Blog: eCommerce

Discover the average cost of Facebook ads in 2024, including cost per click and impressions. Learn how to reduce your Facebook ad spend and win big.

Discover the true cost of Google Ads for your business. Learn how to budget and determine if it's worth it. Average costs per click and more.

Unlock the power of digital advertising to drive profitable eCommerce growth in 2024. Discover proven strategies to maximize your ROI, attract more customers, and achieve sustainable success.

For years, marketers have struggled to accurately compare Google Demand Gen campaigns with paid social channels like Meta Ads (Facebook and Instagram Ads) due to fundamental differences in attribution models, conversion windows, and reporting methodologies. As a result, Demand Gen performance often appeared weaker or less efficient when evaluated alongside paid social, despite driving meaningful […]

Ramadan spending booms to $2.1 TRILLION! Discover innovative advertising ideas, culturally relevant strategies, and tips for creating promotions that connect with Muslims.

Black Friday 2025 is coming – and competition on Amazon will be fiercer than ever. Follow VIDEN’s 6 strategic steps to prepare your store, attract customers, and turn this season into your most profitable yet.

Black Friday 2025 will be more competitive than ever. Here’s your complete eCommerce checklist – from sale planning to ad content that converts.

Maximize your Black Friday and Cyber Monday 2025 results with smart campaigns, high-performing Google & Meta ads, and proven ecommerce strategies.

You’re pouring money into Google Ads, but nothing’s clicking, literally and figuratively. Leads are down, conversions are a mystery, and ROI is… let’s not even go there. The dashboard is full of numbers but none of them seem to equal success. Sound familiar? Alina, our PPC expert, has outlined the most common reasons why Google […]