Blog: Google Analytics

Discover the 9 key steps to build a first-party data strategy that maximizes customer data and enhances your marketing efforts.

Learn how to manage data storage and protect privacy with GA4 data retention settings.

Get to know how to read Google Analytics 4 reports to uncover customer insights, optimize marketing strategies, and drive business growth.

Fearing to lose your Google Analytics’ historical data? Don't worry! This guide will show you four ways to save data during the UA-to-GA4 migration.

Whether you're looking for more leads or deeper customer insights, using Predictive Audiences helps take your analytics to the next level. Learn how it works with this easy step-by-step guide.

Learn how to migrate your Looker (Data) Studio, BigQuery, and custom reports from Universal Analytics to Google Analytics 4.

Learn how machine learning and data science can help increase the profitability of your marketing and eCommerce projects.

Learn how to connect your Google Analytics data to BigQuery for more powerful data analysis.

Attribution modeling is essential for understanding how different marketing channels work together. Learn about the different types of attribution models and find the one that's right for you.