About this report
The report shows all the performance metrics to evaluate the Facebook ads performance (top-line metrics as well as funnel-performance).
All the metrics are positioned based on their location in the funnel: from the Impressions (CPM and Frequency) all the way to Conversion (Purchase: ROAS, AOV, Conversion Rate).
The report is good for executive summary performance (to give the birds eye view on the performance) as well as marketing teams for more in-depth analysis of performance trends and what leads to qualitative changes in performance.
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