Tag: Digital marketing

Figuring out what drives growth can be tricky for marketers. But that’s where incrementality testing comes in. This methodology helps businesses measure the real impact of their marketing initiatives and separates the noise from what drives actual results. While measuring incrementality can be challenging, there is no need to worry. Darya Kislova, our marketing analyst, […]

Generative AI is quickly becoming the go-to tool for marketers striving to achieve more with less. By 2032, the generative AI market is projected to reach $22 billion in marketing alone. This projection is no exaggeration — a global Adobe survey found that 83% of creative professionals already use generative AI, with 20% calling it […]

Explore the difference between digital marketing and data analytics, and how they work together to help you grow your business. Learn about their objectives, areas of focus, and the power of data-driven decision making.

A successful online business starts with a digital marketing strategy. Check out this article to learn more about the importance of a digital marketing strategy.