Generative AI in Video Creation: Top 4 Tools Marketers Should Know About

Generative AI in Video Creation: Top 4 Tools Marketers Should Know About

Generative AI is quickly becoming the go-to tool for marketers striving to achieve more with less. By 2032, the generative AI market is projected to reach $22 billion in marketing alone. This projection is no exaggeration — a global Adobe survey found that 83% of creative professionals already use generative AI, with 20% calling it a must-have skill in their workplace.

There’s certainly no shortage of generative AI tools and many of them can indeed simplify life for marketers. In this post, we’ll explore four powerful tools from Google Technical Services (gTech) that can take the hassle out of video creation and help create impactful content with less effort.

Table of Contents

The Challenges Marketers Face

Video marketing is one of the most effective ways to engage audiences. Yet, it’s also one of the toughest since marketers are up against a lot of challenges. These include:

Asset Scalability. Audiences expect content that speaks to them directly. However, creating multiple versions of the same video for different segments is time-consuming and exhausting.

Time Constraints. Marketing doesn’t wait and neither do deadlines. The pressure to churn out high-quality content in record time is constant.

Budget Limitations. Hiring teams, renting equipment, and outsourcing production can be expensive.

Personalization Demands. Today’s audiences expect videos to feel personal and relevant, but creating unique versions of a video for every segment is certainly a heavy lift.

Visual Consistency. Maintaining high-quality visuals across projects can be a daunting task, especially with limited design resources.

Top 4 AI-powered gTech Tools for Video Creation

To tackle the aforementioned challenges, Google Technical Services (gTech) has rolled out some AI-driven tools that boost video production and elevate the creative process.

Let’s explore how each tool can make a difference for marketers.

ViGenAir

ViGenAir makes it possible to create audience-specific videos without burning through time or resources.

The tool automates the creation process and makes it easy to produce multiple versions of a video and customize it for different audiences. Plus, its top-notch personalization capabilities mean you can connect with viewers on a deeper level without blowing your budget.

BackgroundeR

BackgroundeR is a convenient tool for creating dynamic and professional-looking backgrounds without the hassle of manual design.

Whether you’re working on social ads or explainer videos, the video creation tool saves time and keeps your visuals looking sharp. And because it works with most editing software, it fits right into your workflow.

Ariel

If you’ve ever struggled with transcribing, translating, or dubbing videos, Ariel is here to save the day. It automates these tricky tasks and is capable of turning what used to take hours into something you can accomplish in minutes.

Plus, Ariel’s advanced AI creates natural humanlike voice overs that perfectly fit with your visuals, which makes it a great choice for global campaigns.

Video Creative Factory

Video Creative Factory puts the power of video production directly in your hands and facilitates the entire process, from concept to final cut.

It’s perfect for quickly creating multiple video versions while keeping costs low. The best part? You stay in control of your creative vision without worrying about budget overruns or missed deadlines.

As you can see, generative AI has proven to be a practical tool for marketers. With gTech solutions like ViGenAir, BackgroundeR, Ariel, and Video Creative Factory, marketing agencies can tackle the challenges of video production head-on and deliver content that will wow their audiences.

Let’s Boost Your Digital Marketing Efforts With Our Expertise

If you’re looking to amplify your digital marketing efforts, book a quick 15-minute call with our experts and let’s talk about what you need.

Whether you’re interested in growing your customer base, increasing brand visibility, or refining your overall strategy — we’re here to uncover potential and implement success.

Get in touch

Got a question? We'd love to hear from you. Send us a message and we'll respond as soon as possible.



    By clicking submit, you agree to our Privacy Policy

    Latest Insights

    Get the tips from our experts to optimize and scale your campaigns

    2 February 2023

    Google Optimize & Optimize 360 Sunset: What You Need to Do Now?

    If you're using Google Optimize or Optimize 360, read this post to find out what you need to do in light of the sunset announcement. Includes instructions on how to download your historical data.

    Learn more

    6 December 2021

    What Is Google Display & Video 360: Should You Use DV360 For Your Business

    Google Display & Video 360 is Google’s programmatic solution for buying media. Learn more about its functionality, benefits and drawbacks, and how you can use it to grow your business.

    Learn more

    29 November 2021

    CVR Optimization: Optimize The Offer, Not The Ad

    Looking to maximize your marketing success? Learn top seven CVT strategies that could help you boost your conversion rate and stand out against your competitors

    Learn more