Guide to Attribution Models in Google Analytics 4 (GA4)

22 August 2024

Customers’ path to the conversion is complicated and nonlinear at times: users come and go and return to the site again using various sources such as organic searches, referral links, or an ad targeted to a user in one of the social networks. Here come attribution models in GA4 to determine which source made the […]
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How to Create a Viable First-Party Data Strategy in 2024?

3 January 2024

Discover the 9 key steps to build a first-party data strategy that maximizes customer data and enhances your marketing efforts.
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How To Create a Seamless Customer Experience to Win More Returning Clients

27 December 2023

Want customers hitting a repeat button? Learn the secrets to building a seamless customer experience that keeps them coming back for more.
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Maximize Your Data Retention in Google Analytics 4 (GA4) 

30 November 2023

Learn how to manage data storage and protect privacy with GA4 data retention settings.
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How to Read and Interpret Google Analytics 4 Reports to Drive Business Success

24 November 2023

Get to know how to read Google Analytics 4 reports to uncover customer insights, optimize marketing strategies, and drive business growth.
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How to Preserve Google Analytics Historical Data

11 November 2023

Fearing to lose your Google Analytics’ historical data? Don't worry! This guide will show you four ways to save data during the UA-to-GA4 migration.
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The Ultimate GA4 Handbook: Your Complete Guide to Understanding GA4

9 November 2023

Discover the ultimate guide to Google Analytics 4. Seamlessly transition from Universal Analytics to GA4 and unlock its full potential. Download the free handbook now!
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How Marketers Can Use GA4 to Improve Campaign Performance

4 November 2023

Study our guide to GA4 for marketers and learn how to track your marketing performance, measure your ROI, and make better decisions.
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Understanding Data Filters in Google Analytics 4

14 July 2023

Want to get more out of your Google Analytics 4 data? Learn how to use GA4 filters to see the data that matters most to you.
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