Blog: Google Analytics 4

Discover the 9 key steps to build a first-party data strategy that maximizes customer data and enhances your marketing efforts.

Want customers hitting a repeat button? Learn the secrets to building a seamless customer experience that keeps them coming back for more.

Learn how to manage data storage and protect privacy with GA4 data retention settings.

Get to know how to read Google Analytics 4 reports to uncover customer insights, optimize marketing strategies, and drive business growth.

Fearing to lose your Google Analytics’ historical data? Don't worry! This guide will show you four ways to save data during the UA-to-GA4 migration.

Discover the ultimate guide to Google Analytics 4. Seamlessly transition from Universal Analytics to GA4 and unlock its full potential. Download the free handbook now!

Study our guide to GA4 for marketers and learn how to track your marketing performance, measure your ROI, and make better decisions.

Want to get more out of your Google Analytics 4 data? Learn how to use GA4 filters to see the data that matters most to you.

Learn how to set up event tracking in Google Analytics 4, track user behavior on your website or app, and use this data to improve your marketing campaigns and website performance.