Ad Concepts You Don’t Want to Miss During BFCM 2024

In recent years, Black Friday has evolved from a Thanksgiving side event to a crucial date on every eCommerce brand’s calendar. Research from Statista shows that most US retailers view major sales events like Black Friday and Cyber Monday as powerful revenue drivers. To capitalize on this opportunity, brands should invest in advertising to ensure their Black Friday deals stand out—organic Meta campaigns alone are no longer enough to effectively reach a target audience. In this article, we will guide you through proven Meta ad formats that will enhance your campaigns and help you succeed during BFCM 2024.

1. Concept 1: Evergreen Ads – “Don’t Hit Pause”
2. Concept 2: Top Ads with Black Friday Messaging
3. Concept 3: Image Ads – Simple But Effective
4. Concept 4: Video Ads – Offer First, Details Later
5. Concept 5: Dynamic Catalog Ads with Frames
6. Concept 6: Short GIF Ads – Quick & Impactful
7. Maximize Revenue By Implementing Proven Meta Ads Formats With VIDEN

Concept 1: Evergreen Ads – “Don’t Hit Pause”

Your high-performing, year-round ads are primed for BFCM success. If they’ve been bringing in results, they’ll work even harder with seasonal demand. By amplifying these proven campaigns, you’ll reach an even larger, purchase-ready audience who is eager to take advantage of holiday deals. 

Concept 2: Top Ads with Black Friday Messaging

Black Friday isn’t the time to gamble on too many new concepts. Instead, leverage your top-performing ads. By simply adding Black Friday messaging, like an eye-catching banner or meme overlay with your offer, you ensure a high chance of success without spending extra on untested ideas. So use your best evergreen assets and incorporate the offer into the ad copy instead of changing the creative.

6 Meta and 9 Google Ads Strategies to Win Black Friday in 2024

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Concept 3: Image Ads – Simple But Effective

Be sure to include your product image, offer, discount code, and end date. Straightforward ads are ideal for all funnel stages, ensuring lower CPM and easy scalability. This simplicity appeals to a broad audience and drives action, whether customers are discovering your brand for the first time or ready to make a purchase.

VIDEN’s Black Friday ads for Watercolor and BikesOnline

Concept 4: Video Ads – Offer First, Details Later

Place the offer front and center in your ad. A quick, clear message captures attention instantly, setting the stage for any additional details you want to include, if relevant. Leading with the main offer ensures your audience knows exactly what’s available at a glance, making it easier to engage viewers and encourage them to learn more.

VIDEN’s Black Friday Video for WMP 

Concept 5: Dynamic Catalog Ads with Frames

Catalog ads are your perfect choice to showcase various products, whether it’s clothing, cycling gear, accessories, or other items. Including a prominent frame that highlights your offer along with essential product details immediately grabs attention, drawing viewers in and encouraging them to explore more. This format helps potential customers see the range of what you offer and makes it easy for them to understand the value at a glance.

VIDEN’s Black Friday ad with frames for Epic Cycles

Concept 6: Short GIF Ads – Quick & Impactful

Short 3-5 second GIFs communicate the offer clearly while showcasing products and USPs. This format is particularly effective for capturing the urgency of Black Friday, as the quick, dynamic visuals grab attention and drive immediate interest. GIFs are perfect for highlighting limited-time offers and enticing viewers to act fast before the deals run out.

Maximize Revenue By Implementing Proven Meta Ads Formats With VIDEN

Need help developing a winning Black Friday ad campaign? Book a 15-minute Black Friday strategy call with our ads experts.