Digital marketing

10 Google Ads Mistakes That Quietly Kill Your ROAS (And How to Fix Them)

2 April 2026

Discover 10 Google Ads mistakes that destroy your ROAS and the ways to fix that.

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6 Winning Google Ads Strategies for eCommerce Eyewear Brands in 2026

1 April 2026

Discover 6 proven Google Ads strategies for eyewear brands in 2026. Learn how DTC brands can structure campaigns, optimize feeds, and improve ad copy.

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Google Ads in 2026: Manual Bidding Vs. Automated Bidding for eCommerce Brands

26 March 2026

Discover what Smart Bidding optimizes for, when manual bidding is still useful, and how to set targets and tracking to improve ROAS and CPA.

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GLP-1 Products Digital Marketing: How to Advertise Weight Loss Products across Meta and Google Ads

25 March 2026

Selling GLP-1 products online in 2026? Discover proven Google Ads and Meta Ads strategies for DTC weight loss brands.

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How to Measure Incrementality in Advertising: VIDEN’s Detailed Guide

29 January 2025

Figuring out what drives growth can be tricky for marketers. But that’s where incrementality testing comes in. This methodology helps businesses measure the real impact of their marketing initiatives and separates the noise from what drives actual results. While measuring incrementality can be challenging, there is no need to worry. Darya Kislova, our marketing analyst, […]

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Generative AI in Video Creation: Top 4 Tools Marketers Should Know About

23 January 2025

Generative AI is quickly becoming the go-to tool for marketers striving to achieve more with less. By 2032, the generative AI market is projected to reach $22 billion in marketing alone. This projection is no exaggeration — a global Adobe survey found that 83% of creative professionals already use generative AI, with 20% calling it […]

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