Tag: Enhanced measurement

For years, marketers have struggled to accurately compare Google Demand Gen campaigns with paid social channels like Meta Ads (Facebook and Instagram Ads) due to fundamental differences in attribution models, conversion windows, and reporting methodologies. As a result, Demand Gen performance often appeared weaker or less efficient when evaluated alongside paid social, despite driving meaningful […]

Learn how to use Enhanced Measurement in Google Analytics 4 to collect more data about your users and improve your marketing and business decisions.