How to Create a Viable First-Party Data Strategy in 2024?

3 January 2024

Discover the 9 key steps to build a first-party data strategy that maximizes customer data and enhances your marketing efforts.
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Maximize Your Data Retention in Google Analytics 4 (GA4) 

30 November 2023

Learn how to manage data storage and protect privacy with GA4 data retention settings.
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How to Read and Interpret Google Analytics 4 Reports to Drive Business Success

24 November 2023

Get to know how to read Google Analytics 4 reports to uncover customer insights, optimize marketing strategies, and drive business growth.
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How to Preserve Google Analytics Historical Data

11 November 2023

Fearing to lose your Google Analytics’ historical data? Don't worry! This guide will show you four ways to save data during the UA-to-GA4 migration.
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Understanding Predictive Audiences in GA4

28 February 2023

Whether you're looking for more leads or deeper customer insights, using Predictive Audiences helps take your analytics to the next level. Learn how it works with this easy step-by-step guide.
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How to Migrate Reports from Universal Analytics (UA) to Google Analytics 4 (GA4)?

16 February 2023

Learn how to migrate your Looker (Data) Studio, BigQuery, and custom reports from Universal Analytics to Google Analytics 4.
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ML and Data Science for Marketing and eCommerce Projects

1 February 2023

Learn how machine learning and data science can help increase the profitability of your marketing and eCommerce projects.
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How to Connect and Export Data from GA4 to BigQuery?

26 January 2023

Learn how to connect your Google Analytics data to BigQuery for more powerful data analysis.
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What is Attribution Modeling and Why It’s Important

8 December 2022

Attribution modeling is essential for understanding how different marketing channels work together. Learn about the different types of attribution models and find the one that's right for you.
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