Google Analytics 4. Implementation Guide for GTM

2 April 2021

Updates of digital tools and services from larger businesses always raise many questions and concerns regarding future functionality. Even product updates of a mid-size company can create quite a bustle if businesses rely on the company service. Thus, it is easy to imagine the anticipation and excitement marketers had while waiting for the Google Analytics 4 release. And now it is there. Announced earlier in 2019, Google Analytics 4 was released in October 2020. You can often find marketers referring to it using the acronym GA4. What does the GA 4 version represent for marketers, and how does one get started with it? This article will briefly walk you through the main steps one needs to know, beginning with GA4.
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Learn with Google: 5-Step Guide to Make Better Marketing Measurements

23 March 2021

In 2021, when the digital marketing industry is evolving according to customer expectations, privacy becomes a crucial factor for digital marketers. In fact, according to a data security survey conducted by RSA, as many as 78% of respondents said that they valued their data privacy the most. It means that new practices are required for marketing measurements to respect consumers' privacy and improve their journey. Teaming up with Google, we've prepared a Guide with 5 Recommendations that can help your business make marketing measurements in a better and smarter way to ensure a seamless customer experience.
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IOS 14 Tracking Limitations – How to Prepare Website Tracking for the Upcoming Changes (Part II)

5 February 2021

As the advertising industry knows, Apple has recently announced the upcoming changes towards data tracking on Apple devices. Supposedly, this will negatively affect the whole digital advertising framework on iPhones. In case you’re not familiar with the details, we recommend that you check out our first article with the announcement’s details.
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Apple Announced an App Tracking Transparency Framework (Part I)

8 January 2021

Last summer (June 2020) Apple introduced a new iOS 14 App Tracking Transparency framework. It is not really exciting news for businesses, which closely work with any app-related data. And here is why.
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Google Analytics – eCommerce Overview

24 September 2020

The purpose of this article is to provide the walk-through of the eCommerce reporting (enhanced eCommerce) in Google Analytics, the reports available and their usage.
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Google Analytics App + Web Tracking

2 September 2020

Not so long ago Google released a new feature - ‘App + Web Property’ that allows tracking data from both mobile apps and websites. In this blog post, we will learn what features ‘App + Web Property’ offers.
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Passing Customers’ Data to Google Analytics from Shopify

20 July 2020

Hey, world of analytics experts and enthusiasts! We want to share with you a quick ‘how to’ guide on passing customer identifier and customer type (new vs. repeat) into Google Analytics from Shopify using Google Tag Manager. Note: the same logic could be used to track purchases by new vs. repeats customers within ad platforms – Facebook Ads, Google Ads, etc.
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