Facebook Ads Performance Overview [TEMPLATE]

3 October 2024

Google Analytics 4 for NonProfit Advertising: A Comprehensive Guide

Nonprofit organizations differ from businesses and have their unique mission and goals. However, like any organization, nonprofits need to market themselves effectively to reach their target audience and achieve their objectives. Effective advertising plays a big role (investments in digital advertising by nonprofits increased by 28% in 2023), but it’s equally important to measure and […]

22 August 2024

Guide to Attribution Models in Google Analytics 4 (GA4)

Customers’ path to the conversion is complicated and nonlinear at times: users come and go and return to the site again using various sources such as organic searches, referral links, or an ad targeted to a user in one of the social networks. Here come attribution models in GA4 to determine which source made the […]

• Google Analytics 4

20 June 2024

The Importance of Using Analytics in Advertising

Nowadays, businesses face the challenge of constantly refining their advertising campaigns to optimize performance. Given the complexity of the modern consumer’s journey, with its numerous touchpoints and channels, leveraging analytics in advertising plays a crucial role for businesses in achieving their desired outcomes. In 2022, Gartner reported that 53% of marketing decisions were driven by […]

• eCommerce
• Advertising Analytics

13 June 2024

Prevent Data Loss: Set Up BigQuery Error Notifications

BigQuery has gained significant popularity and is increasingly utilized in numerous projects. Google’s cloud-based data warehouse solution is known for its scalability, speed, and ability to handle large datasets efficiently. As more organizations integrate BigQuery into their data processing and analytics workflows, robust monitoring and alerting mechanisms are essential. Implementing alerts for jobs that encounter […]

• Big Query

30 May 2024

How To Create A Meaningful Ecommerce Analytics Dashboard: A Step-by-step Guide

Are you drowning in a huge amount of e-commerce data? There’s no other way to escape it if you want your e-commerce store to succeed. However, you can make analyzing your data much more enjoyable and effective. The key is to present e-commerce data analytics visually. Data visualization plays a big role in data-driven decision-making. […]

• Google Data Studio
• Google Looker Studio
• eCommerce

28 March 2024

Navigating the Data Deluge: Prioritizing Key Metrics in the Age of Google Analytics 4

With the advent of Google Analytics 4 (GA4), the key business challenge becomes not collecting data but discerning what truly matters in the sea of data. 64% of marketing executives believe data-driven marketing is crucial to success in a hyper-competitive global economy. By prioritizing key metrics and avoiding the trap of tracking everything, businesses can […]

• Google Analytics 4
• eCommerce
• Key Metrics

3 January 2024

How to Create a Viable First-Party Data Strategy in 2024?

Discover the 9 key steps to build a first-party data strategy that maximizes customer data and enhances your marketing efforts.

• First-party data
• First-party data strategy
• Privacy-first advertising

30 November 2023

Maximize Your Data Retention in Google Analytics 4 (GA4) 

Learn how to manage data storage and protect privacy with GA4 data retention settings.

• Data retention
• Google Analytics 4
• Universal Analytics