Blog: Google Ads

Black Friday 2025 will be more competitive than ever. Here’s your complete eCommerce checklist – from sale planning to ad content that converts.

Planning your Black Friday campaigns? Get inspired by real ad examples that grabbed attention, boosted conversions, and made ecommerce brands stand out during the biggest sale of the year.

How we ran Meta & Google Ads campaigns to turn $1M into Black Friday sales gold. Best Black Friday marketing strategies for eCommerce businesses.

You’re pouring money into Google Ads, but nothing’s clicking, literally and figuratively. Leads are down, conversions are a mystery, and ROI is… let’s not even go there. The dashboard is full of numbers but none of them seem to equal success. Sound familiar? Alina, our PPC expert, has outlined the most common reasons why Google […]

With the competition for attention and conversions getting fiercer in 2025, simply running Google Ads isn’t enough. According to Google’s recent internal data, advertisers who regularly optimize their ads see up to 12% higher conversions compared to those who don’t. Mikita, our digital marketing manager, has shared how to optimize Google search ads campaigns for […]

Zombie SKUs can quietly drain your resources without you even realizing it. These products receive little to no attention in your paid campaigns and are often overshadowed by higher-performing items, which can lead to many other issues down the road. Olga Bobchenok, our digital marketing specialist, has put together an all-encompassing guide to Zombie SKUs […]

Thanksgiving is around the corner! It’s the perfect time for businesses to connect with their audience, boost engagement, and increase sales through thoughtful and festive marketing. Crafting a successful campaign requires creativity, strategy, and relevance. In this article, we’ll share useful tips and showcase inspiring Thanksgiving ads to help you craft a campaign that boosts […]

At the end of August, Google hosted its Think Retail on Air 2024, a conference for retail marketing executives to help businesses prepare for the upcoming holiday season.  Jyotika Prasad, Google’s Director of Retail Ads, highlighted the importance of adapting to changing consumer behaviors. “The holiday season has evolved. It’s no longer just about Black […]

According to Google, 98% of global consumers surveyed shop online. That includes browsing, researching, and buying. Hubspot highlights that 90% of internet users see Google Ads, and 63% have clicked on a Google ad. As business owners, you may be asking yourself whether Google Ads are worth using or not. Some of you face challenges […]