Facebook Ads: How to Increase Conversion Rate

18 August 2021

Do you need your Facebook Ads to turn more clicks into conversions? Here are a few simple ways you can improve your conversion rate.
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How to Effectively Use Retargeting Ads: Facebook and Google Ads

10 August 2021

Raise your brand awareness and drive sales by using Google ads retargeting and Facebook ads retargeting. Learn how to develop engaging ads that drive your ROI.
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How to Expand to New Markets Using Google Ads

23 July 2021

Google Ads is a great tool that can help businesses expand to new markets. Learn the best tactics to apply to get a great return on investment (ROI).
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Learn with Google: The Best Practices to Follow Now to Feel Closer to Your Customers

17 May 2021

2020 showed that it’s more than ever crucial for brands to stay agile and adjust quickly. It involves making business plans and building a responsive system that allows fast pivoting and fostering the marketer’s agility for whatever shows up.
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Social Media Platforms 2021: Which to Invest In?

7 May 2021

Social media marketing allows brands to showcase their products and services to a target audience via several social media platforms. This article offers insights based on the 2020 Social Media Marketing Industry Report concerning beneficial tips that would guide marketers, advertisers, and brands to making informed decisions on which social media platforms to invest in in the second half of 2021.
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Mobile-First Creatives: Why Worth Caring and How to Develop One

5 May 2021

The inventive introduction of mobile ads has assumed a substantial share of our daily endeavors. The current growth rate of mobile phone users stands at a rate of 1.9% annually. Statista's report in 2020 said that the number of mobile phone users globally reached 6.95 billion, with estimates indicating that this number could grow up to 7.1 billion this year. More so, by 2024, the number of worldwide mobile phone users is anticipated to stand at 7.41 billion.
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Increase your ROI by Running Effective Campaigns

20 April 2021

It's 2021, and a strong digital advertising strategy is an absolute necessity for brands looking to stay relevant in the market. Growing any business without an online presence was hard before the Covid hit and now it’s pretty much impossible. We’ve prepared a Step-by-Step Guide on the best practices to create successful campaigns using different marketing platforms that will help to strengthen your digital presence and increase ROI.
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Google Analytics 4. Implementation Guide for GTM

2 April 2021

Updates of digital tools and services from larger businesses always raise many questions and concerns regarding future functionality. Even product updates of a mid-size company can create quite a bustle if businesses rely on the company service. Thus, it is easy to imagine the anticipation and excitement marketers had while waiting for the Google Analytics 4 release. And now it is there. Announced earlier in 2019, Google Analytics 4 was released in October 2020. You can often find marketers referring to it using the acronym GA4. What does the GA 4 version represent for marketers, and how does one get started with it? This article will briefly walk you through the main steps one needs to know, beginning with GA4.
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Learn with Google: 5-Step Guide to Make Better Marketing Measurements

23 March 2021

In 2021, when the digital marketing industry is evolving according to customer expectations, privacy becomes a crucial factor for digital marketers. In fact, according to a data security survey conducted by RSA, as many as 78% of respondents said that they valued their data privacy the most. It means that new practices are required for marketing measurements to respect consumers' privacy and improve their journey. Teaming up with Google, we've prepared a Guide with 5 Recommendations that can help your business make marketing measurements in a better and smarter way to ensure a seamless customer experience.
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