Blog: Service

For eCommerce businesses looking to expand their reach and connect with customers across various touchpoints, adopting multichannel advertising is crucial. It strengthens a sales funnel, making it more efficient and adaptable to changing market conditions. But what are the other advantages of multichannel advertising? Why is advertising your products or services across different platforms important […]

For every D2C eCommerce business, regularly assessing performance is key to understanding how well it’s doing and where improvements are needed. But which D2C analytics metrics should you focus on to get a comprehensive view of your brand? Darya Kislova, our marketing analyst, has compiled a list of the 10 most important D2C metrics that […]

One of the biggest sales on Amazon is just around the corner. Is your eCommerce business ready for it? Our digital marketing expert, Nadia Tarasevich, has put together a checklist for eCom sellers to help them prepare for the event. Check it out! Table of Contents: What is Amazon’s Big Spring Sale? When Is the […]

How do you know if you’re making the most out of your Meta ads budget or just throwing money into the void? This question can be complicated to answer. There are plenty of signs that something might be off, whether it’s a poor return on ad spend, trageting the wrong audience, ad fatigue creeping in, […]

Celebrated on March 8, International Women’s Day is a time to highlight empowerment, inclusivity, and appreciation. For eCommerce brands, it’s also a great opportunity to launch ad campaigns that will help them connect with their customers and drive engagement and sales. In this guide, Victoria Saniukevich, Head of Marketing at VIDEN, will dive into both […]

Figuring out what drives growth can be tricky for marketers. But that’s where incrementality testing comes in. This methodology helps businesses measure the real impact of their marketing initiatives and separates the noise from what drives actual results. While measuring incrementality can be challenging, there is no need to worry. Darya Kislova, our marketing analyst, […]

As digital advertising keeps booming, eCommerce businesses are jumping on board to tap into its potential. GroupM reports that global advertising revenue can hit $1.1 trillion in 2025, which shows that businesses are eager to embrace it to fuel their success. Like any other field, digital advertising doesn’t stand still. It constantly evolves and soaks […]

The holiday season is the busiest and most profitable time for eCommerce businesses, with shoppers eager to find the perfect gifts whilst taking advantage of discounts. Every business should embrace this opportunity by preparing for the event, providing a great shopping experience, and standing out in a competitive market. Uncover plenty of helpful tips in […]

Get ready to embrace the magic of the holiday season with Christmas ads designed to not only put your customers in the holiday spirit but also drive sales. Our ad expert has carefully selected the top-performing ads—let’s take a look. Table of Contents: Dynamic Product Ads Collection Ads with Christmas Elements Christmas Video Ads with […]