Tag: Google Ads
7 Reasons Why Google Ads Might Not Be Working for You
22 July 2025
You’re pouring money into Google Ads, but nothing’s clicking, literally and figuratively. Leads are down, conversions are a mystery, and ROI is… let’s not even go there. The dashboard is full of numbers but none of them seem to equal success. Sound familiar? Alina, our PPC expert, has outlined the most common reasons why Google […]
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How to Optimize Search Ads in 2025
15 July 2025
With the competition for attention and conversions getting fiercer in 2025, simply running Google Ads isn’t enough. According to Google’s recent internal data, advertisers who regularly optimize their ads see up to 12% higher conversions compared to those who don’t. Mikita, our digital marketing manager, has shared how to optimize Google search ads campaigns for […]
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A Comprehensive Guide to Zombie SKUs Across Google Ads Shopping and P-Max Campaigns
3 April 2025
Zombie SKUs can quietly drain your resources without you even realizing it. These products receive little to no attention in your paid campaigns and are often overshadowed by higher-performing items, which can lead to many other issues down the road. Olga Bobchenok, our digital marketing specialist, has put together an all-encompassing guide to Zombie SKUs […]
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Do Google Ads Work for Small Businesses?
7 June 2024
According to Google, 98% of global consumers surveyed shop online. That includes browsing, researching, and buying. Hubspot highlights that 90% of internet users see Google Ads, and 63% have clicked on a Google ad. As business owners, you may be asking yourself whether Google Ads are worth using or not. Some of you face challenges […]
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How Much Do Google Ads Cost in 2024?
10 January 2024
Discover the true cost of Google Ads for your business. Learn how to budget and determine if it's worth it. Average costs per click and more.
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What is Google Merchant Center Next and Why Should You Care?
24 October 2023
Discover the power of Google Merchant Center Next. Enhance your eСommerce business with a user-friendly interface, valuable insights, and exciting features.
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Digital Advertising for Nonprofits: Budget, Channels, and Real-life Case Study
19 October 2023
Discover how nonprofit organizations can leverage the power of digital advertising to reach a wider audience, increase donations, and amplify their mission. Explore effective strategies and best practices in this comprehensive guide.
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Demand Gen Campaigns: What’s New and How to Use Them?
6 September 2023
Learn about the new Demand Gen campaigns from Google Ads and how you can use them to generate more leads and sales.
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7 Tips for Boosting Bike Sales in Your Online Store
28 June 2023
Looking for ways to boost your online bike shop sales? Our 7 tips will help you attract more customers and increase your profits.
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