Blog: Google Marketing Platform
Google Optimize & Optimize 360 Sunset: What You Need to Do Now?
2 February 2023
If you're using Google Optimize or Optimize 360, read this post to find out what you need to do in light of the sunset announcement. Includes instructions on how to download your historical data.
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What Is Google Display & Video 360: Should You Use DV360 For Your Business
6 December 2021
Google Display & Video 360 is Google’s programmatic solution for buying media. Learn more about its functionality, benefits and drawbacks, and how you can use it to grow your business.
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CVR Optimization: Optimize The Offer, Not The Ad
29 November 2021
Looking to maximize your marketing success? Learn top seven CVT strategies that could help you boost your conversion rate and stand out against your competitors
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