PPC Management Challenges for SMBs

19 April 2024

Navigating PPC advertising can present many complexities for small and medium-sized businesses. The companies face different challenges when it comes to effectively managing PPC campaigns. In this article, we’ll go through the difficulties that SMBs encounter in PPC management and share tips on how to overcome them, ensuring optimal performance and ROI in a competitive […]
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Key Updates from Google for H1 2024

4 April 2024

Being up-to-date isn’t just about staying in the flow; it’s about staying ahead. By remaining informed about the latest updates, trends, and technologies, digital advertisers can adjust their strategies, optimize their campaigns, and ultimately achieve marketing success. Explore the latest Google Product updates for H1 2024 in our overview. Table of Contents: What is Google […]
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Google Consent Mode V2: Why and How to Implement It

14 March 2024

According to Cisco Consumer Privacy Survey, 81% of users believe a company’s treatment of their personal data reflects its view of them as customers, 63% of users believe most companies aren’t transparent about how their data is used, and 48% have stopped online shopping due to privacy concerns. When privacy policy questions are at the […]
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How to Enhance Easter Day Digital Marketing Campaigns

5 March 2024

69% of consumers in the US plan to celebrate Easter this year. For businesses, it’s a good chance to boost sales. Crafting a successful Easter campaign can be quite a task. However, with the proper groundwork, you’ll be poised to capitalize on this seasonal opportunity while engaging your target audience effectively. We will guide how […]
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How To Choose an Advertising Agency for Your Business to Make Your Projects a Success

27 February 2024

Nearly 90% of small businesses use digital advertising. Medium-sized companies allocate 2.5% to 5% of their revenue to digital marketing efforts. Digital ad spending worldwide was estimated at 627 billion U.S. dollars in 2023.  The success of advertising campaigns hinges heavily upon the strategic prowess of the chosen digital advertising agency. A well-aligned agency can […]
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St. Patrick’s Day Marketing Ideas to Boost Online Sales

22 February 2024

St. Patrick’s Day is celebrated worldwide. It’s a big deal for the Irish diaspora in many countries, particularly in the United States, where many people have Irish ancestry. People worldwide wear green clothes, buy food, and use decor for the lucky holiday. Brands have a great opportunity and potential to boost online sales during the […]
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How Much Do Google Ads Cost in 2024?

10 January 2024

Discover the true cost of Google Ads for your business. Learn how to budget and determine if it's worth it. Average costs per click and more.
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How Much Do Facebook (Meta) Ads Cost in 2024?

6 January 2024

Discover the average cost of Facebook ads in 2024, including cost per click and impressions. Learn how to reduce your Facebook ad spend and win big.
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How to Boost Your Pet Shop Sales with Effective Marketing Strategies

2 January 2024

Discover how to succeed in the pet industry by leveraging digital marketing. Boost your online presence and sales with these pet eCommerce marketing tips and strategies.
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