Blog: Technology

At the end of August, Google hosted its Think Retail on Air 2024, a conference for retail marketing executives to help businesses prepare for the upcoming holiday season.  Jyotika Prasad, Google’s Director of Retail Ads, highlighted the importance of adapting to changing consumer behaviors. “The holiday season has evolved. It’s no longer just about Black […]

Customers’ path to the conversion is complicated and nonlinear at times: users come and go and return to the site again using various sources such as organic searches, referral links, or an ad targeted to a user in one of the social networks. Here come attribution models in GA4 to determine which source made the […]

The festive season is coming on the heels. Check out our comprehensive holiday marketing campaign checklist to be well-equipped for the holiday buzz.

TikTok has evolved beyond entertainment videos. With over 1.6 billion monthly active users, it’s become a valuable advertising platform for promoting businesses. Here comes the question, “How much do TikTok Ads cost?”. Whether you are already running campaigns and wondering about the changes in TikTok costs or just looking for a comparison with other advertising […]

According to Google, 98% of global consumers surveyed shop online. That includes browsing, researching, and buying. Hubspot highlights that 90% of internet users see Google Ads, and 63% have clicked on a Google ad. As business owners, you may be asking yourself whether Google Ads are worth using or not. Some of you face challenges […]

Google just wrapped up its Google Marketing Live 2024! Have you watched it? If not, we will briefly share the key features and updates in digital advertising. Keep reading our brief summary.  Table of Contents: Google’s Ads Innovations from Google Marketing Live Gemini 1.5 Pro Project Astra    New Experiences for Search Ads  Enhancements in […]

Google introduces new features and updates on a regular basis, which can be tough to track. The smartest way to keep up is to have a partner committed to staying in the loop. When searching for a Google Partner to handle your business needs, we recommend one with Premier status. That way, you’re guaranteed top-tier […]

Navigating PPC advertising can present many complexities for small and medium-sized businesses. The companies face different challenges when it comes to effectively managing PPC campaigns. In this article, we’ll go through the difficulties that SMBs encounter in PPC management and share tips on how to overcome them, ensuring optimal performance and ROI in a competitive […]

Discover the true cost of Google Ads for your business. Learn how to budget and determine if it's worth it. Average costs per click and more.