Digital advertising

Comparing Google Demand Gen and Meta Ads: A True Apples-to-Apples Look

16 December 2025

For years, marketers have struggled to compare Google’s Demand Gen campaigns with paid social channels like Meta Ads (Facebook Ads) due to differing attribution rules and conversion methods. This often made Demand Gen appear less effective. However, in April 2025, Google introduced Platform Comparable metrics, which align its attribution with paid social, offering a clearer, […]

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The Importance of Multichannel Advertising for eCommerce Businesses

20 March 2025

For eCommerce businesses looking to expand their reach and connect with customers across various touchpoints, adopting multichannel advertising is crucial. It strengthens a sales funnel, making it more efficient and adaptable to changing market conditions. But what are the other advantages of multichannel advertising? Why is advertising your products or services across different platforms important […]

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Struggling with Meta Ads? Here Are Signs You Might Need Expert Help

20 February 2025

How do you know if you’re making the most out of your Meta ads budget or just throwing money into the void? This question can be complicated to answer. There are plenty of signs that something might be off, whether it’s a poor return on ad spend, trageting the wrong audience, ad fatigue creeping in, […]

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How to Launch a Successful Women’s Day Ad Campaign in 2025

13 February 2025

Celebrated on March 8, International Women’s Day is a time to highlight empowerment, inclusivity, and appreciation. For eCommerce brands, it’s also a great opportunity to launch ad campaigns that will help them connect with their customers and drive engagement and sales. In this guide, Victoria Saniukevich, Head of Marketing at VIDEN, will dive into both […]

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How to Measure Incrementality in Advertising: VIDEN’s Detailed Guide

29 January 2025

Figuring out what drives growth can be tricky for marketers. But that’s where incrementality testing comes in. This methodology helps businesses measure the real impact of their marketing initiatives and separates the noise from what drives actual results. While measuring incrementality can be challenging, there is no need to worry. Darya Kislova, our marketing analyst, […]

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