Generative AI in Video Creation: Top 4 Tools Marketers Should Know About

23 January 2025

Generative AI is quickly becoming the go-to tool for marketers striving to achieve more with less. By 2032, the generative AI market is projected to reach $22 billion in marketing alone. This projection is no exaggeration — a global Adobe survey found that 83% of creative professionals already use generative AI, with 20% calling it […]
Learn more

Google Optimize & Optimize 360 Sunset: What You Need to Do Now?

2 February 2023

If you're using Google Optimize or Optimize 360, read this post to find out what you need to do in light of the sunset announcement. Includes instructions on how to download your historical data.
Learn more

What Is Google Display & Video 360: Should You Use DV360 For Your Business

6 December 2021

Google Display & Video 360 is Google’s programmatic solution for buying media. Learn more about its functionality, benefits and drawbacks, and how you can use it to grow your business.
Learn more

CVR Optimization: Optimize The Offer, Not The Ad

29 November 2021

Looking to maximize your marketing success? Learn top seven CVT strategies that could help you boost your conversion rate and stand out against your competitors
Learn more