Tag: Author: Olga Bobchenok

In 2023, Google Ads costs are expected to rise by 20%-30%, up from a 5%-19% increase in 2022. This article breaks down Google Ads pricing, helping you budget effectively and understand key cost factors.

Want to be a top-tier digital marketing manager? Then you need to master these 5 skills.

Take your business to the next level with the top 7 advanced Google Shopping strategies to maximize your campaign’s delivery & ROAS.

Pay-per-click (PPC) is one of the crucial parts of any brand’s digital marketing strategy, encompassing paid search, display, shopping, social marketing and so much more. While PPC could give a great boost to your business’s reach, for it to be impactful, your PPC strategy shouldn’t be static – PPC marketing rarely is. On the contrary, […]

Discover all you need to know to advertise successfully on Amazon. Learn best practices and tips from experts to maximize your results. Dive into our guide for beginners now!

Google Display & Video 360 is Google’s programmatic solution for buying media. Learn more about its functionality, benefits and drawbacks, and how you can use it to grow your business.

Looking to maximize your marketing success? Learn top seven CVT strategies that could help you boost your conversion rate and stand out against your competitors

Do you need your Facebook Ads to turn more clicks into conversions? Here are a few simple ways you can improve your conversion rate.

You've heard the saying: instead of telling, it's better to show. And that also applies to advertising. People love to watch rather than reading and that is a matter of fact. According to Facebook Study, the ad creatives that use visuals rather than just having any text show higher lift: