Social Media Platforms 2021: Which to Invest In?

7 May 2021

Social media marketing allows brands to showcase their products and services to a target audience via several social media platforms. This article offers insights based on the 2020 Social Media Marketing Industry Report concerning beneficial tips that would guide marketers, advertisers, and brands to making informed decisions on which social media platforms to invest in in the second half of 2021.
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Mobile-First Creatives: Why Worth Caring and How to Develop One

5 May 2021

The inventive introduction of mobile ads has assumed a substantial share of our daily endeavors. The current growth rate of mobile phone users stands at a rate of 1.9% annually. Statista's report in 2020 said that the number of mobile phone users globally reached 6.95 billion, with estimates indicating that this number could grow up to 7.1 billion this year. More so, by 2024, the number of worldwide mobile phone users is anticipated to stand at 7.41 billion.
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Digital Advertising: How to Create Successful Campaigns that Increase your ROI

20 April 2021

It's 2021, and a strong digital advertising strategy is an absolute necessity for brands looking to stay relevant in the market. Growing any business without an online presence was hard before the Covid hit and now it’s pretty much impossible. We’ve prepared a Step-by-Step Guide on the best practices to create successful campaigns using different marketing platforms that will help to strengthen your digital presence and increase ROI.
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Google Analytics 4. Implementation Guide for GTM

2 April 2021

Updates of digital tools and services from larger businesses always raise many questions and concerns regarding future functionality. Even product updates of a mid-size company can create quite a bustle if businesses rely on the company service. Thus, it is easy to imagine the anticipation and excitement marketers had while waiting for the Google Analytics 4 release. And now it is there. Announced earlier in 2019, Google Analytics 4 was released in October 2020. You can often find marketers referring to it using the acronym GA4. What does the GA 4 version represent for marketers, and how does one get started with it? This article will briefly walk you through the main steps one needs to know, beginning with GA4.
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Learn with Google: 5-Step Guide to Make Better Marketing Measurements

23 March 2021

In 2021, when the digital marketing industry is evolving according to customer expectations, privacy becomes a crucial factor for digital marketers. In fact, according to a data security survey conducted by RSA, as many as 78% of respondents said that they valued their data privacy the most. It means that new practices are required for marketing measurements to respect consumers' privacy and improve their journey. Teaming up with Google, we've prepared a Guide with 5 Recommendations that can help your business make marketing measurements in a better and smarter way to ensure a seamless customer experience.
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How to Expand Your Target Market and Lift The Business with Dashing Growth

23 February 2021

Your business might have a loyal customer base, however, it is always a good idea to look for ways to attract new clients. One of the solutions to tackle that is to extend your target market. How? Let’s dig deeper. The tactic is to understand motivations and triggers that can work for different buyers’ segments and use them for developing persuasive creatives when placing the ads.
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How To Create Effective LinkedIn Ad Campaigns

16 February 2021

LinkedIn is a great tool for acquiring new customers: 760 million active users speak for themselves.
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3 Marketing Tactics to Follow Now to Drive Better Results

9 February 2021

Streaming platforms such as Netflix and YouTube are changing Americans' viewing habits. And since the onset of the COVID pandemic, this includes viewers from around the world. Using data from the Nielsen study, about 60 percent of adults 18-34 years old are more likely to subscribe to more than one video service. Nearly 50 percent of people confirm that they own at least three different subscriptions.
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IOS 14 Tracking Limitations – How to Prepare Website Tracking for the Upcoming Changes (Part II)

5 February 2021

As the advertising industry knows, Apple has recently announced the upcoming changes towards data tracking on Apple devices. Supposedly, this will negatively affect the whole digital advertising framework on iPhones. In case you’re not familiar with the details, we recommend that you check out our first article with the announcement’s details.
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