Google Seasonality Adjustments: What You Need to Know

3 June 2022

Learn all you need to know about the Google Seasonality Adjustment tool and how to leverage it to optimize your Google Ads campaigns.
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Top 7 Advanced Google Shopping Strategies

23 February 2022

Take your business to the next level with the top 7 advanced Google Shopping strategies to maximize your campaign’s delivery & ROAS.
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Key 7 PPC Trends To Follow In 2022

19 January 2022

Pay-per-click (PPC) is one of the crucial parts of any brand’s digital marketing strategy, encompassing paid search, display, shopping, social marketing and so much more. While PPC could give a great boost to your business’s reach, for it to be impactful, your PPC strategy shouldn’t be static – PPC marketing rarely is. On the contrary, […]
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How Much Do Google Ads Cost: 2021 vs. 2022

3 January 2022

Google Ads is one of the largest advertising platforms that allows brands to reach potential customers through a great variety of ad formats, including search, shopping, video and display. It’s a popular choice for brands that are looking to start advertising their business online, and many of them have a lot of questions about Google Ads. […]
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How To Structure Your Google Ads Search Campaigns: Google Ads Account Structure Templates

20 December 2021

Having a solid account structure is the backbone of a successful account on any advertising platform. It allows you to control when, where, and for which searches you want your ads to appear, and how much you spend on different streams of traffic, incoming from your marketing campaigns. With a well-built account structure, you’ll have: […]
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How to Structure Your Facebook Campaigns: Templates for B2B & B2C Businesses

1 November 2021

Advertising on Facebook, there are infinite ways to promote your business and reach your target audience across the platform. And while you can get as creative as you want, taking a measured and methodical approach to your account’s structure is a tried and true way to get the most value for your brand from Facebook […]
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Google’s Ending Expanded Text Ads (ETAs) In 2022: How To Prepare

1 November 2021

Recently, Google announced that starting from 30 June 2022, it will no longer be possible to create or edit Expanded Text Ads (ETAs). However, existing ETAs will remain active, and advertisers will be able to pause or resume them as needed. Although responsive search ads proved to be more efficient overall (according to Google), with […]
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Facebook Shop: An Easy Set-Up Guide & Best Practises In Advertising

1 November 2021

What is a Facebook Shop? Facebook Shop is a powerful e-commerce tool integrated with Facebook. With its help, businesses can show their products to millions of people, selling them directly on Facebook or Instagram (for US shops only). It’s a free feature with a limited country availability (you can verify if you’re eligible here), which […]
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Google Ads: Manual Bidding Vs. Automated Bidding

19 August 2021

What is the difference between Google Ads manual bidding and automated bidding? We compare both to see how they work and which bidding strategy is best for you.
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