Blog: Service

You’re pouring money into Google Ads, but nothing’s clicking, literally and figuratively. Leads are down, conversions are a mystery, and ROI is… let’s not even go there. The dashboard is full of numbers but none of them seem to equal success. Sound familiar? Alina, our PPC expert, has outlined the most common reasons why Google […]

With the competition for attention and conversions getting fiercer in 2025, simply running Google Ads isn’t enough. According to Google’s recent internal data, advertisers who regularly optimize their ads see up to 12% higher conversions compared to those who don’t. Mikita, our digital marketing manager, has shared how to optimize Google search ads campaigns for […]

With browsers tightening privacy rules, ad-blockers on the rise, and cookies becoming less reliable, traditional client-side tracking is rapidly losing its accuracy. In fact, up to 40% of conversions are now hidden from browser-based tools, which means that marketers are often optimizing campaigns based on partial or distorted data. Server-side tracking changes that equation. By […]

Think back five years. TikTok was a fringe lip-sync app, third-party cookies seemed immortal, and most “Buy Now, Pay Later” buttons hadn’t appeared yet. If your product’s most critical user flow was last redesigned in that era, or even two years ago, its once-dependable conversion rate is probably living on borrowed time. As the saying […]

Google Analytics 4 is full of advanced features, but unlocking its full potential takes more than just a basic setup. Whether you’re tracking conversions, spotting drop-offs, or sharing reports with stakeholders, the right GA4 techniques and tricks can make your data far more actionable. To help you get more clarity, efficiency, and impact from your […]

Amazon has long been known as a customer-first platform that sets high standards for personalization, speed, and technology. In 2025, Amazon is raising the bar yet again, evolving into a smarter and more connected ecosystem that is set to benefit both buyers and sellers. Shoppers are getting more precise search experiences, while brands gain access […]

Zombie SKUs can quietly drain your resources without you even realizing it. These products receive little to no attention in your paid campaigns and are often overshadowed by higher-performing items, which can lead to many other issues down the road. Olga Bobchenok, our digital marketing specialist, has put together an all-encompassing guide to Zombie SKUs […]

For eCommerce businesses looking to expand their reach and connect with customers across various touchpoints, adopting multichannel advertising is crucial. It strengthens a sales funnel, making it more efficient and adaptable to changing market conditions. But what are the other advantages of multichannel advertising? Why is advertising your products or services across different platforms important […]

For every D2C eCommerce business, regularly assessing performance is key to understanding how well it’s doing and where improvements are needed. But which D2C analytics metrics should you focus on to get a comprehensive view of your brand? Darya Kislova, our marketing analyst, has compiled a list of the 10 most important D2C metrics that […]