Social Media Platforms 2021: Which to Invest In?

7 May 2021

Social media marketing allows brands to showcase their products and services to a target audience via several social media platforms. This article offers insights based on the 2020 Social Media Marketing Industry Report concerning beneficial tips that would guide marketers, advertisers, and brands to making informed decisions on which social media platforms to invest in in the second half of 2021.
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Mobile-First Creatives: Why Worth Caring and How to Develop One

5 May 2021

The inventive introduction of mobile ads has assumed a substantial share of our daily endeavors. The current growth rate of mobile phone users stands at a rate of 1.9% annually. Statista's report in 2020 said that the number of mobile phone users globally reached 6.95 billion, with estimates indicating that this number could grow up to 7.1 billion this year. More so, by 2024, the number of worldwide mobile phone users is anticipated to stand at 7.41 billion.
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Increase your ROI by Running Effective Campaigns

20 April 2021

It's 2021, and a strong digital advertising strategy is an absolute necessity for brands looking to stay relevant in the market. Growing any business without an online presence was hard before the Covid hit and now it’s pretty much impossible. We’ve prepared a Step-by-Step Guide on the best practices to create successful campaigns using different marketing platforms that will help to strengthen your digital presence and increase ROI.
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How to Expand Your Target Market and Lift the Business with Dashing Growth

23 February 2021

Your business might have a loyal customer base, however, it is always a good idea to look for ways to attract new clients. One of the solutions to tackle that is to extend your target market. How? Let’s dig deeper. The tactic is to understand motivations and triggers that can work for different buyers’ segments and use them for developing persuasive creatives when placing the ads.
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3 Marketing Tactics to Follow Now to Drive Better Results

9 February 2021

Streaming platforms such as Netflix and YouTube are changing Americans' viewing habits. And since the onset of the COVID pandemic, this includes viewers from around the world. Using data from the Nielsen study, about 60 percent of adults 18-34 years old are more likely to subscribe to more than one video service. Nearly 50 percent of people confirm that they own at least three different subscriptions.
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IOS 14 Tracking Limitations – How to Prepare Website Businesses for the Upcoming Changes (Part II)

5 February 2021

As the advertising industry knows, Apple has recently announced the upcoming changes towards data tracking on Apple devices. Supposedly, this will negatively affect the whole digital advertising framework on iPhones. In case you’re not familiar with the details, we recommend that you check out our first article with the announcement’s details.
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E-Commerce: 5 Hacks to Increase Your Instagram Post Engagement

2 February 2021

With over 1 billion active users per month, Instagram is an important tool for businesses to expand their brand outreach and prospective clientele. In comparison to Facebook, Instagram can generate over 4 x more interactions. And engagement rate is one of the most important metrics (after the channel and platform incrementality) you would like to analyze while posting on Instagram. Why? The more feedback you get, the more the audience is involved in the message you translate, the higher chance of a purchase. We’ve prepared some unobvious tricks that help e-Commerce brands to increase their engagement rate.
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How to Create Ads that Acquire New Clients for You

25 January 2021

You've heard the saying: instead of telling, it's better to show. And that also applies to advertising. People love to watch rather than reading and that is a matter of fact. According to Facebook Study, the ad creatives that use visuals rather than just having any text show higher lift:
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Marketing 2021: Strategies You DO & DO NOT Want to Measure During a Pandemic

21 January 2021

Covid-19 has shaped the present and the future of businesses changing the way companies operate. Many processes were discontinued, paused, or at the very least, transitioned online. When people’s lives, both professional and personal, have been altered, marketing strategies change accordingly. A great question to ask is which efforts worth measuring. That’s why we’ve prepared the Do’s and Don’ts advised by the Google team when measuring marketing campaigns for 2021.
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