How to Prepare for Amazon Black Friday & Cyber Monday 2025: 6 Proven Steps for Sellers

The fourth quarter is the most profitable season for eCommerce businesses. With Thanksgiving Day kicking off the holiday shopping season, followed by Black Friday, Cyber Monday, and the Christmas sales period, competition peaks – and so do opportunities. As more brands enter the market and marketing strategies evolve, it becomes increasingly difficult to stand out. Below are six proven steps to boost your Amazon marketing strategy during the discount season and ensure a successful sales performance.

Table of Contents:

1. Step 1: Check and Optimize Your Inventory
2. Step 2: Focus on Bestsellers
3. Step 3: Don’t Overspend – Focus on Comprehensive Marketing
4. Step 4: Work on External Traffic and Social Media
5. Step 5: Plan Additional Offers Before and After BFCM
6. Step 6: Prepare Your Amazon Storefront
7. Boost Amazon Sales by Implementing the Best Black Friday Marketing Strategies With VIDEN

Step 1: Check and Optimize Your Inventory

Before Black Friday arrives, make sure your best products are well-stocked. Anticipate higher demand, as top-performing items often continue selling well after November. Use Amazon’s Inventory Performance Index (IPI) to track capacity and prevent stockouts or overstocking.

Step 2: Focus on Bestsellers

Your bestsellers typically drive the majority of your sales. Customers expect discounts on these items, and if they don’t find an appealing offer, they’ll go to competitors. Prioritize these products in your promotional campaigns and ensure their listings are fully optimized for visibility and conversion.

Step 3: Don’t Overspend – Focus on Comprehensive Marketing

Avoid overbidding or overspending in an attempt to push your products onto Amazon’s first page – especially if your product isn’t competitive in price, rating, or quality. Instead, use a balanced, data-driven strategy. Combine Amazon PPC, external traffic, and organic ranking improvements to build sustainable visibility.

Step 4: Work on External Traffic and Social Media

Amazon rewards listings that attract traffic from outside the platform. Leverage social media marketing, influencer collaborations, and content marketing to drive qualified visitors to your listings. External clicks signal the algorithm that your product is in demand, helping boost organic rankings under the A10 algorithm.

Step 5: Plan Additional Offers Before and After BFCM

Don’t focus solely on the main event days. Build a schedule of offers to maintain momentum before and after Black Friday and Cyber Monday. Pre-sale deals can warm up audiences, while post-sale discounts help sustain your product ranking and extend visibility beyond the peak period.

Step 6: Prepare Your Amazon Storefront

During major sales events, shoppers often explore brand stores to view all available offers. Ensure your Amazon Storefront is visually appealing, easy to navigate, and reflects your brand identity. Add seasonal banners, videos, and shoppable images to create an engaging shopping experience.

Boost Amazon Sales by Implementing the Best Black Friday Marketing Strategies With VIDEN

Black Friday 2025 will be more competitive than ever – especially on Amazon, where thousands of brands will fight for shoppers’ attention. With the right preparation and data-driven marketing strategy, your eCommerce brand can turn this season into its biggest growth opportunity yet.

If you want to go beyond basic discounts and build a high-performing Amazon strategy focused on visibility, profitability, and sustainable growth – book a 15-minute Black Friday strategy call with VIDEN.

Our team of Amazon advertising experts will help you plan profitable deals, set up optimized campaigns across Sponsored Ads, and create high-converting content that stands out during the busiest shopping period of the year.

Let’s make your Amazon BFCM 2025 your most successful sales event yet – together with VIDEN!