10 eCommerce Advertising Strategies to Drive More Sales in 2023

5 May 2023

Looking to boost sales for your eCommerce store? Check out our 10 effective advertising strategies for 2023. Drive more conversions and revenue with these proven tips.
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How Much Do Facebook (Meta) Ads Cost in 2023?

2 May 2023

In this article, we'll discuss the rising costs of Facebook (Meta) Ads, its impact on businesses, and best practices for optimizing your Facebook Ads campaigns.
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How To Adapt To Facebook Audience Targeting Changes In 2022

16 August 2022

Meta has removed a wide number of Detailed Targeting options from Facebook Ads in 2022. Сapture your audiences with alternative Facebook Ads Targeting Options.
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How to Structure Your Facebook Campaigns: Templates for B2B & B2C Businesses

1 November 2021

Advertising on Facebook, there are infinite ways to promote your business and reach your target audience across the platform. And while you can get as creative as you want, taking a measured and methodical approach to your account’s structure is a tried and true way to get the most value for your brand from Facebook […]
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Facebook Shop: An Easy Set-Up Guide & Best Practises In Advertising

What is a Facebook Shop? Facebook Shop is a powerful e-commerce tool integrated with Facebook. With its help, businesses can show their products to millions of people, selling them directly on Facebook or Instagram (for US shops only). It’s a free feature with a limited country availability (you can verify if you’re eligible here), which […]
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Facebook Ads: How to Increase Conversion Rate

18 August 2021

Do you need your Facebook Ads to turn more clicks into conversions? Here are a few simple ways you can improve your conversion rate.
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How to Create Retargeting Ads on Facebook and Google and Use Them Effectively

10 August 2021

Increase conversions and ROI with Google and Facebook retargeting ads! Learn how to target audiences on that have already visited your website, so you can keep them coming back for more.
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Social Media Platforms 2021: Which to Invest In?

7 May 2021

Social media marketing allows brands to showcase their products and services to a target audience via several social media platforms. This article offers insights based on the 2020 Social Media Marketing Industry Report concerning beneficial tips that would guide marketers, advertisers, and brands to making informed decisions on which social media platforms to invest in in the second half of 2021.
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Mobile-First Creatives: Why Worth Caring and How to Develop One

5 May 2021

The inventive introduction of mobile ads has assumed a substantial share of our daily endeavors. The current growth rate of mobile phone users stands at a rate of 1.9% annually. Statista's report in 2020 said that the number of mobile phone users globally reached 6.95 billion, with estimates indicating that this number could grow up to 7.1 billion this year. More so, by 2024, the number of worldwide mobile phone users is anticipated to stand at 7.41 billion.
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