Tag: Author: Nikita Tarashkevich

Discover the power of Google Merchant Center Next. Enhance your eСommerce business with a user-friendly interface, valuable insights, and exciting features.

Learn about the new Demand Gen campaigns from Google Ads and how you can use them to generate more leads and sales.

Looking for ways to boost your online bike shop sales? Our 7 tips will help you attract more customers and increase your profits.

Learn proven techniques to promote your pet training business. Real-life case studies and examples included.

How to optimize the Google Merchant feed? In our recent article, we discuss the most popular tactics to give your online store a turbo boost. Learn more!

Google Ads is a great tool that can help businesses expand to new markets. Learn the best tactics to apply to get a great return on investment (ROI).

The inventive introduction of mobile ads has assumed a substantial share of our daily endeavors. The current growth rate of mobile phone users stands at a rate of 1.9% annually. Statista's report in 2020 said that the number of mobile phone users globally reached 6.95 billion, with estimates indicating that this number could grow up to 7.1 billion this year. More so, by 2024, the number of worldwide mobile phone users is anticipated to stand at 7.41 billion.

There are different types of formats you can use to create ads on Facebook. Depending on the campaign objective your ads can also appear on other placements as Instagram, Messenger, and Audience Network. Here are the formats you can use:

The report shows all the performance metrics to evaluate the ads performance (top-line metrics as well as funnel-performance). All the metrics are positioned based on their location in the funnel: from the Impressions (CPM and Frequency) all the way to Conversion (Purchase: ROAS, AOV, Conversion Rate).