About this report
The report shows all the performance metrics to evaluate the ads performance (top-line metrics as well as funnel-performance).
All the metrics are positioned based on their location in the funnel: from the Impressions (CPM and Frequency) all the way to Conversion (Purchase: ROAS, AOV, Conversion Rate).
The report is good for executive summary performance (to give the birds eye view on the performance) as well as marketing teams for more in-depth analysis of performance trends and what leads to qualitative changes in performance.
Google Analytics 4. Implementation Guide for GTM
2 April 2021
Learn with Google: 5-Step Guide to Make Better Marketing Measurements
23 March 2021
How to Expand Your Target Market and Lift The Business with Dashing Growth
23 February 2021