Facebook Ads Performance Overview [TEMPLATE]

Published: 15 September 2020

Updated: 5 June 2024

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Nikita is a digital advertising expert @Viden with diverse marketing experience, focused on driving results for brands across Facebook Ads, Google Ads & more.

See full report (link to PDF download)

About this report

The report shows all the performance metrics to evaluate the Facebook ads performance (top-line metrics as well as funnel-performance).
All the metrics are positioned based on their location in the funnel: from the Impressions (CPM and Frequency) all the way to Conversion (Purchase: ROAS, AOV, Conversion Rate).
The report is good for executive summary performance (to give the birds eye view on the performance) as well as marketing teams for more in-depth analysis of performance trends and what leads to qualitative changes in performance.

Further Reading: Facebook Creatives: Which Ads Convert the Best

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