns to pinpoint specific demographics, interests, and even shopping habits. Besides, Google Ads operates on a pay-per-click model, which means you only pay when a user directly engages with your ad.

How much are Google Ads?

The cost of Google Ads largely depends on factors such as your advertising objectives, target audience, and the competitiveness of the keywords you select. Google Ads operates on a bidding system, where businesses compete for ad placements by setting the maximum amounts they’re willing to pay per click on their advertisements. Consequently, the cost per click can vary significantly, ranging from a few cents to tens of dollars. We have already described these nuances in our article.

How can I keep track of my campaign performance?

We will send you a detailed report with information on your campaigns every month. You can also log into your Google Analytics or Google Ads account to extract data on your Google Ads campaign performance.

When will I see the results from using Google Ads?

We get actionable, reliable performance data on average around 2 weeks of running the campaigns. That’s how long it takes for the algorithm to optimize.  But in a lot of cases it depends on the product type, price and conversion rate and data.

Is Google Ads right for my business?

Google Ads can be a powerful marketing tool for enhancing your online presence, driving targeted traffic, and generating more leads and revenue. Today all businesses, brands, and organizations use Google Ads to maximize their sales. The trick is knowing how to set up and optimize your Google Ad campaigns effectively.

Do I need a Google Ads professional to manage my ads?

Google Ads is more multifunctional and more complex than you might think. Prices are determined by the keywords selected, monthly search volume, industry marketing trends, competition in the field, and the quality of the user’s landing page experience. With such intricate rules and regulations, hiring an experienced Google Ads professional is likely your best bet for successful ad campaigns.

Latest Insights

Get the tips from our experts to optimize and scale your campaigns

3 April 2025

A Comprehensive Guide to Zombie SKUs Across Google Ads Shopping and P-Max Campaigns

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13 February 2025

How to Launch a Successful Women’s Day Ad Campaign in 2025

Celebrated on March 8, International Women’s Day is a time to highlight empowerment, inclusivity, and appreciation. For eCommerce brands, it’s also a great opportunity to launch ad campaigns that will help them connect with their customers and drive engagement and sales. In this guide, Victoria Saniukevich, Head of Marketing at VIDEN, will dive into both […]

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29 January 2025

How to Measure Incrementality in Advertising: VIDEN’s Detailed Guide

Figuring out what drives growth can be tricky for marketers. But that’s where incrementality testing comes in. This methodology helps businesses measure the real impact of their marketing initiatives and separates the noise from what drives actual results. While measuring incrementality can be challenging, there is no need to worry. Darya Kislova, our marketing analyst, […]

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23 January 2025

Generative AI in Video Creation: Top 4 Tools Marketers Should Know About

Generative AI is quickly becoming the go-to tool for marketers striving to achieve more with less. By 2032, the generative AI market is projected to reach $22 billion in marketing alone. This projection is no exaggeration — a global Adobe survey found that 83% of creative professionals already use generative AI, with 20% calling it […]

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Contact our Team today

to take your Google Ads campaigns to the next level