1. Reaching the new consumers
Streaming platforms such as Netflix and YouTube are changing Americans’ viewing habits. And since the onset of the COVID pandemic, this includes viewers from around the world. Using data from the Nielsen study, about 60 percent of adults 18-34 years old are more likely to subscribe to more than one video service. Nearly 50 percent of people confirm that they own at least three different subscriptions.
The viewing of digital video is soaring. According to Google, watch time of YouTube TV increased to 80% over 2019. As a result, advertisers are shifting their strategies to gather these TV viewers to accommodate this trend. For example, Sonos began using YouTube TV to capture the attention of sports fans during live games and the strategy has proven successful. The company accomplished a 16 percent (16%) quarterly revenue increase.
2. Building trustworthy relationships with your customer
2020 has proved that during uncertain times people possess the universal need for connection. One of the best strategies to invest is to become human-centric and massively support the values of your customers. Deloitte reports that brands need to focus on human experience and enhance customer journey rather than concentrate on efficiencies. Why? Because due to the pandemic lots of things have shifted and now businesses are largely moved by consumer behavior changes.
Brands with the major advantage will be the ones that define core values to align with their audience. According to 2021 Global Marketing Trends, one out of four people (around 2,500 global consumers Deloitte surveyed in April 2020) confirmed that they have quitted on brands that acted in self-interest. That makes companies retool their entire strategy and build a more intimate relationship with their audience. Marketing consultancy is a great idea to assure that your strategy gets delivered right.
3. Linking agility with innovation
While the pandemic has changed much about our lives, it has created branding opportunities for those willing to grasp them and meet the new challenges. It has become more crucial than ever to know what strategic marketing efforts are working and which are not. Here’s more about which strategies are worth experimenting with.
Now successful marketers have been more experimental with their branding. According to Google, those willing to be more flexible tend to show as much as five times more growth over their competition.
For more tips and advice, please book a free consultation with our team. We are always happy to chat.
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