How to Structure Your Facebook Campaigns: Templates for B2B & B2C Businesses

How to Structure Your Facebook Campaigns: Templates for B2B & B2C Businesses

Advertising on Facebook, there are infinite ways to promote your business and reach your target audience across the platform. And while you can get as creative as you want, taking a measured and methodical approach to your account’s structure is a tried and true way to get the most value for your brand from Facebook Ads.
We have created different templates for large, medium and small B2C and B2B businesses to help you build an organized and successful Facebook Ads account, based on best practices, Facebook recommendations’ and our team’s insights, built on years of experience in the industry.

→  Download Now: Facebook Account Structure Templates

Facebook Ads Account Structure Templates

Whether your goal is to drive traffic to your website or maximize your conversions, these templates offer a blueprint for different businesses to maintain a well-structured account and its overall health. It is important, however, to keep in mind that each business and each account has different nuances that should be taken into consideration, when building your Facebook Ads structure. Think about what’s best for you, and make adjustments accordingly.

Interested in more Facebook Ads templates? Check out our Facebook Performance Overview template.

If you have questions about your Facebook Ads performance – feel free to reach out!

Get in touch

Got a question? We'd love to hear from you. Send us a message and we'll respond as soon as possible.



    By clicking submit, you agree to our Privacy Policy

    Latest Insights

    Get the tips from our experts to optimize and scale your campaigns

    15 July 2025

    How to Optimize Search Ads in 2025

    With the competition for attention and conversions getting fiercer in 2025, simply running Google Ads isn’t enough. According to Google’s recent internal data, advertisers who regularly optimize their ads see up to 12% higher conversions compared to those who don’t. Mikita, our digital marketing manager, has shared how to optimize Google search ads campaigns for […]

    Learn more

    8 May 2025

    Top 8 Tips on How To Grow Your Business On Amazon In 2025

    Amazon has long been known as a customer-first platform that sets high standards for personalization, speed, and technology. In 2025, Amazon is raising the bar yet again, evolving into a smarter and more connected ecosystem that is set to benefit both buyers and sellers. Shoppers are getting more precise search experiences, while brands gain access […]

    Learn more

    3 April 2025

    A Comprehensive Guide to Zombie SKUs Across Google Ads Shopping and P-Max Campaigns

    Zombie SKUs can quietly drain your resources without you even realizing it. These products receive little to no attention in your paid campaigns and are often overshadowed by higher-performing items, which can lead to many other issues down the road. Olga Bobchenok, our digital marketing specialist, has put together an all-encompassing guide to Zombie SKUs […]

    Learn more

    20 March 2025

    The Importance of Multichannel Advertising for eCommerce Businesses

    For eCommerce businesses looking to expand their reach and connect with customers across various touchpoints, adopting multichannel advertising is crucial. It strengthens a sales funnel, making it more efficient and adaptable to changing market conditions. But what are the other advantages of multichannel advertising? Why is advertising your products or services across different platforms important […]

    Learn more

    4 March 2025

    Amazon Big Spring Sale 2025: Tips for Sellers

    One of the biggest sales on Amazon is just around the corner. Is your eCommerce business ready for it? Our digital marketing expert, Nadia Tarasevich, has put together a checklist for eCom sellers to help them prepare for the event. Check it out! Table of Contents: What is Amazon’s Big Spring Sale? When Is the […]

    Learn more

    20 February 2025

    Struggling with Meta Ads? Here Are Signs You Might Need Expert Help

    How do you know if you’re making the most out of your Meta ads budget or just throwing money into the void? This question can be complicated to answer. There are plenty of signs that something might be off, whether it’s a poor return on ad spend, trageting the wrong audience, ad fatigue creeping in, […]

    Learn more

    13 February 2025

    How to Launch a Successful Women’s Day Ad Campaign in 2025

    Celebrated on March 8, International Women’s Day is a time to highlight empowerment, inclusivity, and appreciation. For eCommerce brands, it’s also a great opportunity to launch ad campaigns that will help them connect with their customers and drive engagement and sales. In this guide, Victoria Saniukevich, Head of Marketing at VIDEN, will dive into both […]

    Learn more

    29 January 2025

    How to Measure Incrementality in Advertising: VIDEN’s Detailed Guide

    Figuring out what drives growth can be tricky for marketers. But that’s where incrementality testing comes in. This methodology helps businesses measure the real impact of their marketing initiatives and separates the noise from what drives actual results. While measuring incrementality can be challenging, there is no need to worry. Darya Kislova, our marketing analyst, […]

    Learn more