Blog: eCommerce

Google Analytics 4 is full of advanced features, but unlocking its full potential takes more than just a basic setup. Whether you’re tracking conversions, spotting drop-offs, or sharing reports with stakeholders, the right GA4 techniques and tricks can make your data far more actionable. To help you get more clarity, efficiency, and impact from your […]

Amazon has long been known as a customer-first platform that sets high standards for personalization, speed, and technology. In 2025, Amazon is raising the bar yet again, evolving into a smarter and more connected ecosystem that is set to benefit both buyers and sellers. Shoppers are getting more precise search experiences, while brands gain access […]

Zombie SKUs can quietly drain your resources without you even realizing it. These products receive little to no attention in your paid campaigns and are often overshadowed by higher-performing items, which can lead to many other issues down the road. Olga Bobchenok, our digital marketing specialist, has put together an all-encompassing guide to Zombie SKUs […]

One of the biggest sales on Amazon is just around the corner. Is your eCommerce business ready for it? Our digital marketing expert, Nadia Tarasevich, has put together a checklist for eCom sellers to help them prepare for the event. Check it out! Table of Contents: What is Amazon’s Big Spring Sale? When Is the […]

Celebrated on March 8, International Women’s Day is a time to highlight empowerment, inclusivity, and appreciation. For eCommerce brands, it’s also a great opportunity to launch ad campaigns that will help them connect with their customers and drive engagement and sales. In this guide, Victoria Saniukevich, Head of Marketing at VIDEN, will dive into both […]

As digital advertising keeps booming, eCommerce businesses are jumping on board to tap into its potential. GroupM reports that global advertising revenue can hit $1.1 trillion in 2025, which shows that businesses are eager to embrace it to fuel their success. Like any other field, digital advertising doesn’t stand still. It constantly evolves and soaks […]