Blog
How to Prepare for Amazon Black Friday & Cyber Monday 2025: 6 Proven Steps for Sellers
4 November 2025
Black Friday 2025 is coming – and competition on Amazon will be fiercer than ever.
Follow VIDEN’s 6 strategic steps to prepare your store, attract customers, and turn this season into your most profitable yet.
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eCommerce Black Friday 2025 Checklist: From Sale Planning to Content That Converts
30 October 2025
Black Friday 2025 will be more competitive than ever. Here’s your complete eCommerce checklist – from sale planning to ad content that converts.
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Black Friday 2025: Top-Performing Ad Creatives That Sell
23 October 2025
Planning your Black Friday campaigns? Get inspired by real ad examples that grabbed attention, boosted conversions, and made ecommerce brands stand out during the biggest sale of the year.
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Black Friday & Cyber Monday 2025: FAQ for eCommerce Brands (Q&A)
24 September 2025
Maximize your Black Friday and Cyber Monday 2025 results with smart campaigns, high-performing Google & Meta ads, and proven ecommerce strategies.
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7 Meta and 9 Google Ads Strategies to Win Black Friday in 2025
29 August 2025
How we ran Meta & Google Ads campaigns to turn $1M into Black Friday sales gold. Best Black Friday marketing strategies for eCommerce businesses.
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7 Reasons Why Google Ads Might Not Be Working for You
22 July 2025
You’re pouring money into Google Ads, but nothing’s clicking, literally and figuratively. Leads are down, conversions are a mystery, and ROI is… let’s not even go there. The dashboard is full of numbers but none of them seem to equal success. Sound familiar? Alina, our PPC expert, has outlined the most common reasons why Google […]
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How to Optimize Search Ads in 2025
15 July 2025
With the competition for attention and conversions getting fiercer in 2025, simply running Google Ads isn’t enough. According to Google’s recent internal data, advertisers who regularly optimize their ads see up to 12% higher conversions compared to those who don’t. Mikita, our digital marketing manager, has shared how to optimize Google search ads campaigns for […]
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What Is Server-Side Tracking and Why Has It Become Essential for Businesses?
26 June 2025
With browsers tightening privacy rules, ad-blockers on the rise, and cookies becoming less reliable, traditional client-side tracking is rapidly losing its accuracy. In fact, up to 40% of conversions are now hidden from browser-based tools, which means that marketers are often optimizing campaigns based on partial or distorted data. Server-side tracking changes that equation. By […]
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Why Continuous Product Analytics Is the Only Real Insurance for Digital Growth
5 June 2025
Think back five years. TikTok was a fringe lip-sync app, third-party cookies seemed immortal, and most “Buy Now, Pay Later” buttons hadn’t appeared yet. If your product’s most critical user flow was last redesigned in that era, or even two years ago, its once-dependable conversion rate is probably living on borrowed time. As the saying […]
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