Prepare Your eCommerce Store for The Holiday Season

20 December 2024

The holiday season is the busiest and most profitable time for eCommerce businesses, with shoppers eager to find the perfect gifts whilst taking advantage of discounts. Every business should embrace this opportunity by preparing for the event, providing a great shopping experience, and standing out in a competitive market. Uncover plenty of helpful tips in […]
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Our Top Christmas Ads to Get Your Audience into the Holiday Spirit

19 December 2024

Get ready to embrace the magic of the holiday season with Christmas ads designed to not only put your customers in the holiday spirit but also drive sales. Our ad expert has carefully selected the top-performing ads—let’s take a look. Table of Contents: Dynamic Product Ads Collection Ads with Christmas Elements Christmas Video Ads with […]
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Our BFCM 2024 Results

5 December 2024

Black Friday and Cyber Monday have finally come to an end, which means it’s the perfect time to celebrate the incredible achievements we’ve made amid all of the action. It was an intense and exciting period, and we’re thrilled to share that we generated over $25 million this BFCM for eCommerce brands.  BFCM 2024 Results […]
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Ad Concepts You Don’t Want to Miss During BFCM 2024

14 November 2024

In recent years, Black Friday has evolved from a Thanksgiving side event to a crucial date on every eCommerce brand’s calendar. Research from Statista shows that most US retailers view major sales events like Black Friday and Cyber Monday as powerful revenue drivers. To capitalize on this opportunity, brands should invest in advertising to ensure […]
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7 Winning Thanksgiving Marketing Ideas to Boost Your Sales in 2024

12 September 2024

Thanksgiving is around the corner! It’s the perfect time for businesses to connect with their audience, boost engagement, and increase sales through thoughtful and festive marketing. Crafting a successful campaign requires creativity, strategy, and relevance. In this article, we’ll share useful tips and showcase inspiring Thanksgiving ads to help you craft a campaign that boosts […]
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Key Ads Insights from Google Think Retail 2024 for a Successful Holiday Season

5 September 2024

At the end of August, Google hosted its Think Retail on Air 2024, a conference for retail marketing executives to help businesses prepare for the upcoming holiday season.  Jyotika Prasad, Google’s Director of Retail Ads, highlighted the importance of adapting to changing consumer behaviors. “The holiday season has evolved. It’s no longer just about Black […]
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6 Meta and 9 Google Ads Strategies to Win Black Friday in 2024

29 August 2024

How we ran Meta & Google Ads campaigns to turn $1M into Black Friday sales gold. Best Black Friday marketing strategies for eCommerce businesses.
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Your Perfect Holiday Marketing Campaign: 15 Successful Strategies (+Meta Holiday Checklist) 

16 July 2024

The festive season is coming on the heels. Check out our comprehensive holiday marketing campaign checklist to be well-equipped for the holiday buzz.
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Google’s Newest Ads Innovations

23 May 2024

Google just wrapped up its Google Marketing Live 2024! Have you watched it? If not, we will briefly share the key features and updates in digital advertising. Keep reading our brief summary.  Table of Contents: Google’s Ads Innovations from Google Marketing Live Gemini 1.5 Pro Project Astra    New Experiences for Search Ads  Enhancements in […]
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