iOS 15 Rolled Out: New Privacy Features, Marketing Impact and Solutions

27 September 2021

With iOS 15, Apple has released new privacy features that have a great impact on email marketing. Take a look at how they will affect your email campaigns and how to adapt to the oncoming changes.
Learn more

Why Hire a Marketing Agency Over In-House Teams

18 August 2021

Both agencies and in-house marketing teams have pros and cons. Here’s how an experienced agency can boost your marketing activities to get top results.
Learn more

Learn with Google: The Best Practices to Follow Now to Feel Closer to Your Customers

17 May 2021

2020 showed that it’s more than ever crucial for brands to stay agile and adjust quickly. It involves making business plans and building a responsive system that allows fast pivoting and fostering the marketer’s agility for whatever shows up.
Learn more

How to Expand Your Target Market and Lift the Business with Dashing Growth

23 February 2021

Your business might have a loyal customer base, however, it is always a good idea to look for ways to attract new clients. One of the solutions to tackle that is to extend your target market. How? Let’s dig deeper. The tactic is to understand motivations and triggers that can work for different buyers’ segments and use them for developing persuasive creatives when placing the ads.
Learn more

3 Marketing Tactics to Follow Now to Drive Better Results

9 February 2021

Streaming platforms such as Netflix and YouTube are changing Americans' viewing habits. And since the onset of the COVID pandemic, this includes viewers from around the world. Using data from the Nielsen study, about 60 percent of adults 18-34 years old are more likely to subscribe to more than one video service. Nearly 50 percent of people confirm that they own at least three different subscriptions.
Learn more

Marketing 2021: Strategies You DO & DO NOT Want to Measure During a Pandemic

21 January 2021

Covid-19 has shaped the present and the future of businesses changing the way companies operate. Many processes were discontinued, paused, or at the very least, transitioned online. When people’s lives, both professional and personal, have been altered, marketing strategies change accordingly. A great question to ask is which efforts worth measuring. That’s why we’ve prepared the Do’s and Don’ts advised by the Google team when measuring marketing campaigns for 2021.
Learn more

Agile Marketing: A Strategy That Helps You Win in 2021

4 January 2021

Digital technology is continuously changing the face of businesses. This calls for the implementation of new smarter marketing strategies. 2021 Global Marketing Trends by Deloitte Insights reports that 63% of executives agreed that the pandemic has triggered the digitalization and C-level will proceed to adopt it more further in business processes.
Learn more