How Much Do Google Ads Cost: 2021 vs. 2022

3 January 2022

Google Ads is one of the largest advertising platforms that allows brands to reach potential customers through a great variety of ad formats, including search, shopping, video and display. It’s a popular choice for brands that are looking to start advertising their business online, and many of them have a lot of questions about Google Ads. […]
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Amazon Ads: The Ultimate Guide For Beginners

29 December 2021

Contents What Is Amazon Advertising Is Amazon Worth It: Pros & Cons How Amazon Advertising Works Before You Begin Amazon Ad Types Create Your First Campaign Amazon Ads Campaign Optimization Tips Conclusion What is Amazon Advertising? After launching in 2018, Amazon Advertising (previously known as Amazon Marketing Services) has become one of the largest digital […]
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How To Structure Your Google Ads Search Campaigns: Google Ads Account Structure Templates

20 December 2021

Having a solid account structure is the backbone of a successful account on any advertising platform. It allows you to control when, where, and for which searches you want your ads to appear, and how much you spend on different streams of traffic, incoming from your marketing campaigns. With a well-built account structure, you’ll have: […]
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What Is Google Display & Video 360: Should You Use DV360 For Your Business

6 December 2021

What Is Google Display & Video 360? Evolved from DoubleClick Bid Manager, Google Display & Video 360 (DV360) is Google’s own demand-side platform (DSP) – a programmatic solution that allows advertisers to bid on and buy inventory from publishers or ad exchanges outside Google’s network. DV360 offers wide functionality for marketers and businesses looking to […]
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CVR Optimization: Optimize The Offer, Not The Ad

29 November 2021

What Is Conversion Rate Optimization? Conversion rate (CVR) optimization is a process of refining all elements of your funnel – from marketing campaigns to website design and functionality – to minimize the drop-offs that happen at every stage of a customer journey. It’s also seen as an efficient way to increase profits from sales without […]
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Viden Awarded Top Google Ads Agency By DesignRush

2 November 2021

We’re excited to announce that Viden has been recognized as one of the top 30 Google Ads Agencies on DesignRush! After evaluating Viden’s achievements and performance with data-driven marketing solutions across Google, the online platform gave us a spot among the best advertising agencies, specializing in delivering Google Ads campaign management and digital strategy services. […]
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How to Structure Your Facebook Campaigns: Templates for B2B & B2C Businesses

1 November 2021

Advertising on Facebook, there are infinite ways to promote your business and reach your target audience across the platform. And while you can get as creative as you want, taking a measured and methodical approach to your account’s structure is a tried and true way to get the most value for your brand from Facebook […]
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Google’s Ending Expanded Text Ads (ETAs) In 2022: How To Prepare

1 November 2021

Recently, Google announced that starting from 30 June 2022, it will no longer be possible to create or edit Expanded Text Ads (ETAs). However, existing ETAs will remain active, and advertisers will be able to pause or resume them as needed. Although responsive search ads proved to be more efficient overall (according to Google), with […]
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Facebook Shop: An Easy Set-Up Guide & Best Practises In Advertising

1 November 2021

What is a Facebook Shop? Facebook Shop is a powerful e-commerce tool integrated with Facebook. With its help, businesses can show their products to millions of people, selling them directly on Facebook or Instagram (for US shops only). It’s a free feature with a limited country availability (you can verify if you’re eligible here), which […]
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