Linkedin Hook: Create Ads that Hit Your Target Audience

18 January 2021

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Olga is a digital marketing specialist @Viden, delivering results for brands through data-driven strategies and result-oriented tactics across Google & Bing Ads, Facebook Ads, Amazon Ads & more.
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When you have your marketing goals set, it’s crucial to pick the right tools to achieve them and acquire new customers. Linkedin might be one of them. Let’s have a look at the options available to create an ad on Linkedin to hit your target market. There are four types of ads Linkedin is offering:
Sponsored Content
Message Ads
Dynamic Ads
Text Ads

1. Use Sponsored Content if you know your target precisely. This type of ad provides an opportunity to pick and choose a specific audience using Linkedin profile-based data. It makes it possible to create quite an accurate hit. This type of ad usually shows the highest average cost-per-click (CPC).

Source: Linkedin Marketing Solutions

The ad appears in the feed of your target audience, it looks quite natural to the professionals you would like to reach. There are three formats available here: single image ads, video ads, and carousel ads. You can reach your target audience, expand brand awareness, and drive leads with native ads on both mobile and desktop. Here are more tips from Linkedin related to Sponsored Content.

2. Message Ads appear in the incoming messages of your audience. In other words, your prospect will receive and see the ad as another message in his inbox. This type of Linkedin ad is another way to respond to traditional email marketing that produces higher open and engagement rates. These ads provide the opportunity to send your target market direct messages. You can find and analyze the types of companies/organizations and the best roles that show a higher engagement rate. Find more Message Ads tips here.

Source: Linkedin Marketing Solutions

3. In case you would like to personalize ads for each prospect in your target audience, the right choice would be to create a Dynamic Linkedin Ad. These ads use a prospect’s personal data like profile photo, company name, and job title to create a personalized ad. You can learn more about Dynamic Ads here.
There are three formats available here:
Follower ads: allow you to promote LinkedIn Company Page or a Showcase Page
Spotlight ads: allow you to drive traffic to any specific page e. g. event, product, or service
Job ads: allow you to increase awareness of open positions and promote them to your relevant audience

Source: Linkedin Marketing Solutions

4. Text Ads are the easiest type of Linkedin Ads, however very effective. These are compelling pay-per-click (PPC) or cost-per-impression (CPM) ads that allow you to reach your target in minutes and boost brand awareness. Look through the details and tips advised by Linkedin on how to create Text Ads.

Source: Linkedin Marketing Solutions

Depending on your target, pick the types of Linkedin Ads that suit you the best and meet your marketing goals. For more guidance, you can always reach out and we’ll gladly help you with a strategic consultancy and the development of highly convertible Linkedin ads to hit your target audience.

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