Key 7 PPC Trends To Follow In 2022

19 January 2022

Pay-per-click (PPC) is one of the crucial parts of any brand’s digital marketing strategy, encompassing paid search, display, shopping, social marketing and so much more. While PPC could give a great boost to your business’s reach, for it to be impactful, your PPC strategy shouldn’t be static – PPC marketing rarely is. On the contrary, […]
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CVR Optimization: Optimize The Offer, Not The Ad

29 November 2021

What Is Conversion Rate Optimization? Conversion rate (CVR) optimization is a process of refining all elements of your funnel – from marketing campaigns to website design and functionality – to minimize the drop-offs that happen at every stage of a customer journey. It’s also seen as an efficient way to increase profits from sales without […]
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3 Marketing Tactics to Follow Now to Drive Better Results

9 February 2021

Streaming platforms such as Netflix and YouTube are changing Americans' viewing habits. And since the onset of the COVID pandemic, this includes viewers from around the world. Using data from the Nielsen study, about 60 percent of adults 18-34 years old are more likely to subscribe to more than one video service. Nearly 50 percent of people confirm that they own at least three different subscriptions.
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Marketing 2021: Strategies You DO & DO NOT Want to Measure During a Pandemic

21 January 2021

Covid-19 has shaped the present and the future of businesses changing the way companies operate. Many processes were discontinued, paused, or at the very least, transitioned online. When people’s lives, both professional and personal, have been altered, marketing strategies change accordingly. A great question to ask is which efforts worth measuring. That’s why we’ve prepared the Do’s and Don’ts advised by the Google team when measuring marketing campaigns for 2021.
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