Blog: Service

For years, marketers have struggled to compare Google’s Demand Gen campaigns with paid social channels like Meta Ads (Facebook Ads) due to differing attribution rules and conversion methods. This often made Demand Gen appear less effective. However, in April 2025, Google introduced Platform Comparable metrics, which align its attribution with paid social, offering a clearer, […]

Ramadan spending booms to $2.1 TRILLION! Discover innovative advertising ideas, culturally relevant strategies, and tips for creating promotions that connect with Muslims.

Black Friday 2025 is coming – and competition on Amazon will be fiercer than ever. Follow VIDEN’s 6 strategic steps to prepare your store, attract customers, and turn this season into your most profitable yet.

Black Friday 2025 will be more competitive than ever. Here’s your complete eCommerce checklist – from sale planning to ad content that converts.

Planning your Black Friday campaigns? Get inspired by real ad examples that grabbed attention, boosted conversions, and made ecommerce brands stand out during the biggest sale of the year.

How we ran Meta & Google Ads campaigns to turn $1M into Black Friday sales gold. Best Black Friday marketing strategies for eCommerce businesses.

You’re pouring money into Google Ads, but nothing’s clicking, literally and figuratively. Leads are down, conversions are a mystery, and ROI is… let’s not even go there. The dashboard is full of numbers but none of them seem to equal success. Sound familiar? Alina, our PPC expert, has outlined the most common reasons why Google […]

With the competition for attention and conversions getting fiercer in 2025, simply running Google Ads isn’t enough. According to Google’s recent internal data, advertisers who regularly optimize their ads see up to 12% higher conversions compared to those who don’t. Mikita, our digital marketing manager, has shared how to optimize Google search ads campaigns for […]

With browsers tightening privacy rules, ad-blockers on the rise, and cookies becoming less reliable, traditional client-side tracking is rapidly losing its accuracy. In fact, up to 40% of conversions are now hidden from browser-based tools, which means that marketers are often optimizing campaigns based on partial or distorted data. Server-side tracking changes that equation. By […]