Tag: Enhanced measurement

For years, marketers have struggled to compare Google’s Demand Gen campaigns with paid social channels like Meta Ads (Facebook Ads) due to differing attribution rules and conversion methods. This often made Demand Gen appear less effective. However, in April 2025, Google introduced Platform Comparable metrics, which align its attribution with paid social, offering a clearer, […]

Learn how to use Enhanced Measurement in Google Analytics 4 to collect more data about your users and improve your marketing and business decisions.