Tag: Meta Ads

Discover the average cost of Facebook ads in 2024, including cost per click and impressions. Learn how to reduce your Facebook ad spend and win big.

For years, marketers have struggled to accurately compare Google Demand Gen campaigns with paid social channels like Meta Ads (Facebook and Instagram Ads) due to fundamental differences in attribution models, conversion windows, and reporting methodologies. As a result, Demand Gen performance often appeared weaker or less efficient when evaluated alongside paid social, despite driving meaningful […]

How do you know if you’re making the most out of your Meta ads budget or just throwing money into the void? This question can be complicated to answer. There are plenty of signs that something might be off, whether it’s a poor return on ad spend, trageting the wrong audience, ad fatigue creeping in, […]

Looking to boost your conversion rates? Uncover three proven Facebook (Meta) ads hacks that can help optimize your campaigns.

Meta has removed a wide number of Detailed Targeting options from Facebook Ads in 2022. Сapture your audiences with alternative Facebook Ads Targeting Options.