How to Expand Your Target Market and Lift The Business with Dashing Growth

23 February 2021

Your business might have a loyal customer base, however, it is always a good idea to look for ways to attract new clients. One of the solutions to tackle that is to extend your target market. How? Let’s dig deeper. The tactic is to understand motivations and triggers that can work for different buyers’ segments and use them for developing persuasive creatives when placing the ads.
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3 Marketing Tactics to Follow Now to Drive Better Results

9 February 2021

Streaming platforms such as Netflix and YouTube are changing Americans' viewing habits. And since the onset of the COVID pandemic, this includes viewers from around the world. Using data from the Nielsen study, about 60 percent of adults 18-34 years old are more likely to subscribe to more than one video service. Nearly 50 percent of people confirm that they own at least three different subscriptions.
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IOS 14 Tracking Limitations – How to Prepare Website Tracking for the Upcoming Changes (Part II)

5 February 2021

As the advertising industry knows, Apple has recently announced the upcoming changes towards data tracking on Apple devices. Supposedly, this will negatively affect the whole digital advertising framework on iPhones. In case you’re not familiar with the details, we recommend that you check out our first article with the announcement’s details.
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E-Commerce: 5 Hacks to Increase Your Instagram Post Engagement

2 February 2021

With over 1 billion active users per month, Instagram is an important tool for businesses to expand their brand outreach and prospective clientele. In comparison to Facebook, Instagram can generate over 4 x more interactions. And engagement rate is one of the most important metrics (after the channel and platform incrementality) you would like to analyze while posting on Instagram. Why? The more feedback you get, the more the audience is involved in the message you translate, the higher chance of a purchase. We’ve prepared some unobvious tricks that help e-Commerce brands to increase their engagement rate.
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How to Create Ads that Acquire New Clients for you

25 January 2021

You've heard the saying: instead of telling, it's better to show. And that also applies to advertising. People love to watch rather than reading and that is a matter of fact. According to Facebook Study, the ad creatives that use visuals rather than just having any text show higher lift:
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Marketing 2021: Strategies You DO & DO NOT Want To Measure during a pandemic

21 January 2021

Covid-19 has shaped the present and the future of businesses changing the way companies operate. Many processes were discontinued, paused, or at the very least, transitioned online. When people’s lives, both professional and personal, have been altered, marketing strategies change accordingly. A great question to ask is which efforts worth measuring. That’s why we’ve prepared the Do’s and Don’ts advised by the Google team when measuring marketing campaigns for 2021.
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Create highly engaging Instagram Stories

11 January 2021

Instagram Stories are just booming right now. Talking numbers, it’s 1 billion Stories that are shared every day through Facebook and Instagram and 2 million advertisers that are using Stories ads. People love to watch Stories more than scrolling their feed. According to a survey conducted by Facebook, 57% of users shared that Stories make them feel like they belong to a larger community and 73% of participants expressed that watching Stories helps them learn and experience new things outside their everyday lives.
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Agile Marketing: A Strategy That Helps You Win in 2021

4 January 2021

Digital technology is continuously changing the face of businesses. This calls for the implementation of new smarter marketing strategies. 2021 Global Marketing Trends by Deloitte Insights reports that 63% of executives agreed that the pandemic has triggered the digitalization and C-level will proceed to adopt it more further in business processes.
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Consumer Behavior in 2021: How to Adapt to Changes

17 December 2020

The far-reaching effects of the COVID-19 pandemic have fundamentally changed consumer behavior. While some changes are temporary, others can be expected for a long time to come and include multiple facets of consumers’ lives—from shopping habits to entertainment choices and even preferences for how they receive medical care. These changes are important for companies who intend to rise to the challenge of the resulting economic downturn and adapt to the new normal, both now and in the immediate future.
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