Google Seasonality Adjustments: What You Need to Know

3 June 2022

Learn all you need to know about the Google Seasonality Adjustment tool and how to leverage it to optimize your Google Ads campaigns.
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Top 7 Advanced Google Shopping Strategies

23 February 2022

Take your business to the next level with the top 7 advanced Google Shopping strategies to maximize your campaign’s delivery & ROAS.
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How Much Do Google Ads Cost: 2021 vs. 2022

3 January 2022

Google Ads is one of the largest advertising platforms that allows brands to reach potential customers through a great variety of ad formats, including search, shopping, video and display. It’s a popular choice for brands that are looking to start advertising their business online, and many of them have a lot of questions about Google Ads. […]
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How To Structure Your Google Ads Search Campaigns: Google Ads Account Structure Templates

20 December 2021

Having a solid account structure is the backbone of a successful account on any advertising platform. It allows you to control when, where, and for which searches you want your ads to appear, and how much you spend on different streams of traffic, incoming from your marketing campaigns. With a well-built account structure, you’ll have: […]
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Google’s Ending Expanded Text Ads (ETAs) In 2022: How To Prepare

1 November 2021

Recently, Google announced that starting from 30 June 2022, it will no longer be possible to create or edit Expanded Text Ads (ETAs). However, existing ETAs will remain active, and advertisers will be able to pause or resume them as needed. Although responsive search ads proved to be more efficient overall (according to Google), with […]
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Google Ads: Manual Bidding Vs. Automated Bidding

19 August 2021

What is the difference between Google Ads manual bidding and automated bidding? We compare both to see how they work and which bidding strategy is best for you.
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How to Effectively Use Retargeting Ads: Facebook and Google Ads

10 August 2021

Raise your brand awareness and drive sales by using Google ads retargeting and Facebook ads retargeting. Learn how to develop engaging ads that drive your ROI.
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How to Expand to New Markets Using Google Ads

23 July 2021

Google Ads is a great tool that can help businesses expand to new markets. Learn the best tactics to apply to get a great return on investment (ROI).
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Increase your ROI by Running Effective Campaigns

20 April 2021

It's 2021, and a strong digital advertising strategy is an absolute necessity for brands looking to stay relevant in the market. Growing any business without an online presence was hard before the Covid hit and now it’s pretty much impossible. We’ve prepared a Step-by-Step Guide on the best practices to create successful campaigns using different marketing platforms that will help to strengthen your digital presence and increase ROI.
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