Blog: Google Analytics

With browsers tightening privacy rules, ad-blockers on the rise, and cookies becoming less reliable, traditional client-side tracking is rapidly losing its accuracy. In fact, up to 40% of conversions are now hidden from browser-based tools, which means that marketers are often optimizing campaigns based on partial or distorted data. Server-side tracking changes that equation. By […]

Google Analytics 4 is full of advanced features, but unlocking its full potential takes more than just a basic setup. Whether you’re tracking conversions, spotting drop-offs, or sharing reports with stakeholders, the right GA4 techniques and tricks can make your data far more actionable. To help you get more clarity, efficiency, and impact from your […]

Discover the 9 key steps to build a first-party data strategy that maximizes customer data and enhances your marketing efforts.

Learn how to manage data storage and protect privacy with GA4 data retention settings.

Get to know how to read Google Analytics 4 reports to uncover customer insights, optimize marketing strategies, and drive business growth.

Fearing to lose your Google Analytics’ historical data? Don't worry! This guide will show you four ways to save data during the UA-to-GA4 migration.

Whether you're looking for more leads or deeper customer insights, using Predictive Audiences helps take your analytics to the next level. Learn how it works with this easy step-by-step guide.

Learn how to migrate your Looker (Data) Studio, BigQuery, and custom reports from Universal Analytics to Google Analytics 4.

Learn how machine learning and data science can help increase the profitability of your marketing and eCommerce projects.