Blog
VIDEN Has Been Recognized as a 2024 Fall Global Award Winner on Clutch
18 November 2024
We are thrilled to announce that VIDEN has been recognized as a 2024 Fall Global Award Winner for digital advertising and analytic services on Clutch, the leading global marketplace for B2B service providers. Clutch Global Leaders are chosen through a rigorous process that highlights industry expertise and a strong track record of successful delivery. Such […]
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Ad Concepts You Don’t Want to Miss During BFCM 2024
14 November 2024
In recent years, Black Friday has evolved from a Thanksgiving side event to a crucial date on every eCommerce brand’s calendar. Research from Statista shows that most US retailers view major sales events like Black Friday and Cyber Monday as powerful revenue drivers. To capitalize on this opportunity, brands should invest in advertising to ensure […]
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Choosing the Right Marketing Support: Agency vs. In-House vs. Freelancer
10 October 2024
A strong marketing strategy is essential for business growth, and the team you select to execute it plays a crucial role on the road to success. Whether you are managing existing campaigns or looking to scale up, one question always arises: “Should I build an in-house team, work with an agency, or hire a freelancer?” […]
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Google Analytics 4 for NonProfit Advertising: A Comprehensive Guide
3 October 2024
Nonprofit organizations differ from businesses and have their unique mission and goals. However, like any organization, nonprofits need to market themselves effectively to reach their target audience and achieve their objectives. Effective advertising plays a big role (investments in digital advertising by nonprofits increased by 28% in 2023), but it’s equally important to measure and […]
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Clutch Recognizes VIDEN as one of the Game-Changing Digital Marketing Agencies
18 September 2024
There are a lot of ways how you can improve your business and its performance by utilizing digital marketing. It has been the cornerstone for a lot of successful companies in the digital space today! Learn more about how you can strategize and plan your digital marketing efforts to align with your goals and find […]
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7 Winning Thanksgiving Marketing Ideas to Boost Your Sales in 2024
12 September 2024
Thanksgiving is around the corner! It’s the perfect time for businesses to connect with their audience, boost engagement, and increase sales through thoughtful and festive marketing. Crafting a successful campaign requires creativity, strategy, and relevance. In this article, we’ll share useful tips and showcase inspiring Thanksgiving ads to help you craft a campaign that boosts […]
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Key Ads Insights from Google Think Retail 2024 for a Successful Holiday Season
5 September 2024
At the end of August, Google hosted its Think Retail on Air 2024, a conference for retail marketing executives to help businesses prepare for the upcoming holiday season. Jyotika Prasad, Google’s Director of Retail Ads, highlighted the importance of adapting to changing consumer behaviors. “The holiday season has evolved. It’s no longer just about Black […]
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6 Meta and 9 Google Ads Strategies to Win Black Friday in 2024
29 August 2024
How we ran Meta & Google Ads campaigns to turn $1M into Black Friday sales gold. Best Black Friday marketing strategies for eCommerce businesses.
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Guide to Attribution Models in Google Analytics 4 (GA4)
22 August 2024
Customers’ path to the conversion is complicated and nonlinear at times: users come and go and return to the site again using various sources such as organic searches, referral links, or an ad targeted to a user in one of the social networks. Here come attribution models in GA4 to determine which source made the […]
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