Blog
How Much Do TikTok Ads Cost in 2024?
27 June 2024
TikTok has evolved beyond entertainment videos. With over 1.6 billion monthly active users, it’s become a valuable advertising platform for promoting businesses. Here comes the question, “How much do TikTok Ads cost?”. Whether you are already running campaigns and wondering about the changes in TikTok costs or just looking for a comparison with other advertising […]
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The Importance of Using Analytics in Advertising
20 June 2024
Nowadays, businesses face the challenge of constantly refining their advertising campaigns to optimize performance. Given the complexity of the modern consumer’s journey, with its numerous touchpoints and channels, leveraging analytics in advertising plays a crucial role for businesses in achieving their desired outcomes. In 2022, Gartner reported that 53% of marketing decisions were driven by […]
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Prevent Data Loss: Set Up BigQuery Error Notifications
13 June 2024
BigQuery has gained significant popularity and is increasingly utilized in numerous projects. Google’s cloud-based data warehouse solution is known for its scalability, speed, and ability to handle large datasets efficiently. As more organizations integrate BigQuery into their data processing and analytics workflows, robust monitoring and alerting mechanisms are essential. Implementing alerts for jobs that encounter […]
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Do Google Ads Work for Small Businesses?
7 June 2024
According to Google, 98% of global consumers surveyed shop online. That includes browsing, researching, and buying. Hubspot highlights that 90% of internet users see Google Ads, and 63% have clicked on a Google ad. As business owners, you may be asking yourself whether Google Ads are worth using or not. Some of you face challenges […]
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VIDEN Has Been Recognized as a Clutch 2024 Global Award Winner
31 May 2024
We are thrilled to announce that VIDEN has been recognized as a 2024 Spring Global Award winner for digital advertising and analytics services on Clutch, the leading global marketplace for B2B service providers. Clutch Global Leaders are selected through a rigorous process emphasizing industry expertise and proven delivery capabilities. This award is a testament to […]
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How To Create A Meaningful Ecommerce Analytics Dashboard: A Step-by-step Guide
30 May 2024
Are you drowning in a huge amount of e-commerce data? There’s no other way to escape it if you want your e-commerce store to succeed. However, you can make analyzing your data much more enjoyable and effective. The key is to present e-commerce data analytics visually. Data visualization plays a big role in data-driven decision-making. […]
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Google’s Newest Ads Innovations
23 May 2024
Google just wrapped up its Google Marketing Live 2024! Have you watched it? If not, we will briefly share the key features and updates in digital advertising. Keep reading our brief summary. Table of Contents: Google’s Ads Innovations from Google Marketing Live Gemini 1.5 Pro Project Astra New Experiences for Search Ads Enhancements in […]
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VIDEN Wins the Manifest Award for Most Reviewed B2B Company in Dubai for 2024
15 May 2024
We are thrilled to announce that VIDEN has been named an award-winning company on the Manifest! The Manifest has officially recognized the most reviewed and recommended B2B service providers in Dubai for 2024. VIDEN has been introduced as a leader in the following categories: Most Reviewed PPC Company; Most Reviewed Social Media Marketing Company; Most […]
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Father’s Day Marketing Strategies to Boost Sales in 2024
8 May 2024
As Father’s Day 2024 approaches, eCommerce businesses seek different ways to connect with customers and boost sales. This special time offers a prime opportunity to celebrate with targeted marketing strategies. The question is “How to develop a range of effective Father’s Day marketing strategies?” Let’s try to figure it out! Key Takeaways In the US, […]
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